Using LinkedIn in Higher Education


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There's more to LinkedIn than you might think! This presentation looks at what, who, where, why, how and when LinkedIn can be used by Higher Education professionals, students and graduates.

Published in: Education, Business

Using LinkedIn in Higher Education

  1. 1. Using in Higher Education WHERE? WHO? WHEN? WHAT? HOW? WHY? Sue Beckingham | @suebecks Sheffield Hallam University
  2. 2. WHAT?Professional Network Fact: LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories.
  3. 3. WHAT? LinkedIn Education
  4. 4. WHAT? Students Universities
  5. 5. WHAT? Student Jobs Fact: Search thousands of student internships and jobs for graduates
  6. 6. WHAT?Groups Directory Fact: LinkedIn members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups.
  7. 7. WHAT?Alumni database Fact: Search for alumni to find out where they live, where they work and what they do.
  8. 8. WHO? Fact: LinkedIn operates the world’s largest professional network on the Internet with more than 238 million members in over 200 countries and territories. Fact: Professionals are signing up to join LinkedIn at a rate of more than two new members per second. Fact: There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. People
  9. 9. WHO? Company pages Fact: More than 3 million companies have LinkedIn Company Pages. Fact: Many companies post jobs on this page Fact: See who your 1st and 2nd degree connections are within the company
  10. 10. WHO? University pages Coming soon! Fact: Dedicated University pages Fact: From September 12th 2013 LinkedIn will be available to pre-university students
  11. 11. WHERE? Demographics Fact: Over 238 million registered members Fact: Over 13 million registered members in the UK.
  12. 12. WHY? Fact: LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012. Find people, jobs and companies and be found!
  13. 13. WHY? Join the conversation: Regular updates about campus news and activities from the schools themselves, to ask questions, and engage with both the campus community and alumni of schools. Explore universities worldwide: Connect with students or alumni for their perspectives on the school. Check out notable alumni: What kinds of leaders does this university produce? From astronauts to architects, executives to entertainers, explore the notable alumni who have done great things since graduation. Expand your opportunities: Explore the careers of philosophy or physics graduates. You might be surprised at the diverse professional paths they’ve taken. See where they live and work, what they do, and even the skills they’ve acquired along the way to see what’s possible for you. Build networks: Transform those brilliant, creative, hard- working people you met (or will meet) on campus into a lifelong professional network. Alumni can reconnect with former classmates, and students can cement relationships with current and future classmates. University pages Source:
  14. 14. HOW? Visit:
  15. 15. WHEN? No time like the present!
  16. 16. WHEN? ...but give yourself time - a minimalistic profile won't do you any favours Fact: You can adjust the privacy controls within settings to make your profile private until you are ready to share it publicly.
  17. 17. Sue Beckingham Educational Developer and Associate Lecturer Sheffield Hallam University @suebecks