The role of social media in higher education


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12th Durham Blackboard Users Conference

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  • Social Media Revolution 2011
  • Chris Anderson, Wired (speaking at ad:tech)Mitch Joel - Six Pixels of Separation
  • Public Parts - How sharing in the digital age improves the way we work and live, Jeff Jarvis
  • Warshafsky @mike_warshafsky
  • The role of social media in higher education

    1. 1. The Role of Social Media within Higher Education in an Age of Openness and Publicness 12th Annual Durham Blackboard Users Conference Durham University Sue Beckingham Sheffield Hallam University
    2. 2. Isnt it just a mechanismfor timewasting or at its best a space for informal social chatter?
    3. 3.
    4. 4. Why networks matter “Power does not reside in“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” institutions, not even the state or large corporations. It is located in the networks that structure society . . .” Manuel Castells, DEMOS
    5. 5. “Social Media gives more people a voicevoice andprovides tool for“Social Media gives more people a and provides a powerful avalue creation and competitive differentiation” powerful tool for value creation and competitive differentiation” Advanced Human Technologies 2010
    6. 6. Drivers of Change • Extreme longevity - Increasing global lifespans change the nature of careers and learning. • Rise of smart machines and systems - Workplace automation nudges human workers out of rote, repetitive tasks. • Computational world - Massive increases in sensors and processing power make the world a programmable system. • New media ecology - New communication tools require new media literacies beyond text. • Superstructured organizations - Social technologies drive new forms of production and value creation. • Globally connected world - Increased global interconnectivity puts diversity andThe Institute for the Future, adaptability at the centre of organisationalUniversity of Phoenix operations. RearWriteWed 2011
    7. 7. New Skills The Institute for the Future, University of Phoenix
    8. 8. Future Work Skills 2020 Virtual collaboration - Ability to work productively, drive engagement and demonstrate presence as a member of a virtual team. New-media literacy - Ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communications.
    9. 9. “Your brand isn’t what you say, it is, it’s what Google says it is… (Anderson 2007) ! It has the power to influence people to invest (or divest) in you.” (Joel 2009)will find you!
    10. 10. The Ages of Publicness “We bring our private identities to our public acts - we decide in private where we stand on an issue, and makingthat public is what allows us to join with like thinkers, shareour“Social Media gives more people At theand provides a powerful tool for ideas and organisation. a voice same time our public lives amid othervalue creation and competitiveideas, arguments, and people - hearing their differentiation” evidence - informs our private decisions. Publicness depends on privacy. ...only today, technology brings new choices, risks and opportunities” Jeff Jarvis, 2011
    11. 11.
    12. 12. LinkedIn Apply Button
    13. 13. We live in a world of mobile, social, and always-on media “More than ever before, humans need to teach and learn from each other about human-centric“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation” ways to use new tools. One important step that people can take is to become more adept at five essential literacies: attention, crap detection, participation, collaboration, and network know-how.” Howard Rheingold, 2011
    14. 14. Who will prepareour students?
    15. 15. The importance of• developing an online brand• making professional connections• engaging with a wider audience• listening, producing and sharing• using the most relevant social media tool for the task in hand
    16. 16. LinkedIn AppsLinkedIn Applications enable you to enrich your profile, openly share and collaborate with your network.
    17. 17. LinkedIn Apps A resume creates from LinkedIn profile Created using:
    18. 18. LinkedIn Apps A visualisation of your LinkedIn profile Created using:
    19. 19. LinkedIn Apps
    20. 20. LinkedIn Apps Turns business cards into LinkedIn contacts Created using:
    21. 21. LinkedIn AppsAn interactive visualisation of your LinkedIn connections Created using:
    22. 22. LinkedIn Apps
    23. 23. Engage with free expert advice Live Q&A: CV and job applications clinic What are the big no-nos for CVs? And how can you improve your job applications? Ask the experts blog/jobs-applications-and-cvs
    24. 24. Tweet Alerts
    25. 25. Secure your name
    26. 26. DifferentiationStanding out from the crowd
    27. 27. e-Me-Krispy-Kreme- Philly/173261036031235 @HireMeKrspyKrme
    28. 28.
    29. 29. Work experience Michael Warshafsky
    30. 30. Blogs as collaborative portfolios
    31. 31. Blogs for collaborative work“A splendidly simple scheme created by @deputymitchell that provides awilling audience for new bloggers by grouping together four schools withsimilar blogging requirements. During week 1 the pupils in school A takeresponsibility for writing a series of posts on their blog, whilst the pupilsin schools B, C and D concentrate their efforts on reading these posts andcommenting on them. On week 2 school B takes over responsibility forwriting the posts whilst the pupils in the other three schools developtheir commenting skills. And so it continues until an agreed deadline.Ingenious!”
    32. 32. Thats not tosay the safetyof the walledgarden doesnot have avaluable place
    33. 33. Consider ascaffoldedapproach tobuild confidenceand experiencePrivate spacesare importanttoo
    34. 34. Twitter Widget >>> embed in Blackboard
    35. 35. Raising awareness - social media can be very open and public
    36. 36. Sue Beckingham Educational Developer Faculty of ACES Sheffield Hallam Uni@suebecks