Using social media to develop YOUR professional online presence

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The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.

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  • Organizations don't tweet, people do. A Manager's guide to the social web (2012:72)
  • http://blog.qmee.com/qmee-online-in-60-seconds/
  • http://www.slideshare.net/novaspivack/spivack-making-sense-of-streams-talk-2012
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  • http://blog.linkedin.com/2013/03/06/1-billion-endorsements-given-on-linkedin-infographic/
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  • http://www.briansolis.com/2013/07/you-are-at-the-center-of-the-conversation-prism/
  • http://www.sxc.hu/photo/879651
  • Profiles
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  • http://en.wikiquote.org/wiki/Catherine_II_of_Russia
  • Using social media to develop YOUR professional online presence

    1. 1. Using social media to develop YOUR professional online presence Sue Beckingham | @suebecks Sheffield Hallam University Keynote Speaker #ELSS_2013 University of Kent
    2. 2. Your online presence Serendipity can play a big part, however more judgement should precede simply chancing on luck
    3. 3. The world is getting smaller as more social communication tools connect us
    4. 4. See Be seen The affordances of social media in relation to developing a professional online presence enable you to both:
    5. 5. Being seen to know and willing to share important things first, with an increasingly smart and influential network, is the way to become successful in an online world Euan Semple Increasing your leverage
    6. 6. BUT…. There are still those that need convincing that there's more to social media than cute cats, celebrities and what we had for breakfast...
    7. 7. I don‟t have TIME to find to learn… “When somebody finds that 25th hour in the day or 8th day in the week…”
    8. 8. I N F O R M A T I O N O V E R L O A D
    9. 9. Or is it… “filter failure…” Clay Shirky
    10. 10. Spivack 2012
    11. 11. “Education is not about adaption to an already existing environment, but the creation of an adult who will look beyond his own environment” (Vygotsky,1997)
    12. 12. Social Media EMPOWERS individuals to become: digital CREATORS digital CURATORS digital CRITICS digital CONVERSATIONALISTS digital COLLABORATORS digital COMMUNICATORS AND to continue this dialogue face to face
    13. 13. The value of your online presence is the opportunities it can bring through connecting with others. Connectedness:
    14. 14. Promoting your own work on
    15. 15. http://pinterest.com/suebecks/ Curating resources
    16. 16. SlideShare is the world's largest community for sharing presentations. 60 million monthly visitors and 130 million page views. It is amongst the most visited 200 websites in the world. Embed presentations in blogs, websites, LinkedIn profile. Inspiration from
    17. 17. http://www.scoop.it/t/taking-a-look-at-moocs
    18. 18. Re-shares of your work
    19. 19. 5.7 billion professionally oriented searches were carried out in 2012 on LinkedIn 11 thousand within 60 seconds
    20. 20. LinkedIn Endorsements
    21. 21. People can find skills and expertise via LinkedIn profiles
    22. 22. Measuring and analysing personal impact?
    23. 23. 150 “There is a limit to the number of people we can hold at a particular level of intimacy.” Dunbar 2010:21
    24. 24. “Research shows that weak ties can prove much more helpful in networking, because they form bridges to worlds we do not walk within. Strong ties, on the other hand, tend to be worlds we already know; a good friends often knows many of the same people and things we know. They are not the best when it comes to searching for new jobs, ideas, experts, and knowledge.” Hansen 2009:130 However…
    25. 25. Building upon those little seeds of ideas…
    26. 26. Social Media opens new forums for sharing
    27. 27. Widens your scope
    28. 28. ~ Build upon existing relationships ~ Create new connections ~ Share information and ideas ~ Challenge thinking
    29. 29. Getting started: The Trinity of Social Media Safko 2012 Blog Microblog Social Network
    30. 30. Observe and Learn
    31. 31. Some Key Pointers Solis 2013
    32. 32. “So THAT’S THE GooD… WHAT aBOUT THE BAD THE UGLY” A N D
    33. 33. You need to be mindful of who is observing your online actions
    34. 34. We need to be aware of our own Digital Footprint. What impressions are being left behind, temporarily or permanently?
    35. 35. Your Character Your Personal Brand Your Current Reputation Your Future Reputation Who others think you are Who you want to be Who you really are Who you think you are Rob Brown (2010) Making your reputation
    36. 36. A minimalistic approach to your profile might be fine for Mark Zuckerberg but what message does this give about you as a professional? Better to take a leaf out of Reid Hoffman’s book
    37. 37. Default avatars....
    38. 38. Anonymity doesn't always transfer into real world opportunities
    39. 39. Online information via open social networks can be easily accessed by others. It is important to be aware of the limitations of privacy online, and to regularly review the privacy settings for each of all social media profiles.
    40. 40. Warbuton 2010
    41. 41. self promotion vs. self preservation Juggling
    42. 42. The way to gain a good reputation is to endeavour to be what you desire to appear. Socrates (470-399BC)
    43. 43. A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was. Joseph Hall (1574-1656)
    44. 44. Beware of your Digital Doppelgänger! Musician Filmmaker
    45. 45. “Post like your enemies are watching” Josie Fraser
    46. 46. 'Manage your online identity. If you don‟t then someone else will.‟ Simon Finch @simfin
    47. 47. How much do you value your own Digital Identity?
    48. 48. „A great wind is blowing and that gives you either imagination or a headache.‟ Catherine the Great
    49. 49. Using Social Media to Develop YOUR Professional Online Presence The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore important to consider what the implications are and the impact of the digital footprint our online interactions leave behind. This presentation will help you reflect upon what your online presence looks like when viewed by others and how you can develop your digital profile in a positive way.

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