The document presents insights from a back-to-school survey conducted among 1,010 college millennials regarding their financial situations, funding sources, spending habits, and influences on purchasing decisions. It highlights Fluent's capabilities in engaging with this demographic through various strategies including consumer insights and social media. Fluent aims to help clients effectively reach and connect with college millennial consumers.

1. Capabilities Overview and Case Studies
Back-to-School
Survey of the
College Millennial
Consumers

2. Student
Insights
2
2013 CMCs Back-to-
School Survey
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

3. Student
Insights
2
How Do They Feel
About Their Financial
Situation?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

4. Student
Insights
2
How Do They Feel
About Their Financial
Situation?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

5. Student
Insights
2
How Will They Fund
Expenses?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

6. Student
Insights
2
What Are They
Spending On the
Most?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

7. Student
Insights
2
Where Are They
Willing to Splurge a
Little (a very little)
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

8. Student
Insights
2
What Influences Their
Buying Decisions the
Most?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

9. Student
Insights
2
We are Fluent
The Company We Keep
Specializing
in
“translaCng
brands
for
the
college
world,”
Fluent
works
with
clients
who
want
to
understand
and
engage
College
Millennial
Consumers
(CMCs)
naConwide,
both
on-­‐
and
off-­‐campus.
Fluent
capabiliCes
include:
campus
acCviCes
and
programs,
College
Millennial
Consumer
insights,
digital
and
social
media
strategy
and
acCvaCons,
and
experienCal
programs.
www.fluentgrp.com
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