The Independent Publishing Industry:E-commerce & E-Marketing


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This presentation is designed to give a basic overview of the independent publishing industry and selling and marketing books over the internet.

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  • Most people have! In fact,
  • Many retirees like to write and like to share their life experiences. Many retired teachers and other professionals have knowledge to pass along. Family history – leaving a love letter for children and grandchildren People all over the world who share joint interests in a niche subject. Three in this very room share an Interest in twins!
  • 1- Have had rejections of manuscript from traditional publishing houses – does not fit their standards, their niche, plain didn’t like it or think it is not saleable. 2- Rejection is the norm- far larger number are rejected than accepted! 3- With traditional publishing it can be 3-5 years between acceptance and on the market. Independent publishing timeframe Is based on your own motivation and plan of action. 4- More creative control – many times a manuscript is unrecognizable once an editor gets finished 5- Higher percentage of profits with indie publishing 6- It is now possible to independently publish!
  • Freelance consultants – many professionals from traditional publishing houses now are freelancers working on own Freelance consultants for every step of process – editors, layout and graphic designers, ghost writers, cover designers And order fulfillment companies to process orders generated through the internet. There is a point where off-set printing is more economical, however.
  • Ships the order – knows fastest and most economical way of getting the orders from one side of globe to other. Handles administrative side of bookselling – freeing publisher to focus on business side of writing and publishing.
  • As grants and other funding opportunities have decreased in this economy, many non-profits are using Publishing to spread the word on what their non-profits mission is, through books and films. It also creates a stream of income for the non-profit.
  • The Independent Publishing Industry:E-commerce & E-Marketing

    1. 1. On The Fast Track: The Independent Publishing Industry Selling Through E-Commerce & E-Marketing
    2. 2. Have you ever thought - <ul><li>“I should write a book about that!?” </li></ul>Educate Inspire Inform Entertain Share ideas, values, knowledge and information with others. All through Independent Publishing!
    3. 3. You are not Alone! <ul><li>The NY Times took a survey asking people whether they had a book inside of them. Almost 80% of the respondents said </li></ul><ul><li>“YES!” </li></ul>
    4. 4. Independent Publishing Facts & Figures <ul><li>50% of all publishing revenue is now generated by independent publishers </li></ul><ul><li>2008-2009 Traditional publishing flat </li></ul><ul><li>Non traditional publishing 2008-2009 </li></ul><ul><li>Up 181% according to Bowker </li></ul><ul><li>Independent publishing is not just about books! It is also about independently published films, journals, & music, artwork and more. </li></ul>
    5. 5. What would you publish ? <ul><li>Memoir of life experiences </li></ul><ul><li>Career knowledge or educational training </li></ul><ul><li>Extraordinary travel experiences </li></ul><ul><li>Family history/genealogy – “love letters for future generations” </li></ul><ul><li>Cultural exchange of ideas/knowledge </li></ul><ul><li>Share poetry or journal writing </li></ul><ul><li>Niche subjects – special interests -cooking, photography, parenting, health, faith </li></ul>
    6. 6. Indie Publishing vs. Traditional <ul><li>Great option for manuscripts that have not been accepted through traditional publishing </li></ul><ul><li>Small % of submissions get accepted by publishing house giants </li></ul><ul><li>Traditional publishing - long wait from acceptance to market! </li></ul><ul><li>More creative control through independent publishing </li></ul><ul><li>8 – 9% profits with traditional publishing </li></ul><ul><li>70 – 80% profits with independently published books. </li></ul><ul><li> . </li></ul><ul><li>Many independently publish simply because now it is possible! </li></ul>
    7. 7. How is independent publishing possible? <ul><li>Desk top publishing software user friendly </li></ul><ul><li>Quark, InDesign, Page Plus and more </li></ul><ul><li>Anyone can be a book seller – internet sales! </li></ul><ul><li>Print on demand (POD) </li></ul><ul><li>Short run printing now available </li></ul><ul><li>Expresso Book Machine </li></ul><ul><li>Freelance professionals-editors, layout, graphics, order fulfillment for indie publishers, e-commerce and e-marketing, print advertising & traditional promotions, companies that produce book trailers on film. </li></ul>
    8. 8. What is an order fulfillment company? <ul><li>Handle business & administrative side of internet sales. </li></ul><ul><li>Invoice orders, payment processing, Pick and pack the order </li></ul><ul><li>Ships the order </li></ul><ul><li>End of month sales & inventory reports </li></ul><ul><li>Know most economical and quickest way to get the order out the door and in the hands of the customer. </li></ul><ul><li>Important partner for independent publishing success. </li></ul>
    9. 9. Growing segment of independent publishing <ul><li>Publishing by non-profits </li></ul><ul><li>Loss of funding has forced non-profits into looking at other ways of raising $$$ </li></ul><ul><li>Creates an income stream for the non-profit from sales of publications. </li></ul><ul><li>Books & films communicates information on non-profit’s mission and good work in community & around the world. </li></ul><ul><li>Can help draw volunteers & funding sources to the non-profit by getting the information out to the public about the non-profit’s mission/activities/accomplishments. </li></ul>
    10. 10. How do I get started? <ul><li>Learn all you can about the independent publishing industry! </li></ul><ul><li>Colorado Independent Publishers Assoc. </li></ul><ul><li>“ Cover to Cover” Radio show </li></ul><ul><li>Join publishing associations , writers guilds </li></ul><ul><li>Attend writers groups </li></ul><ul><li>Brush up on writing skills -Writing classes </li></ul><ul><li>Creative writing & journaling workshops </li></ul><ul><li>Learn from other independent publishers. </li></ul><ul><li>Consult with professionals in the independent publishing industry - Look for company offering e-commerce and e-marketing consulting for independent publishers </li></ul>
    11. 11. A Word to the Wise <ul><li>Indie Publishing is a business. </li></ul><ul><li>Plan market strategy before, not after! </li></ul><ul><li>Sales are a function of marketing efforts! </li></ul><ul><li>A well rounded marketing plan pays off. </li></ul><ul><li>Internet selling (e-commerce) and e-marketing go hand in hand. </li></ul><ul><li>E-Marketing allows you to connect with large communities of people at relatively low cost. </li></ul>
    12. 12. Consulting Assistance for E-Commerce Selling & E- Marketing <ul><li> </li></ul><ul><li> </li></ul><ul><li>970-870-1518 </li></ul><ul><li>[email_address] </li></ul><ul><li>Cornerstone Fulfillment Service, LLC has affiliations with independent publishing trade associations and can put you in touch with freelance professionals for every step of the publishing process. </li></ul>
    13. 13. Additional Publishing Resources <ul><li>To read articles on independent publishing, </li></ul><ul><li>e-commerce, e-marketing and tips for becoming a technical writer, please visit: </li></ul><ul><li> . </li></ul>