Twitter Mini Masterclass

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An introduction to Twitter which looks at best practice of using hashtags, search tips, analytics as well as using lists and dashboards

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  • http://www.iconarchive.com/show/social-coffee-icons-by-land-of-web.html
  • http://danzarrella.com/new-data-shows-the-7-most-powerful-calls-to-action-for-more-retweets.html#
  • http://searchengineland.com/seotable
  • Twitter Mini Masterclass

    1. Twitter Mini MasterclassSue Beckingham @suebecks#tweetupSHU
    2. Common abbreviations@ = precedes any usernameRT = RetweetMT = modified tweetDM = direct messageHT = hat tipIMO = in my honest opinion| = useful separator
    3. Getting the lingoMention = your name is included in a tweetFavourites = save a tweet as a favouriteLists
    4. Creating a clear bioWho you are/represent and a link to your blog/website
    5. What is a #hashtag?A hashtag, or “#”, denotes a keyword or topic on Twitter.It’s any string of characters without spaces.Hashtags can occur anywhere in the Tweet – at thebeginning, middle, or end.By searching for a hashtag you can collate all the tweetscontaining it.Hashtagged words that become very popular are oftenTrending Topics.
    6. Trending #hashtagsChange to view byTrends by Town
    7. View Trends by Country
    8. HashtagsLocal• #highered• #ff• #sheffield• #universitySpecific Areas• #careers• #b2b• #graduates
    9. #Hashtag Best PracticeChoosing a phrase and making good use ofcapital lettersOn the death of Margaret Thatcher#nowthatchersdead was used but read by manyas #NowThatChersDead
    10. #Hashtag Best PracticeChecking availability#smh = shakes my head
    11. #Hashtag Best PracticeDont over use them - a maximum of two pertweetDont include spaces or punctuation as it willbreak the linkDont make them too long - you only have 140characters for your message!
    12. Searching
    13. #DiscoverGathers the tweets that are breaking on Twitteramongst the people you follow and those theyfollow.
    14. Advanced Searching
    15. Driving traffic back to SHUBe found in searchIt is important to stay active - tweet, retweetand @reply/mention regularly to gain resonanceamongst your followers so that search resultsare up to date.Include @sheffhallamuni and Sheffield Hallam intweets
    16. Dan Zarrella 2012Call to action
    17. Listening and respondingSet up alerts to your phone for mentions and DMshttps://twitter.com/devices
    18. DashboardsHootsuitehttp://hootsuite.com/andTweetdeckhttp://tweetdeck.com/
    19. SEO = search engine optimisationhttp://searchengineland.com/seotable
    20. SEO = search engine optimisationContent#Quality: well written#Research: the keywords people may use#Engage: make it interestingSEO seems like alchemy to theuninitiated. But theres a science to it!Search engines reward pages with theright combination of ranking factors.
    21. URL shorteners
    22. URL shortenershttps://bitly.com/1.2.3.
    23. http://goo.gl/http://tinyurl.com/http://ow.lyURL shorteners
    24. Google Alertshttp://www.google.co.uk/alerts
    25. Shared Sites: Admin RightsAgree within your team who has access to theuser name and passwordAgree where you will store this informationUse a team email address rather than apersonal one - individuals move on!

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