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Carpenter & Company Marketing
                          Retail • Real Estate • Consumer Products

   Rethinking Your Marke...
Carpenter & Company Marketing
                            Retail • Real Estate • Consumer Products
Portfolio


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Carpenter & Company Marketing
                                         Retail • Real Estate • Consumer Products
case study...
Carpenter & Company Marketing
                                         Retail • Real Estate • Consumer Products
case study...
Carpenter & Company Marketing
                                           Retail • Real Estate • Consumer Products
case stu...
Carpenter & Company Marketing
                                         Retail • Real Estate • Consumer Products
case study...
Carpenter & Company Marketing
                                        Retail • Real Estate • Consumer Products
case study
...
Carpenter & Company Marketing
                                       Retail • Real Estate • Consumer Products
case study

...
Carpenter & Company Marketing
                                       Retail • Real Estate • Consumer Products
case study

...
Carpenter & Company Marketing
                                         Retail • Real Estate • Consumer Products
case study...
Carpenter & Company Marketing
                                         Retail • Real Estate • Consumer Products
case study...
Carpenter & Company Marketing
                                        Retail • Real Estate • Consumer Products
case study
...
Carpenter & Company Marketing
                                          Retail • Real Estate • Consumer Products

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Carpenter & Company Marketing

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CARPENTER & COMPANY MARKETING FOR RETAIL REAL ESTATE AND CONSUMER GOODS

Published in: Real Estate, Business
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Carpenter & Company Marketing

  1. 1. Carpenter & Company Marketing Retail • Real Estate • Consumer Products Rethinking Your Marketing In A Down Economy? Carpenter & Company Marketing is committed to serving your company’s best interest in every economic situation with urgency and excellence. So, whether you need a comprehensive marketing plan or fulfillment of specific marketing strategies, we promise to help you build brand awareness and sales. We develop the marketing team for you that has the experience and track record to get the job done right and deliver your ROI! Our marketing professionals include the brightest market research experts, the top marketing planners and managers, the most creative advertising and brand innovators, the best social media and web authorities, and the finest events and public relations specialist. Sue Adamo-Carpenter, CMD s.carpenter@carpenterco.net www.carpenterco.net http://carpenterco.blogspot.com/ 770-579-6248
  2. 2. Carpenter & Company Marketing Retail • Real Estate • Consumer Products Portfolio Retail Real Estate Consumer Products Cinco Mexican Cantina Dent Wizard Cotton Incorporated Simon Property Group General Growth Properties Carithers Flowers MEPC Properties Pepsi Cousins Properties Disney World CBL Properties Millstone Coffee Edward J. DeBartolo AT&T Oxford Development Freschetta Pizza Rouse Company Visa Carter & Associates Wisconsin Cheese
  3. 3. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Cinco Mexican Cantina opened in Cumming, Georgia as an anchor restaurant to a new urban village. They needed a year-long marketing plan to influence shoppers to experience Mexican food with an attitude and ultimately drive sales. Solution We built brand awareness with eye-catching advertisements and generated traffic and sales using cost effective sales promotions. The brand loyalty and consumer experience were created with the development and launch of an annual Cinco de Mayo outdoor food and entertainment festival. Cinco Mexican Cantina Result Monthly direct response bounce-back offers yielded above average returns and multiple sponsorships were developed to help underwrite the Cinco de Mayo festival saving thousands them thousands of dollars.
  4. 4. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Verizon Wireless wanted to develop an affinity with motor sports fans and drive product and service sales. Solution We created a multi-year strategic alliance with Road Atlanta and Panoz Racing School that offered direct access to event ticket holders through email and direct mail campaigns, one-to-one communication with a brand experience for motor sports fans, and a sales promotion at retail locations. Result Verizon Wireless built a strong affinity with motor sports fans at Road Atlanta and Panoz Racing School and is now the number one provider of telecommunication services to Road Atlanta fans.
  5. 5. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Hedgewood Commercial Properties, creators of urban villages Vickery Village and Woodstock Downtown, needed to lease retail space, communicate to consumers about the new shopping destinations, and help build healthy retailers and restaurateurs. Solution We created unique leasing and consumer marketing plans that included print and digital advertising, public relations, environmental signs, and special events. We also developed merchant relations programs to offer one-on-one retail coaching and provided a marketing tool kit to empower retailers to create their own on-going marketing plans. Result One property is now 95% leased and retail sales continue to increase each month. The second property is under development and new leases are being signed each month.
  6. 6. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Legacy Property Group, developer of Atlanta’s newest Downtown entertainment and shopping destination, Luckie Marietta District needed a marketing plan to reach and lease space to retailers and restaurateurs. Solution We designed a marketing plan integrated with compelling direct mail, website, environmental signs, and public relations. The captivating message promoted the 14 million visitors and that the property was anchored by Atlanta’s best visitor destinations. Result The property is now almost fully leased and attracted many significant first time leases to Downtown Atlanta including Legal Sea Foods and Peasant Bistro. The leasing team received compliments on the clever direct mail series that grabbed the attention of retailers.
  7. 7. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation New South Properties who develops, leases, and manages retail, office, and industrial properties needed to build a consistent and more dynamic marketing presence to drive leasing productivity. Solution We developed the brand strategy and created the advertising including a new website, property leasing flyers, and e-communications. Result The company now has a consistent brand and the leasing team has the marketing tools to support their leasing efforts so they can focus on driving revenue.
  8. 8. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Collegiate Holdings had just broken ground for a new Downtown Atlanta student housing project. They needed a marketing plan that included development of the brand and the strategy to lease the property while it was under construction. Solution We provided extensive market research that guided the development of the brand and the sales strategies to lease the property. A multi-media campaign of print, digital, and mobile media, plus college sponsorships, sales promotion, and public relations were implemented to drive leasing activity. We also helped in developing an off property sales center to generate leases prior to the property opening. Result A powerful brand was developed and MetroPointe Lofts was 60% leased prior to completing construction and maintains a 90% lease status.
  9. 9. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Viscaya Development needed marketing plans to promote their new upscale multi-family property and drive pre-construction sales before creation of the sales model. Solution We created consumer and real estate agent advertising and promotions and provide media planning and placement. The witty consumer print campaign promoted the property’s star appeal. Result The cost effective marketing program stimulated pre-construction sales. .
  10. 10. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Bodilsen, one of the largest international furniture manufacturers, wanted to expand their operations to big box retailers in the United States and Canada. They needed a marketing plan to influence retail merchandising departments that they were the best furniture manufacturer to design, build, and distribute customized furniture solutions. Solution We developed multiple marketing presentations for each retailer’s line review and provided all product packaging, point-of-sale collateral, and sales promotions and advertising to promote the furniture collections. Result The Bodilsen brand was launched in Lowe’s and Menards in the United States plus in Sears Canada.
  11. 11. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Skirt Magazine planned to launch their magazine in Atlanta and wanted to spread the word and distribute as many magazines as possible to introduce the new publication to Atlanta women. Solution Major shopping destinations throughout Atlanta were selected as the best way to communicate with women and to distribute magazines. Fashionable models garbed in colorful skirts rolled clever racks with Skirt magazines attached. Result Over 25,000 Skirt magazines were sampled during a two day event at five shopping malls and districts.
  12. 12. Carpenter & Company Marketing Retail • Real Estate • Consumer Products case study Situation Nature’s Own Bread planned to launch their product in three new markets and wanted a non-traditional approach to create buzz on the street and influence consumers to buy their product. Solution The mall was selected as the medium to create a brand experience and distribute loafs of bread with a bounce-back offer. Eye-catching advertising included promotion on mall posters, flyers, tent cards, and direct mail. Result Over 13,000 loafs of bread were distributed and sampled in three days at three regional malls in launch markets. The local bakeries were thrilled with the results!
  13. 13. Carpenter & Company Marketing Retail • Real Estate • Consumer Products Wealth of Experience! Carpenter & Company Marketing has decades of experience successfully marketing retail, real estate, and consumer products throughout the United States. The company was founded by Sue Adamo-Carpenter in 2001, after twenty plus years of marketing over three dozen retail real estate developments and working with several hundred local and national retailers and consumer brands. Sue is recognized as an authority in the shopping center and retail industries and has had numerous articles published including CNN, The Wall Street Journal, USA Today, and The New York Times. She has also been awarded the retail real estate industry’s top recognition for Sue Adamo-Carpenter, CMD achievement plus has received many other advertising and public s.carpenter@carpenterco.net relations awards. www.carpenterco.net http://carpenterco.blogspot.com/ She is a Leadership Cobb alumni, has served on many Chamber of 770-579-6248 Commerce Boards, and has provided fundraising leadership to non- profit organizations including USA Team Handball, Susan G. Komen, Girl’s Incorporated, and the Ft. Myers Symphony Orchestra. Sue is a graduate of Georgia Southern University with a BS Communications degree and is certified in marketing through the International Council of Shopping Centers.

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