What is a #hashtag?A hashtag,
or “#”, denotes a keyword or topic on Twitter.It’s any string of characters without spaces.Hashtags can occur anywhere in the Tweet – at thebeginning, middle, or end.By searching for a hashtag you can collate all the tweetscontaining it.Hashtagged words that become very popular are oftenTrending Topics.
#Hashtag Best PracticeDont over use
them - a maximum of two pertweetDont include spaces or punctuation as it willbreak the linkDont make them too long - you only have 140characters for your message!
Driving traffic back to SHUBe
found in searchIt is important to stay active - tweet, retweetand @reply/mention regularly to gain resonanceamongst your followers so that search resultsare up to date.Include @sheffhallamuni and Sheffield Hallam intweets
SEO = search engine optimisationContent#Quality:
well written#Research: the keywords people may use#Engage: make it interestingSEO seems like alchemy to theuninitiated. But theres a science to it!Search engines reward pages with theright combination of ranking factors.
Shared Sites: Admin RightsAgree within
your team who has access to theuser name and passwordAgree where you will store this informationUse a team email address rather than apersonal one - individuals move on!