Social media for our organisation

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Social media presentation from an organisations perspective.

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  • More than just Facebook and Twitter.Social media and social networking is Web 2.0. -earlier termWeb 1.0 was the static web that required coding knowledge to put content online.Web 2.0 is the evolution of the internet from Web 1.0.Web 2.0 invites collaboration and content creation, and anyone with internet access can add content online.Ease of access -tsunami of social media and social networking websites and tools.Too many to mention.Library 2.0 means adopting that collaborative approach to technology to library tools such as the library catalogue. So now people can add subject tags and book reviews directly to the library catalogue, thus sharing their thoughts. But in the Library world Library 2.0 means extending that assistance and collaboration to the library users on the ground. Showing others how they might get involved.And yes the term Govt. 2.0 has been adopted to reflect an attitude of open comment and community engagement. Education 2.0 also reflects the adoption of social media technology into classrooms.Web 3.0 is a term too and it refers to the notion of machine to machine communication that is tailored to the devices of the user. For example, imagine your refrigerator at home that is internet enabled. You run out of mustard, the refrigerator detects this and adds it to your grocery list, which then is sent directly to your grocery supplier; your list is filled and delivered to your door before you even realise you needed more mustard.
  • This graph shows you the top 5 performers in the Western world as measured by the number of users.Facebook, Twitter, Google+, LinkedIn, and Pinterest.Actually the number 2 performer after Facebook is SinaWeibo – it is the Facebook equivalent in China.
  • In using social media for work purposes it is important to not get caught up in the hype and approach it with an attitude of investigation and skepticism, because after all we are giving our information to a third party. The home base website should remain your main online presence because that is where you have the most control over content management.Ask yourself what is the purpose of your desire to use any particular tool and then try to match it with a tool that will best meet this need.Who is your intended audience and are they using these tools?It is about conversation not promotion and sales. It should be like having a conversation at a BBQ and not a company sales pitch.
  • This is why…It is where the people are online and we need to be in this space.Actually we are already in the space, we just need to engage with it.
  • For us there are some IT considerations that we need to be aware of:It does involve cloud computing so be aware that a third party is involved and this has implications for long term archiving of records and content, as well as security of information, so don’t provide too much personal or organisational detail.Some social software requires software downloads and this will need approval from IT and Senior Management. For example, Yammer, HooteSuite, Second Life, and lots of others.Remember to follow the advice in the organisations policies and procedures to capture content from the stream regularly and save this to the records archive.
  • The organisationhas documentation that will guide you and it is important to know this information.
  • There are other considerations that we as professionals must abide by:Human rights and freedom of speech; copyright and intellectual property; privacy and security; professional ethics; and basic common sense.
  • Using social media we can connect and engage with our local community.Link to local groups on these networks to broaden your range of possible connections.Link to state, national and international campaigns and organisations specific to your focus.Keep in mind that you are talking to a worldwide audience. i.e. there is a Portland in the US
  • Here is an example of a Twitter conversation between me and Peter Reefman.Peter was discussing Architecture magazines with a friend.I hopped in an told Peter that the library now has free digital magazines one of which is about Architecture.He responded with a thank you and commented about the great work libraries do.
  • Twitter is a fantastic tool for events and conferences.This example here is from a conference I attended in Melbourne last year.There was a whole back stream of conversation happening while the presentations were going on. And this is not restricted to those inside the conference. You could be taking notes and someone back at your office is taking part in the conversation or just watching the stream of notes.The Port Fairy Folk Festival has a hashtag this year that the organisers captured and relayed onto big screens at the event.But there could be an unofficial stream of conversation happening about an event too.
  • By using the advanced search you can see what is being said about a certain topic or organisation.Just type in some key words. This example here for Glenelg Shire Council shows the tweets over the past year. Not a lot of comments but some nonetheless.
  • Gosford City Council do a great job on Facebook.They allow comments and respond with a conversational tone that often provides more information or redirects back to the main website.A way to handle negative comments is to either: correct for misinformation; ignore if irrelevant allowing ‘the followers’ to respond; or delete if it goes against the user statement connected to the page.Here:Tara: Darn it, would love to go to the Keeping Backyard Chickens one, but I’m too busy that day. Are there any more dates planned?Mygosford: Not at the moment. More workshops will be organisedthoroughout the year, which we’ll be sure to promote…
  • You might already know that Family Day Care Network Australia have a presence on Facebook.
  • Trevor does a great job for the Cultural Collection:Tim: Was that the same Miss Vivian who taught at Portland South Primary?GSC Cultural Collection: Yes, the same Miss Vivian. Betty taught at a number of the primary schools in Portland during her very long teaching career.I would just comment though that it is not the Cultural Collection speaking but Trevor and so perhaps he should signoff his comments with his name or initials. Don’t hide behind the organisation or position. This is my opinion though and others might differ.
  • Pinterest is another social media tool that libraries are making great use of for reader advisory and other things.
  • And of course there will be many Pinterest boards about child care, family life, etc.
  • A great way to develop and learn on a personal level is to create your own Personal Learning Network.For me that involves reading; but online reading involves subscribing to RSS feeds using a news aggregator. It was as simple as setting up an account using Google Reader and subscribing to relevant RSS feeds, but Google is axing its Reader and so I have recently exported all of my feeds to Feedly. If I am talking in riddles then I apologise. This process is not difficult to set up and the library staff are happy to assist.Alternatively I would like to invite you to undertake this online training I have created for our library staff. Web 2.0 Library Trek is an online wiki that I have created to take you through the Web 2.0 world step by step.
  • Social media for our organisation

    1. 1. Social Media for our OrganisationSusan BentleyLibrary & Information Services Manager
    2. 2. Social media in 2013http://www.youtube.com/watch?v=QUCfFcchw1w
    3. 3. What is social media?• More than just Facebook and Twitter• Web 2.0 – what’s that?• Library 2.0?• Govt 2.0?• Education 2.0?• Web 3.0?
    4. 4. What for?• Purpose• Audience• Conversation notpromotion
    5. 5. Why?
    6. 6. What does this mean for us?• IT requirements– Cloud computing?– Client installs?– Record archives
    7. 7. Social Media Policy• SMT approval• GSC Media & Communications Officer• Social Media Policy• Social Media Procedure• Staff Code of Conduct• Corporate Style Guide• Risk Assessment• Marketing Plans
    8. 8. Other professional considerations• Freedom of speech• Human Rights• Copyright and intellectualproperty• Privacy• Security• Professional ethics• Common sense
    9. 9. Who is our community?• Local• Statewide• National• International
    10. 10. Twitter conversation
    11. 11. Twitter for events & conferencesResults for #k1jg
    12. 12. Twitter eavesdropping“glenelg shire council”
    13. 13. MyGosford Facebook conversation
    14. 14. Family Day Care Network Australia
    15. 15. GSC Cultural Collection on Facebook
    16. 16. Libraries - Pinterest
    17. 17. Child Care - Pinterest
    18. 18. Further training• Personal Learning Network (PLN)• Web 2.0 Library Trekhttp://web20librarytrek.wikispaces.com/
    19. 19. Any questions?

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