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Shareology and Social Media in
Academia
Sue Beckingham | @suebecks
Invited Speaker University of Sussex
Technology Enhanced Learning
Seminar Series
"A good educational system should have
three purposes:
1. it should provide all who want
to learn with access to available
resources at any time in their
lives;
2. empower all who want to
share what they know to find
those who want to learn it from
them;
3. furnish all who want to
present an issue to the public
with the opportunity to make
their challenge known."
Ivan Illich, Deschooling Society 1995
SHARING
Great things in business are never
done by one person. They’re done
by a team of people.
Steve Jobs
Why should it be any different for
educators?
In the traditional education system, students typically
learned on their own and were judged individually.
But as technology progresses and once separate
economies become interdependent, working with
others is becoming increasingly important.
Today, innovation rarely results from individuals
working in isolation; far more often than not, it is the
product of sharing and collaboration. Schools need
to incorporate this new reality into their curriculums,
preparing their students to work across cultures and
equipping them for a world shaped by issues that
transcend national boundaries.
Andreas Schleicher (World Economic Forum) 2015
"In the past, education was about imparting knowledge.
Today, it is about providing students with the tools to
navigate an increasingly uncertain, volatile world.
Unfortunately, the skills that are easiest to teach and test
are also the easiest to automate or outsource. State-of-the-
art knowledge remains important.
But the global economy no longer rewards workers for what
they know (Google knows everything); it rewards them for
what they can do with what they know."
Andreas Schleicher 2015
We share information
we hear, see and read
Information needs
• Philosophical perspective:
information in science and technology
• Political perspective:
information in modern society and a global world
• Economic perspective:
information as a commodity on the market
• Societal perspective:
information as the glue between communities
• Psychological perspective:
information as a basis for knowing and acting
• Ecological perspective:
information as a prerequisite for living creatures
Philosophical
Political
Economic
Societal
Psychological
Ecological
Adapted from Vosen 2012
Merriam-Webster, n.d.
Can social media
"empower all who want to
share what they know to find
those who want to learn it from
them" (Illich 1995)
AND
"empower all who want to
learn, to find those who know
and want to share"
What do we share?
On a post-it
WHAT do
you share via
social media?
Dictionary.com Unabridged, n.d..
What do we share online?
Smart Insights 2016
My personal social media sharing began by joining
Facebook as a means to exchange family photos
What do we share online and why?
• 31% of content is personal photos
 a third are of animals
• Over half share content with all
followers
What do we share online and why?
• Facebook
• Twitter
• Email
• WhatsApp
Most share content to make others
feel happy, some admit to drawing
attention to themselves, and others to
spark a debate
Ipsos 2013 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=6239 An international sample of 18,150 adults
Global “Sharers” on Social Media sites seek to share
Interesting (61%), Important (43%) and Funny (43%) things
An ongoing evolution of sharing
sharing [living] space
a car sharing service
a bike sharing service
connects gardenless would-be growers with
unused spare land
for swapping almost anything
Where do we share?
Leading social networks worldwide as
of April 2016, ranked by number of
active users (in millions)
Statista 2016
LinkedIn has 414million users
however only 100 million are active...
It took Facebook just 3.5 years to
reach 50,000,000 users
It took Angry Birds
35 days...
Why do we share?
Motivations for Sharing
The Psychology of Sharing Study, Brett 2011
Information management
To bring valuable and entertaining content to others
To define ourselves to others
To grow and nourish our relationships
Self-fulfilment
73% said that they process information more deeply, thoroughly and thoughtfully when they share it.
85% said reading other people's responses helps them understand and process information and events
78% share information online because it lets them stay connected to people they may not otherwise stay
in touch with and 73% because it helps them connect with others who share their own interests.
94% carefully consider how the information they share will be useful to others
68% share to give people a better sense of who they are and what they care about
69% share information because it allows them to feel more involved in the world
Altruists
helpful,
reliable,
thoughtful
and
connected
share via
email
Careerists
valuable,
intelligent,
building
their
network
share
through
LinkedIn
Hipsters
cutting
edge,
creative,
building
identity,
young and
popular
less likely
to use
email
Boomerangs
reactive,
seeking
validation,
sharing
empowered
likely to
share of
Facebook
ad Twitter
Connectors
creative,
relaxed,
thoughtful
planners
likely to
share via
email or
Facebook
Selective
resourceful,
careful,
thoughtful,
informative
Likely to
share via
email
The Psychology of Sharing: Why do People Share Online? Brett, New York Times 2011
Why do People Share Online?
From broadcasters to sharecasters
receiving
combining
redistributing
mashing
up
creating
and
recreating
Brett, 2011
SHARING best practices,
reflections and documentation of
learning is the essential fabric of
education and the building block of
networking, growing and moving
forward.
Silvia Tolisano @langwitches 2014
Why we should share
Adapted from Charles Hardy 2015
Identity who you are
Networks who you know AND who knows you
Knowledge what you know
Developing and
optimising your
professional
identity
shares
Using social
media can help
you develop
NEW
connections
beyond your
immediate
networks
Socialnomics = World of Mouth
Difference between Word of Mouth and World of Mouth
(Qualman 2011:2)
Guardian 2015
What motivates
Guardian readers to share
Guardian 2015
Does sharing equal engagement?
Sharing is a choice
The importance of sharing
"We share for many reasons -
some self serving and some not.
Our need to share is based on the
human instinct not only to
survive but to thrive."
Kramer 2015
Sharing is
enhanced by
visibility in social spaces
1
an informative profile
2
social connectedness
3
mutual interests
4
active listening
5
interactive dialogue
6
dash of serendipity
7
Sharing is
enhanced by
visibility in social spaces
1
an informative profile
2
social connectedness
3
mutual interests
4
active listening
5
interactive dialogue
6
dash of serendipity
7
Sharing is
enhanced by
visibility in social spaces
1
an informative profile
2
social connectedness
3
mutual interests
4
active listening
5
interactive dialogue
6
dash of serendipity
7
Sharing is
enhanced by
visibility in social spaces
1
an informative profile
2
social connectedness
3
mutual interests
4
active listening
5
interactive dialogue
6
dash of serendipity
7
Sharing is
enhanced by
visibility in social spaces
1
an informative profile
2
social connectedness
3
mutual interests
4
active listening
5
interactive dialogue
6
dash of serendipity
7
Sharing is
enhanced by
visibility in social spaces
1
an informative profile
2
social connectedness
3
mutual interests
4
active listening
5
interactive dialogue
6
dash of serendipity
7
Sharing is
enhanced by
visibility in social spaces
1
an informative profile
2
social connectedness
3
mutual interests
4
active listening
5
interactive dialogue
6
dash of serendipity
7
Michael de Groot 2015
http://www.stayingaliveuk.com/blog/2015/10/are-you-interested-in-trust
There are three main kinds of communication
spoken
1
gestural
2
graphic
3
verbal, non-verbal and visual
Genevieve von Petzinger 2015
Share a smile
and introduce
yourself to
someone you
don't already
know
There are hundreds of languages in
the world, but a smile speaks them all.
Anonymous
Thousands of candles can
be lit from a single candle,
and the life of the candle will
not be shortened.
Happiness never decreases
by being shared.
Gautama Buddha (attributed)
University of California at Berkeley psychologists
Dacher Keltner and Lee Ann Harker identified
six basic types of smiles to express feelings
http://mcgannfacialdesign.com/the-power-of-smile
Duchenne, Guillaume (1990). The Mechanism of Human Facial Expression. New York: Cambridge University
Press. Translated by R. Andrew . Originally published as Mecanisme de la Physionomie Humaine in 1862.
A Duchenne smile engages the
muscles around the mouth and eyes
Graphic communication, on the other hand, decouples
that relationship. And with its invention, it became
possible for the first time for a message to be
transmitted and preserved beyond a single moment in
place and time.
Three main kinds of communication
spoken
1
gestural
2
graphic
3
Spoken and gestural are by their
very nature ephemeral. It requires
close contact for a message to be
sent and received. And after the
moment of transmission, it's gone
forever.
Genevieve von Petzinger 2015
Barring a handful of outliers, there are only 32
geometric signs across a 30,000-year time span
and the entire continent of Europe.
(von Petzinger 2015)
Spot the icons that are used in
social media today
Emoticons published in the
March 30, 1881 issue of Puck
Harvey Ross Ball (1921-2001)
Visually communicating emotions
How can we
replicate non verbal
body language
online?
colon, dash, right bracket
a 'text smile'
Kramer (2016) writes
about the importance of
developing social body
language.
This is how you interact
online without the context
of your offline behaviour.
Building digital
social body language
This can be enhanced by using visual
components to give context e.g. photos,
videos, animations, sketches, emoticons
However....
Miller, H.,Thebault-Spieker, J., Chang, S., Johnson, I., Terveen, L., & Hecht, B.
“Blissfully happy” or “ready to fight”: Varying Interpretations of Emoji.
The study looked at 22 of the most popular anthropomorphic emoji (those that
represent faces or people) and 5 most popular mobile platforms.
Variations occurred across platforms and also in different versions of the same but
different operating systems e.g. emoji in Android 4.4 are different to those in 6.1.
“Blissfully happy” or “ready to fight”:
Varying Interpretations of Emoji
"People have
interpreted the emoji
meaning something
different than I intended
and gotten upset."
"I downloaded the new
iOS platform and I sent
some nice faces, and
they came to me wife's
phone as aliens
."
"When I use an emoji
on an android and my
iPhone friend says that
it was a sad face
instead of a crying
excited face."
(Miller et al 2015)
“Emoji have become an ever-
evolving cryptographic
language that changes
depending on who we are
talking to, and when.”
Wortham 2013
https://bold.pixelapse.com/minming/share-the-icon-no-one-agrees-on
Sharing icons are also inconsistent
give give give give
give give give give
give give give give
give give give give
get
Kramer 2013
https://youtu.be/J4HWJZZJDMA
Social is a behaviour, not a channel
Most people visit social networking sites to connect with others: to
stay in touch with friends and family; to share things with
colleagues and peers; and even to meet strangers with similar
interests and needs.
There are times when technology plays an important part in
facilitating these connections; the filters on Instagram, or the
sharing features common to most social networks, are important
parts of the social networking experience.
However, for most people, social media are just means to an end,
with that ‘end’ being social interaction.
Simon Kemp 2014:21
Sharing through
working and learning
'out loud'
“Working Out Loud starts with making your
work visible in such a way that it might help
others. When you do that – when you work
in a more open, connected way – you can
build a purposeful network that makes you
more effective and provides access to
more opportunities.”
John Stepper
5 Elements of Working Out Loud
Making your work
visible1
Making work better 2
Leading with
generosity3
Building a social
network. 4
Making it all purposeful5
Stepper 2014
Benefits of Working Out Loud
Internal: enterprise social
network
• peer-to-peer recognition
• improved internal
communications
• better working
relationships
• humanised work
• higher productivity
• increased innovation and
collaboration
External: professional social
networks
• build professional
network
• opens virtual doors
• crowd source information
• breaks down
geographical barriers
An (emerging) organising principle for
an era of interconnected knowledge,
trust and credibility.
The working definition of Wirearchy is
“a dynamic two-way flow of power and
authority, based on knowledge, trust,
credibility and a focus on results, enabled
by interconnected people and technology”.
Interconnected information flows
"Wirearchy is about the power and
effectiveness of people working together
through connection and collaboration …
taking responsibility individually and
collectively rather than relying on traditional
hierarchical status."
Jon Husband 2014
We have been here before.....
There have been
eight epochal transformations of
communication that in their way were
no less profound and transformative
than what we are experiencing now:
from cave drawings to oral language,
the written word to the printing press,
the telegraph to the radio, broadcast
television to cable, and now the
Internet
Kovach and Rosensteil 2011
8 key steps to building a sharing PLN
1. explore
2. search
3. follow
4. tune 8. respond
7. inquire
6. engage
5. feed
Rheingold 2011
https://moz.com/followerwonk
My Twitter community
The #SocMedHE15 community NodeXL map
Established academic 'sharing' mechanisms
LinkedIn
updates
Blog
comments
Blog
posts
Tweets
Slideshare
YouTube
& Vimeo
Complementing the traditional
we are now seeing a growing
use of social channels
CREATE
CURATE
COLLABORATE
COMMUNICATE
CONNECT
SHARE
FEEDBACK
The 5C Framework Nerantzi and Beckingham 2014
Learning and Teaching in Higher Education - weekly chat
@LTHEchat #LTHEchat http://lthechat.com
/
#LTHEchat #HEAchat
https://byod4learning.wordpress.com/
The Lurker
to be in a hidden place : to wait in a secret or hidden
place especially in order to do something wrong or
harmful
computers : to read messages written by other people on
the Internet in a newsgroup, chat room, etc., without
writing any messages yourself
Vicariousness
experiences or felt by watching, hearing about, or
reading about someone else rather than by doing
something yourself
Is 'listening in' vicarious
lurking???
Positive Silent Engagement (PSE)
I would argue that positive silent
engagement (PSE) is not only valuable,
but an essential component of digital
connectedness.
We learn by listening. It is no different
online
KNOWLEDGE
Knowledge is embodied in people gathered in communities and networks.
The road to knowledge is via people, conversations, connections and relationships.
Knowledge surfaces through dialog, all knowledge is socially mediated and access to
knowledge is by connecting to people that know or know who to contact.
In the knowledge economy, connections and relationships count more than personal
knowhow and access to content.
The environment changes so fast, the optimum knowledge strategy is instant access to
people & their ideas and continuous awareness & learning in a supportive community.
People and discourse communities provide the 'filter' mechanism for alerting and
awareness.
This helps to keep your focus, provides market intelligence and affords a platform
for negotiating meaning and value.
Denham Grey 2002
"The current search for new educational funnels must be
reversed into the search for their institutional inverse:
educational webs which heighten the opportunity for each one
to transform each moment of his living into one of learning,
sharing, and caring."
Ivan Illich 1995
But it's having the right
tool for the job at hand...
Sue Beckingham | @suebecks
Educational Developer and Senior Lecturer at Sheffield Hallam University
with a research interest in the use of social media in education.
Blog: http://socialmediaforlearning.com/
LinkedIn: linkedin.com/in/suebeckingham
Image sources: where uncited all images used are either public domain via Pixabay or
author's own

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Shareology and Social Media in Academia #SussexTEL

  • 1. Shareology and Social Media in Academia Sue Beckingham | @suebecks Invited Speaker University of Sussex Technology Enhanced Learning Seminar Series
  • 2. "A good educational system should have three purposes: 1. it should provide all who want to learn with access to available resources at any time in their lives; 2. empower all who want to share what they know to find those who want to learn it from them; 3. furnish all who want to present an issue to the public with the opportunity to make their challenge known." Ivan Illich, Deschooling Society 1995
  • 3. SHARING Great things in business are never done by one person. They’re done by a team of people. Steve Jobs Why should it be any different for educators?
  • 4. In the traditional education system, students typically learned on their own and were judged individually. But as technology progresses and once separate economies become interdependent, working with others is becoming increasingly important. Today, innovation rarely results from individuals working in isolation; far more often than not, it is the product of sharing and collaboration. Schools need to incorporate this new reality into their curriculums, preparing their students to work across cultures and equipping them for a world shaped by issues that transcend national boundaries. Andreas Schleicher (World Economic Forum) 2015
  • 5. "In the past, education was about imparting knowledge. Today, it is about providing students with the tools to navigate an increasingly uncertain, volatile world. Unfortunately, the skills that are easiest to teach and test are also the easiest to automate or outsource. State-of-the- art knowledge remains important. But the global economy no longer rewards workers for what they know (Google knows everything); it rewards them for what they can do with what they know." Andreas Schleicher 2015
  • 6. We share information we hear, see and read
  • 7. Information needs • Philosophical perspective: information in science and technology • Political perspective: information in modern society and a global world • Economic perspective: information as a commodity on the market • Societal perspective: information as the glue between communities • Psychological perspective: information as a basis for knowing and acting • Ecological perspective: information as a prerequisite for living creatures Philosophical Political Economic Societal Psychological Ecological Adapted from Vosen 2012
  • 9. Can social media "empower all who want to share what they know to find those who want to learn it from them" (Illich 1995) AND "empower all who want to learn, to find those who know and want to share"
  • 10. What do we share?
  • 11. On a post-it WHAT do you share via social media?
  • 13. What do we share online?
  • 15. My personal social media sharing began by joining Facebook as a means to exchange family photos
  • 16.
  • 17. What do we share online and why? • 31% of content is personal photos  a third are of animals • Over half share content with all followers
  • 18. What do we share online and why? • Facebook • Twitter • Email • WhatsApp Most share content to make others feel happy, some admit to drawing attention to themselves, and others to spark a debate
  • 19. Ipsos 2013 http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=6239 An international sample of 18,150 adults Global “Sharers” on Social Media sites seek to share Interesting (61%), Important (43%) and Funny (43%) things
  • 20. An ongoing evolution of sharing sharing [living] space a car sharing service a bike sharing service connects gardenless would-be growers with unused spare land for swapping almost anything
  • 21. Where do we share?
  • 22. Leading social networks worldwide as of April 2016, ranked by number of active users (in millions) Statista 2016 LinkedIn has 414million users however only 100 million are active...
  • 23.
  • 24. It took Facebook just 3.5 years to reach 50,000,000 users It took Angry Birds 35 days...
  • 25.
  • 26.
  • 27. Why do we share?
  • 28. Motivations for Sharing The Psychology of Sharing Study, Brett 2011 Information management To bring valuable and entertaining content to others To define ourselves to others To grow and nourish our relationships Self-fulfilment 73% said that they process information more deeply, thoroughly and thoughtfully when they share it. 85% said reading other people's responses helps them understand and process information and events 78% share information online because it lets them stay connected to people they may not otherwise stay in touch with and 73% because it helps them connect with others who share their own interests. 94% carefully consider how the information they share will be useful to others 68% share to give people a better sense of who they are and what they care about 69% share information because it allows them to feel more involved in the world
  • 29. Altruists helpful, reliable, thoughtful and connected share via email Careerists valuable, intelligent, building their network share through LinkedIn Hipsters cutting edge, creative, building identity, young and popular less likely to use email Boomerangs reactive, seeking validation, sharing empowered likely to share of Facebook ad Twitter Connectors creative, relaxed, thoughtful planners likely to share via email or Facebook Selective resourceful, careful, thoughtful, informative Likely to share via email The Psychology of Sharing: Why do People Share Online? Brett, New York Times 2011 Why do People Share Online?
  • 30. From broadcasters to sharecasters receiving combining redistributing mashing up creating and recreating Brett, 2011
  • 31.
  • 32. SHARING best practices, reflections and documentation of learning is the essential fabric of education and the building block of networking, growing and moving forward. Silvia Tolisano @langwitches 2014 Why we should share
  • 33. Adapted from Charles Hardy 2015 Identity who you are Networks who you know AND who knows you Knowledge what you know Developing and optimising your professional identity shares
  • 34. Using social media can help you develop NEW connections beyond your immediate networks
  • 35. Socialnomics = World of Mouth Difference between Word of Mouth and World of Mouth (Qualman 2011:2)
  • 37. Guardian 2015 Does sharing equal engagement?
  • 38. Sharing is a choice
  • 39. The importance of sharing "We share for many reasons - some self serving and some not. Our need to share is based on the human instinct not only to survive but to thrive." Kramer 2015
  • 40. Sharing is enhanced by visibility in social spaces 1 an informative profile 2 social connectedness 3 mutual interests 4 active listening 5 interactive dialogue 6 dash of serendipity 7
  • 41. Sharing is enhanced by visibility in social spaces 1 an informative profile 2 social connectedness 3 mutual interests 4 active listening 5 interactive dialogue 6 dash of serendipity 7
  • 42. Sharing is enhanced by visibility in social spaces 1 an informative profile 2 social connectedness 3 mutual interests 4 active listening 5 interactive dialogue 6 dash of serendipity 7
  • 43. Sharing is enhanced by visibility in social spaces 1 an informative profile 2 social connectedness 3 mutual interests 4 active listening 5 interactive dialogue 6 dash of serendipity 7
  • 44. Sharing is enhanced by visibility in social spaces 1 an informative profile 2 social connectedness 3 mutual interests 4 active listening 5 interactive dialogue 6 dash of serendipity 7
  • 45. Sharing is enhanced by visibility in social spaces 1 an informative profile 2 social connectedness 3 mutual interests 4 active listening 5 interactive dialogue 6 dash of serendipity 7
  • 46. Sharing is enhanced by visibility in social spaces 1 an informative profile 2 social connectedness 3 mutual interests 4 active listening 5 interactive dialogue 6 dash of serendipity 7
  • 47. Michael de Groot 2015 http://www.stayingaliveuk.com/blog/2015/10/are-you-interested-in-trust
  • 48. There are three main kinds of communication spoken 1 gestural 2 graphic 3 verbal, non-verbal and visual Genevieve von Petzinger 2015
  • 49. Share a smile and introduce yourself to someone you don't already know
  • 50. There are hundreds of languages in the world, but a smile speaks them all. Anonymous
  • 51. Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared. Gautama Buddha (attributed)
  • 52. University of California at Berkeley psychologists Dacher Keltner and Lee Ann Harker identified six basic types of smiles to express feelings http://mcgannfacialdesign.com/the-power-of-smile
  • 53. Duchenne, Guillaume (1990). The Mechanism of Human Facial Expression. New York: Cambridge University Press. Translated by R. Andrew . Originally published as Mecanisme de la Physionomie Humaine in 1862. A Duchenne smile engages the muscles around the mouth and eyes
  • 54. Graphic communication, on the other hand, decouples that relationship. And with its invention, it became possible for the first time for a message to be transmitted and preserved beyond a single moment in place and time. Three main kinds of communication spoken 1 gestural 2 graphic 3 Spoken and gestural are by their very nature ephemeral. It requires close contact for a message to be sent and received. And after the moment of transmission, it's gone forever. Genevieve von Petzinger 2015
  • 55. Barring a handful of outliers, there are only 32 geometric signs across a 30,000-year time span and the entire continent of Europe. (von Petzinger 2015)
  • 56. Spot the icons that are used in social media today
  • 57. Emoticons published in the March 30, 1881 issue of Puck
  • 58. Harvey Ross Ball (1921-2001)
  • 60. How can we replicate non verbal body language online?
  • 61. colon, dash, right bracket a 'text smile'
  • 62. Kramer (2016) writes about the importance of developing social body language. This is how you interact online without the context of your offline behaviour.
  • 63. Building digital social body language This can be enhanced by using visual components to give context e.g. photos, videos, animations, sketches, emoticons
  • 64. However.... Miller, H.,Thebault-Spieker, J., Chang, S., Johnson, I., Terveen, L., & Hecht, B. “Blissfully happy” or “ready to fight”: Varying Interpretations of Emoji.
  • 65. The study looked at 22 of the most popular anthropomorphic emoji (those that represent faces or people) and 5 most popular mobile platforms. Variations occurred across platforms and also in different versions of the same but different operating systems e.g. emoji in Android 4.4 are different to those in 6.1. “Blissfully happy” or “ready to fight”: Varying Interpretations of Emoji "People have interpreted the emoji meaning something different than I intended and gotten upset." "I downloaded the new iOS platform and I sent some nice faces, and they came to me wife's phone as aliens ." "When I use an emoji on an android and my iPhone friend says that it was a sad face instead of a crying excited face." (Miller et al 2015)
  • 66. “Emoji have become an ever- evolving cryptographic language that changes depending on who we are talking to, and when.” Wortham 2013
  • 68.
  • 69. give give give give give give give give give give give give give give give give get Kramer 2013 https://youtu.be/J4HWJZZJDMA
  • 70. Social is a behaviour, not a channel Most people visit social networking sites to connect with others: to stay in touch with friends and family; to share things with colleagues and peers; and even to meet strangers with similar interests and needs. There are times when technology plays an important part in facilitating these connections; the filters on Instagram, or the sharing features common to most social networks, are important parts of the social networking experience. However, for most people, social media are just means to an end, with that ‘end’ being social interaction. Simon Kemp 2014:21
  • 71. Sharing through working and learning 'out loud'
  • 72. “Working Out Loud starts with making your work visible in such a way that it might help others. When you do that – when you work in a more open, connected way – you can build a purposeful network that makes you more effective and provides access to more opportunities.” John Stepper
  • 73. 5 Elements of Working Out Loud Making your work visible1 Making work better 2 Leading with generosity3 Building a social network. 4 Making it all purposeful5 Stepper 2014
  • 74. Benefits of Working Out Loud Internal: enterprise social network • peer-to-peer recognition • improved internal communications • better working relationships • humanised work • higher productivity • increased innovation and collaboration External: professional social networks • build professional network • opens virtual doors • crowd source information • breaks down geographical barriers
  • 75. An (emerging) organising principle for an era of interconnected knowledge, trust and credibility. The working definition of Wirearchy is “a dynamic two-way flow of power and authority, based on knowledge, trust, credibility and a focus on results, enabled by interconnected people and technology”. Interconnected information flows "Wirearchy is about the power and effectiveness of people working together through connection and collaboration … taking responsibility individually and collectively rather than relying on traditional hierarchical status." Jon Husband 2014
  • 76.
  • 77. We have been here before..... There have been eight epochal transformations of communication that in their way were no less profound and transformative than what we are experiencing now: from cave drawings to oral language, the written word to the printing press, the telegraph to the radio, broadcast television to cable, and now the Internet Kovach and Rosensteil 2011
  • 78. 8 key steps to building a sharing PLN 1. explore 2. search 3. follow 4. tune 8. respond 7. inquire 6. engage 5. feed Rheingold 2011
  • 82. LinkedIn updates Blog comments Blog posts Tweets Slideshare YouTube & Vimeo Complementing the traditional we are now seeing a growing use of social channels
  • 84. Learning and Teaching in Higher Education - weekly chat @LTHEchat #LTHEchat http://lthechat.com
  • 87. The Lurker to be in a hidden place : to wait in a secret or hidden place especially in order to do something wrong or harmful computers : to read messages written by other people on the Internet in a newsgroup, chat room, etc., without writing any messages yourself Vicariousness experiences or felt by watching, hearing about, or reading about someone else rather than by doing something yourself Is 'listening in' vicarious lurking???
  • 88.
  • 89. Positive Silent Engagement (PSE) I would argue that positive silent engagement (PSE) is not only valuable, but an essential component of digital connectedness. We learn by listening. It is no different online
  • 90. KNOWLEDGE Knowledge is embodied in people gathered in communities and networks. The road to knowledge is via people, conversations, connections and relationships. Knowledge surfaces through dialog, all knowledge is socially mediated and access to knowledge is by connecting to people that know or know who to contact. In the knowledge economy, connections and relationships count more than personal knowhow and access to content. The environment changes so fast, the optimum knowledge strategy is instant access to people & their ideas and continuous awareness & learning in a supportive community. People and discourse communities provide the 'filter' mechanism for alerting and awareness. This helps to keep your focus, provides market intelligence and affords a platform for negotiating meaning and value. Denham Grey 2002
  • 91. "The current search for new educational funnels must be reversed into the search for their institutional inverse: educational webs which heighten the opportunity for each one to transform each moment of his living into one of learning, sharing, and caring." Ivan Illich 1995
  • 92. But it's having the right tool for the job at hand...
  • 93. Sue Beckingham | @suebecks Educational Developer and Senior Lecturer at Sheffield Hallam University with a research interest in the use of social media in education. Blog: http://socialmediaforlearning.com/ LinkedIn: linkedin.com/in/suebeckingham Image sources: where uncited all images used are either public domain via Pixabay or author's own

Editor's Notes

  1. CC BY SA 3.0 https://en.wikiquote.org/wiki/Ivan_Illich#/media/File:Ivan_Illich_artwork_1.jpg
  2. https://agenda.weforum.org/2015/12/how-can-we-equip-the-future-workforce-for-technological-change/
  3. https://agenda.weforum.org/2015/12/how-can-we-equip-the-future-workforce-for-technological-change/
  4. Vosen in Strother et al (2012) Information Overload: An International Challenge for Professional Engineers and Technical Communicators
  5. https://commons.wikimedia.org/wiki/File:Children_sharing_a_milkshake.jpg https://en.wikipedia.org/wiki/Adolescence#/media/File:Teens_sharing_a_song.jpg
  6. https://commons.wikimedia.org/wiki/File:Sharing-Character.png
  7. http://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/
  8. https://amp.twimg.com/v/3e92687d-e3e2-4086-983c-ff4eb6117359
  9. http://metro.co.uk/2013/02/25/facebook-twitter-or-email-what-do-we-share-online-and-why-3508887/
  10. http://metro.co.uk/2013/02/25/facebook-twitter-or-email-what-do-we-share-online-and-why-3508887/
  11. http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
  12. https://press.linkedin.com/about-linkedin
  13. http://www.oxfordmartin.ox.ac.uk/downloads/reports/Citi_GPS_Technology_Work.pdf
  14. https://www.statista.com/chart/4609/mobile-user-engagement-with-social-media/
  15. https://conversationprism.com/
  16. http://nytmarketing.whsites.net/mediakit/pos
  17. Brett, NYT http://nytmarketing.whsites.net/mediakit/pos/
  18. http://arxiv.org/pdf/1510.08487.pdf and https://klout.com/corp/score
  19. http://langwitches.org/blog/2014/12/21/3-reasons-why-you-should-share-and-3-things-what-you-can-do-to-share/
  20. http://www.slideshare.net/CharlesHardy1/developing-and-optimising-your-professional-identity
  21. Used with permission : https://instagram.com/madebyfolks/ and http://madebyfolks.tumblr.com/
  22. Qualman (2012) Socialnomics
  23. http://www.theguardian.com/advertising/2015/jul/07/digital-media-trends-public-personal-social-sharing
  24. http://www.theguardian.com/advertising/2015/jul/07/digital-media-trends-public-personal-social-sharing
  25. Kramer (2015) Shareology: How sharing is powering the human economy
  26. https://www.ted.com/talks/genevieve_von_petzinger_why_are_these_32_symbols_found_in_ancient_caves_all_over_europe?language=en#t-391687
  27. https://en.wikiquote.org/wiki/Candles
  28. /
  29. https://www.ted.com/talks/genevieve_von_petzinger_why_are_these_32_symbols_found_in_ancient_caves_all_over_europe?language=en#t-391687
  30. https://www.ted.com/talks/genevieve_von_petzinger_why_are_these_32_symbols_found_in_ancient_caves_all_over_europe?language=en#t-391687
  31. https://www.ted.com/talks/genevieve_von_petzinger_why_are_these_32_symbols_found_in_ancient_caves_all_over_europe?language=en#t-391687
  32. http://explore.brainpickings.org/post/38732179273/the-birth-of-emoticons-one-of-100-diagrams-that
  33. http://grouplens.org/site-content/uploads/Emoji_Interpretation.pdf
  34. https://issuu.com/lindseyweber5/docs/emoji_by_womanzine
  35. http://wearesocial.sg/blog/2014/04/social-brands-ebook-2/
  36. Stepper (2014) Working Out Loud
  37. http://johnstepper.com/2014/01/04/the-5-elements-of-working-out-loud/
  38. https://twitter.com/orgnet/status/619623865203847168
  39. Kovach and Rosensteil (2011) Blur: How to Know What's True in the Age of Information Overload
  40. https://pixabay.com/en/hearing-ear-sound-listen-deaf-41428/ https://pixabay.com/en/media-laptop-tablet-pc-smartphone-774068/
  41. http://www.gurteen.com/gurteen/gurteen.nsf/id/X0029135E/
  42. CC BY 2.5 https://en.wikiquote.org/wiki/Ivan_Illich#/media/File:Internet_map_1024.jpg