Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Video to Connect with your Customers

2,241 views

Published on

An overview of using YouTube, Facebook video and Facebook live to connect with your customers. Factors that go into YouTube rankings and Facebook reach.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Using Video to Connect with your Customers

  1. 1. Using Video to Connect with your Customers Sue Reynolds, Carmine Media
  2. 2. 100 Million Internet Users Watching Video Every Day
  3. 3. YouTube YouTube is the Second Largest Search Engine
  4. 4. • Likes = high • Comments = high • Shares = high • Views = high • HD = high • Tags =small • Subscribers = moderate • Keyword description = none YouTube Rankings
  5. 5. • Keyword Optimized Playlists • Include other people’s content in your playlists • Video descriptions • YouTube Cards • Subscriber numbers • Long form video – 14 minutes • Watch time YouTube
  6. 6. Facebook Facebook DOMINATES social media Almost 2 Billion Users
  7. 7. Facebook Video Native Facebook Videos Get More Reach Than Any Other Type of Post
  8. 8. Facebook Video • Embed native video • Play automatically • Videos now include sound • Only link to YouTube from FB if it’s a playlist • Improved vertical video
  9. 9. Facebook Live In the battle for reach, Facebook live wins!
  10. 10. Facebook Live • Cost effective • Real time – immediate feedback • Excellent reach and engagement • New tool – people are watching and FB is prioritizing • Followers are notified
  11. 11. Facebook Live Tips • Promote first • Rehearse first • Use a tripod or stabilizer • Lighting and background • GOOD INTERNET CONNECTION • Check analytics
  12. 12. Facebook Live Ideas • Interview patrons • Offer quick tips • Behind the scenes • Live events • Day in the Life • Try a series!
  13. 13. Ideas?
  14. 14. Connect @suereynolds /carminemedia carminemedia@gmail.com carminemedia Offdutysocial
  15. 15. References https://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any- other-type-of-post https://www.youtube.com/channel/UC3pV6eELigzhTjzBUPmT6_A https://www.forbes.com/sites/kateharrison/2016/12/12/get-your-brand-on-facebook-live- now/#3659fe823e3d http://backlinko.com/youtube-ranking-factors http://www.socialmediaexaminer.com/6-tips-for-better-facebook-live-broadcasts/ https://www.facebook.com/livemap/

×