Social Media and theProfessional YouSue Beckingham | @suebecksSheffield Hallam UniversityUniversity of YorkDepartment of B...
Social Media and the Professional YouAims:• Introduce the concept of a professional digitalfootprint• Professional use of ...
http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
How do you engage with social media?PERSONALPROFESSIONALDigitalVisitorsandResidentsMappingProcessDaveWhite,UniversityofOxf...
PERSONALPROFESSIONALEMAILEMAILTWITTERWORKBLOGBLOGFACEBOOKGROUPFACEBOOKLINKEDINGOOGLE+SEARCHINGPINTEREST
What happened in Vegas, stayson Facebook!
Your DIGITALFOOTPRINTYOURresponsibility
http://www.alexa.com/topsites/global!will findyou!Be mindful of how peoplesearch for information
Social media ranks highly
Are you aware ofjob applicantscreening usingsocial networks?
Make sureyou are in theYES pile ofjobapplications!
... and going forward ensure you are not at the receivingend of this message through a flippant Facebook postpicked up by ...
Why would you want to use
It is the key professionalnetworking toolthe corporate officethe water coolerthe staff canteenthe bar
http://www.alexa.com/topsites/global LinkedIn is in the Top 20 most visitedwebsites in the world Nearly 5.7 billion peop...
 225 million members worldwide students and recent graduates - fastestgrowing demographic 11m+ members in the UK profe...
Make the most ofYOUR profile!http://press.linkedin.com/about
Examples of LinkedIn Groups
Why would you want to useTwitter?
http://jobs.guardian.co.uk/twitterfeeds/
Professional Societies Society forExperimental Biology Biochemical Society Society of Biology Association of AppliedBi...
Some Safety Tips
Check and raise your privacy settingson FacebookCreate secure passwords and lockyour phoneDon’t disclose personal informat...
Profile Tips
Whilst developing your profileyou can opt to make it privateuntil you are ready to share it#1Look at theprivacysettings an...
Research has found that profiles are more trustedwhen they contain a photo#2Include aphoto
Click on the Edit Profile buttonto update any of the sections orthe Improve your profile buttonfor suggestions.Proofread a...
Think about the key search wordsemployers would use if they were: looking for people with skills in your field looking f...
Your headline will default to yourcurrent job title, but this can be editedto add further information and keywords#5Edit y...
The default URL will also include random numbersand letters and appears underneath your photo.uk.linkedin.com/pub/your-nam...
Add relevant skills to your profile.Valued connections may then publically endorseyour skills and expertise#7Add skillsto ...
You may give others a recommendation, but do alsoconsider asking people you have worked with togive you one too.#8Ask forr...
• Connect with current and previous work colleagues• Search by name, company, school, email contactsor group members. Dril...
• Engage in discussion topics andanswer questions in your specialism• Develop new connections• Create your own group#10Joi...
http://resume.linkedinlabs.com/
Student internships and graduatejob opportunitieshttp://www.linkedin.com/studentjobs
LinkedIn Cardmunchhttp://www.cardmunch.com/
The LinkedIn Apply Buttonhttps://developer.linkedin.com/applyCompanies canadd this to theirjob page on thecompanywebsiteAp...
http://rheingold.com/netsmart/Rheingold outlines five fundamentaldigital literacies and online skills thatwill help us do ...
http://ogilvynotes.com/49790/456356/sxsw-2012/net-smart-how-to-thrive-online
Sue BeckinghamEducational Developer and Associate LecturerSheffield Hallam University@suebeckshttp://uk.linkedin.com/in/su...
Social Media and the Professional You
Social Media and the Professional You
Social Media and the Professional You
Social Media and the Professional You
Social Media and the Professional You
Upcoming SlideShare
Loading in …5
×

Social Media and the Professional You

9,910 views

Published on

Invited Guest Lecture at the University of York, Department of Biology
Aims:
Introduce the concept of a professional digital footprint
Professional use of social channels
Developing your own professional online presence

Published in: Education, Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
9,910
On SlideShare
0
From Embeds
0
Number of Embeds
2,188
Actions
Shares
0
Downloads
126
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  • http://www.logorium.com/node/297
  • Where you visit or reside online
  • http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
  • http://www.telegraph.co.uk/technology/social-media/9089826/Tweeting-about-a-bad-day-could-lose-you-your-job.html
  • John Hill - Michigan State University Alumni Association Director of Alumni Career Services  http://www.youtube.com/watch?v=4KyzfAz365w
  • http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://press.linkedin.com/about
  • http://resume.linkedinlabs.com/
  • http://www.linkedin.com/studentjobs
  • http://www.cardmunch.com/
  • https://developer.linkedin.com/apply
  • Social Media and the Professional You

    1. Social Media and theProfessional YouSue Beckingham | @suebecksSheffield Hallam UniversityUniversity of YorkDepartment of BiologyCareers Summer School Event
    2. Social Media and the Professional YouAims:• Introduce the concept of a professional digitalfootprint• Professional use of social channels• Developing your own professional onlinepresence
    3. http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
    4. How do you engage with social media?PERSONALPROFESSIONALDigitalVisitorsandResidentsMappingProcessDaveWhite,UniversityofOxford
    5. PERSONALPROFESSIONALEMAILEMAILTWITTERWORKBLOGBLOGFACEBOOKGROUPFACEBOOKLINKEDINGOOGLE+SEARCHINGPINTEREST
    6. What happened in Vegas, stayson Facebook!
    7. Your DIGITALFOOTPRINTYOURresponsibility
    8. http://www.alexa.com/topsites/global!will findyou!Be mindful of how peoplesearch for information
    9. Social media ranks highly
    10. Are you aware ofjob applicantscreening usingsocial networks?
    11. Make sureyou are in theYES pile ofjobapplications!
    12. ... and going forward ensure you are not at the receivingend of this message through a flippant Facebook postpicked up by your Boss
    13. Why would you want to use
    14. It is the key professionalnetworking toolthe corporate officethe water coolerthe staff canteenthe bar
    15. http://www.alexa.com/topsites/global LinkedIn is in the Top 20 most visitedwebsites in the world Nearly 5.7 billion people searches onLinkedInLinkedIn Demographics
    16.  225 million members worldwide students and recent graduates - fastestgrowing demographic 11m+ members in the UK professionals are signing up to LinkedIn at arate of approx. 2 new members per second. Company presence 2.9m companies have a page LinkedIn Groups2.1 millionLinkedIn Demographics
    17. Make the most ofYOUR profile!http://press.linkedin.com/about
    18. Examples of LinkedIn Groups
    19. Why would you want to useTwitter?
    20. http://jobs.guardian.co.uk/twitterfeeds/
    21. Professional Societies Society forExperimental Biology Biochemical Society Society of Biology Association of AppliedBiologists British EcologicalSociety British Society for CellBiology The Genetics SocietyAre you aware of theironline presence beyondthe website?
    22. Some Safety Tips
    23. Check and raise your privacy settingson FacebookCreate secure passwords and lockyour phoneDon’t disclose personal informationBe careful what you share and whoyou share it with
    24. Profile Tips
    25. Whilst developing your profileyou can opt to make it privateuntil you are ready to share it#1Look at theprivacysettings andoptions
    26. Research has found that profiles are more trustedwhen they contain a photo#2Include aphoto
    27. Click on the Edit Profile buttonto update any of the sections orthe Improve your profile buttonfor suggestions.Proofread any changes you makefor errors!#3Completeyour wholeprofile
    28. Think about the key search wordsemployers would use if they were: looking for people with skills in your field looking for graduates, interns or studentsfor work placements#4Includerelevantkeywords
    29. Your headline will default to yourcurrent job title, but this can be editedto add further information and keywords#5Edit yourheadline
    30. The default URL will also include random numbersand letters and appears underneath your photo.uk.linkedin.com/pub/your-name/1x/11x/111Customise this to have your full name then add to:• your email signature• business cards• your bios on other social sites#6Customiseyour publicprofile URL
    31. Add relevant skills to your profile.Valued connections may then publically endorseyour skills and expertise#7Add skillsto yourprofile
    32. You may give others a recommendation, but do alsoconsider asking people you have worked with togive you one too.#8Ask forrecommendations
    33. • Connect with current and previous work colleagues• Search by name, company, school, email contactsor group members. Drill down using advancedsearch.• Develop relevant 2nd and 3rd degree connections#9Makeconnections
    34. • Engage in discussion topics andanswer questions in your specialism• Develop new connections• Create your own group#10Join relevantGroups
    35. http://resume.linkedinlabs.com/
    36. Student internships and graduatejob opportunitieshttp://www.linkedin.com/studentjobs
    37. LinkedIn Cardmunchhttp://www.cardmunch.com/
    38. The LinkedIn Apply Buttonhttps://developer.linkedin.com/applyCompanies canadd this to theirjob page on thecompanywebsiteApplicants areasked to submita link to theirLinkedIn profile
    39. http://rheingold.com/netsmart/Rheingold outlines five fundamentaldigital literacies and online skills thatwill help us do this:1. attention2. participation3. collaboration4. critical consumption of information(or "crap detection")5. network smarts.How can we use digital media so that theyhelp us become empowered participantsrather than passive consumers?
    40. http://ogilvynotes.com/49790/456356/sxsw-2012/net-smart-how-to-thrive-online
    41. Sue BeckinghamEducational Developer and Associate LecturerSheffield Hallam University@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebeckshttp://socialmedia4us.wordpress.com/

    ×