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Open Places and Social Spaces: Realising the Potential of Social Media and Online Presence

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Sheffield Business School Learning and Teaching Conference
Sheffield Hallam University

Abstract:
The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists.  The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication and collaboration; whilst being ever mindful of the potential of our online presence was the focus of this presentation.

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Open Places and Social Spaces: Realising the Potential of Social Media and Online Presence

  1. 1. Open Places and Social Spaces Realising the Potential of Social Media and Online Presence Sue Beckingham | @suebecks
  2. 2. New channels of communication are augmenting the traditional
  3. 3. The world is getting smaller as social communication tools connect us
  4. 4. Social Media: creators curators critics conversationalists collaborators communicators
  5. 5. BUT: Peoples perception of social media is not always the same...
  6. 6. That Twitter twaddle... Why would I want to know what you had for breakfast... Are you a duck?
  7. 7. Twitter connects me with my professional learning network Twitter enables communication and collaboration Or a rabbit?
  8. 8. Different levels of involvement • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators (Lurkers) • Inactives
  9. 9. New channels >>
  10. 10. Lurkers or Empowered Listeners?
  11. 11. ‘Education is not about adaption to an already existing environment, but the creation of an adult who will look beyond his own environment’ (Vygotsky,1997)
  12. 12. From 4 channels to 24 hour TV BBC Test Card J: usually shown whilst no programmes were being broadcast.
  13. 13. An ever increasing spectrum of communication channels
  14. 14. https://conversationprism.com/ Solis 2013
  15. 15. Communication is a bit is like cheese Different recipes have a variety of outcomes
  16. 16. BLOGGING MICROBLOGGING SOCIAL NETWORKING
  17. 17. http://www.entrepreneur.com Enterprise Social Networking
  18. 18. B2C companies that blog get 88% more leads/month than those who don’t. B2B companies that blog get 67% more leads/month than those who don’t. Data: Hubspot 2013
  19. 19. Giving students the opportunity to experience online interviews and meetings
  20. 20. Access to CEOs globally
  21. 21. Alumni connections via
  22. 22. Being seen to know and willing to share important things first, with an increasingly smart and influential network, is the way to become successful in an online world Euan Semple Increasing your leverage
  23. 23. SlideShare is the world's largest community for sharing presentations. 60 million monthly visitors and 130 million page views. It is amongst the most visited 200 websites in the world. Embed presentations in blogs, websites, LinkedIn profile. Inspiration from
  24. 24. Measuring and analysing personal impact?
  25. 25. You need to be mindful of who is observing your online actions
  26. 26. We leave a digital footprint each time we visit online spaces. Access to these spaces is increasingly more possible from a wide variety of places. Awareness of what our online presence looks like is important
  27. 27. Understanding professional online protocols is key...
  28. 28. Allocating time to explore Nothing is a waste of time if you use the experience wisely. Auguste Rodin
  29. 29. You are confined only by the walls you build yourself Andrew Murphy
  30. 30. Open Places and Social Spaces: Realising the Potential of Social Media and Online Presence The exponential growth of social media has changed how we communicate. Technological convergence have enabled content to flow between different platforms and online spaces enabling opportunities for anyone to become creators, curators, critics and conversationalists. The ubiquitous use of smart mobile devices making this increasingly possible to do so when we want and where we want. How we can use these spaces and places to develop new channels for communication and collaboration; whilst being ever mindful of the potential of our online presence will be the focus of this talk.

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