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Online Marketing for Artists How to extend your business with Online Marketing
Overview <ul><li>Components of Online Marketing </li></ul><ul><li>Creating a Strategy </li></ul>
Web 2.0  Example –  Slideshare Creative Commons  and  Open Source Democratisation Definition: What is it?
 
Websites <ul><li>Do you need one? </li></ul><ul><li>Social Networking:  Myspace </li></ul><ul><li>Can your website earn yo...
Blogging <ul><li>An Example </li></ul><ul><li>Text / Audio / Video / Links /  RSS </li></ul><ul><li>Tags  - Practical Exer...
eBay <ul><li>Online Sales </li></ul><ul><li>Testing the Market </li></ul><ul><li>Paypal </li></ul><ul><li>Skype </li></ul>
Video <ul><li>Generating Income With  Revver  and  Youtube </li></ul><ul><li>Podcasts  and Sponsorship </li></ul>
Audio <ul><li>Podcasts and Sponsorship </li></ul><ul><li>Income from  Indiestore .com  and  Pumpaudio .com </li></ul><ul><...
Images <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul>
Merchandise <ul><li>Zazzle .com </li></ul><ul><li>Cafepress .com </li></ul><ul><li>Imagekind .com   </li></ul>
Text/Writing <ul><li>Publish And Be Damned </li></ul><ul><li>Lulu.com </li></ul>
Advertising <ul><li>Google Adsense </li></ul>
Creating a Strategy <ul><ul><ul><li>How  Search Engines  Work </li></ul></ul></ul><ul><ul><ul><li>Social Networks </li></u...
Making Connections
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Online Marketing for Artists

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From a Seminar for Online Marketing Consultants Directory of Light at Exeter Phoenix, 28th March 2007

Published in: Business, Technology

Online Marketing for Artists

  1. 1. Online Marketing for Artists How to extend your business with Online Marketing
  2. 2. Overview <ul><li>Components of Online Marketing </li></ul><ul><li>Creating a Strategy </li></ul>
  3. 3. Web 2.0 Example – Slideshare Creative Commons and Open Source Democratisation Definition: What is it?
  4. 5. Websites <ul><li>Do you need one? </li></ul><ul><li>Social Networking: Myspace </li></ul><ul><li>Can your website earn you money? </li></ul>
  5. 6. Blogging <ul><li>An Example </li></ul><ul><li>Text / Audio / Video / Links / RSS </li></ul><ul><li>Tags - Practical Exercise. </li></ul>
  6. 7. eBay <ul><li>Online Sales </li></ul><ul><li>Testing the Market </li></ul><ul><li>Paypal </li></ul><ul><li>Skype </li></ul>
  7. 8. Video <ul><li>Generating Income With Revver and Youtube </li></ul><ul><li>Podcasts and Sponsorship </li></ul>
  8. 9. Audio <ul><li>Podcasts and Sponsorship </li></ul><ul><li>Income from Indiestore .com and Pumpaudio .com </li></ul><ul><li>Selling Ringtones: Myxertones .com </li></ul><ul><li>Magnatunes .com </li></ul>
  9. 10. Images <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul>
  10. 11. Merchandise <ul><li>Zazzle .com </li></ul><ul><li>Cafepress .com </li></ul><ul><li>Imagekind .com </li></ul>
  11. 12. Text/Writing <ul><li>Publish And Be Damned </li></ul><ul><li>Lulu.com </li></ul>
  12. 13. Advertising <ul><li>Google Adsense </li></ul>
  13. 14. Creating a Strategy <ul><ul><ul><li>How Search Engines Work </li></ul></ul></ul><ul><ul><ul><li>Social Networks </li></ul></ul></ul><ul><ul><ul><li>Re-using Media </li></ul></ul></ul><ul><ul><ul><li>Practical Exercise: Creating HTML Links </li></ul></ul></ul>
  14. 15. Making Connections

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