Invited Guest Lecture at the University of York, Department of Biology Aims: Introduce the concept of a professional digital footprint Professional use of social channels Developing your own professional online presence

1. Social Media and the
Professional You
Sue Beckingham | @suebecks
Sheffield Hallam University
University of York
Department of Biology
Careers Summer School Event

2. Social Media and the Professional You
Aims:
• Introduce the concept of a professional digital
footprint
• Professional use of social channels
• Developing your own professional online
presence

3. http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/

4. How do you engage with social media?
PERSONAL
PROFESSIONAL
DigitalVisitorsandResidentsMappingProcess
DaveWhite,UniversityofOxford

5. PERSONAL
PROFESSIONAL
EMAIL
EMAIL
TWITTER
WORK
BLOG
BLOG
FACEBOOK
GROUP
FACEBOOK
LINKEDIN
GOOGLE+
SEARCHING
PINTEREST

6. What happened in 'Vegas', stays
on Facebook!

7. Your DIGITAL
FOOTPRINT
YOUR
responsibility

8. http://www.alexa.com/topsites/global!
will find
you!
Be mindful of how people
search for information

9. Social media ranks highly

10. Are you aware of
job applicant
screening using
social networks?

14. Make sure
you are in the
YES pile of
job
applications!

15. ... and going forward ensure you are not at the receiving
end of this message through a flippant Facebook post
picked up by your Boss

17. Why would you want to use

18. It is the key professional
networking tool
the corporate office
the water cooler
the staff canteen
the bar

19. http://www.alexa.com/topsites/global
 LinkedIn is in the Top 20 most visited
websites in the world
 Nearly 5.7 billion people searches on
LinkedIn
LinkedIn Demographics

20.  225 million members worldwide
 students and recent graduates - fastest
growing demographic
 11m+ members in the UK
 professionals are signing up to LinkedIn at a
rate of approx. 2 new members per second.
 Company presence
 2.9m companies have a page
 LinkedIn Groups
2.1 million
LinkedIn Demographics

21. Make the most of
YOUR profile!
http://press.linkedin.com/about

22. Examples of LinkedIn Groups

23. Why would you want to use
Twitter?

24. http://jobs.guardian.co.uk/twitterfeeds/

25. Professional Societies
 Society for
Experimental Biology
 Biochemical Society
 Society of Biology
 Association of Applied
Biologists
 British Ecological
Society
 British Society for Cell
Biology
 The Genetics Society
Are you aware of their
online presence beyond
the website?

27. Some Safety Tips

28. Check and raise your privacy settings
on Facebook
Create secure passwords and lock
your phone
Don’t disclose personal information
Be careful what you share and who
you share it with

29. Profile Tips

30. Whilst developing your profile
you can opt to make it private
until you are ready to share it
#1
Look at the
privacy
settings and
options

31. Research has found that profiles are more trusted
when they contain a photo
#2
Include a
photo

32. Click on the 'Edit Profile' button
to update any of the sections or
the 'Improve your profile' button
for suggestions.
Proofread any changes you make
for errors!
#3
Complete
your whole
profile

33. Think about the key search words
employers would use if they were:
 looking for people with skills in your field
 looking for graduates, interns or students
for work placements
#4
Include
relevant
keywords

34. Your headline will default to your
current job title, but this can be edited
to add further information and keywords
#5
Edit your
headline

35. The default URL will also include random numbers
and letters and appears underneath your photo.
uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:
• your email signature
• business cards
• your bios on other social sites
#6
Customise
your public
profile URL

36. Add relevant skills to your profile.
Valued connections may then publically endorse
your skills and expertise
#7
Add skills
to your
profile

37. You may give others a recommendation, but do also
consider asking people you have worked with to
give you one too.
#8
Ask for
recommendations

38. • Connect with current and previous work colleagues
• Search by name, company, school, email contacts
or group members. Drill down using advanced
search.
• Develop relevant 2nd and 3rd degree connections
#9
Make
connections

39. • Engage in discussion topics and
answer questions in your specialism
• Develop new connections
• Create your own group
#10
Join relevant
Groups

40. http://resume.linkedinlabs.com/

41. Student internships and graduate
job opportunities
http://www.linkedin.com/studentjobs

42. LinkedIn Cardmunch
http://www.cardmunch.com/

43. The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can
add this to their
job page on the
company
website
Applicants are
asked to submit
a link to their
LinkedIn profile

44. http://rheingold.com/netsmart/
Rheingold outlines five fundamental
digital literacies and online skills that
will help us do this:
1. attention
2. participation
3. collaboration
4. critical consumption of information
(or "crap detection")
5. network smarts.
How can we use digital media so that they
help us become empowered participants
rather than passive consumers?

45. http://ogilvynotes.com/49790/456356/sxsw-2012/net-smart-how-to-thrive-online

46. Sue Beckingham
Educational Developer and Associate Lecturer
Sheffield Hallam University
@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks
http://socialmedia4us.wordpress.com/