New Fluent survey of 1,000+ college millennial consumers (CMCs) reveals what's hot & what's not this back-to-school season. (Source: Fluent 2013 research.)

1. Capabilities Overview and Case Studies
Back-to-School
Survey of the
College Millennial
Consumers

2. Student
Insights
2
2013 CMCs Back-to-
School Survey
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

3. Student
Insights
2
How Do They Feel
About Their Financial
Situation?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

4. Student
Insights
2
How Do They Feel
About Their Financial
Situation?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

5. Student
Insights
2
How Will They Fund
Expenses?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

6. Student
Insights
2
What Are They
Spending On the
Most?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

7. Student
Insights
2
Where Are They
Willing to Splurge a
Little (a very little)
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

8. Student
Insights
2
What Influences Their
Buying Decisions the
Most?
8
Source:
Fluent
2013
research.
College
Millennials
surveyed
(n=1,010)

9. Student
Insights
2
We are Fluent
The Company We Keep
Specializing
in
“translaCng
brands
for
the
college
world,”
Fluent
works
with
clients
who
want
to
understand
and
engage
College
Millennial
Consumers
(CMCs)
naConwide,
both
on-­‐
and
off-­‐campus.
Fluent
capabiliCes
include:
campus
acCviCes
and
programs,
College
Millennial
Consumer
insights,
digital
and
social
media
strategy
and
acCvaCons,
and
experienCal
programs.
www.fluentgrp.com
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