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Enhancing your Academic online presence
using
SueBeckingham @suebecks SheffieldHallamUniversity
“Social Media gives more
people a voice and provides
a powerful tool for value
creation and competitive
differentiation”
A...
We need to be seen as role
models for our students
Our students returning from
placement and graduates can also be
role mo...
Our students need to be
prepared for 'social recruitment'
Social media screening, Skype interviews and online CVs
• 42% of...
https://press.linkedin.com/about-linkedin
build
connections
group
discussions
collaboration
opportunities
share your
exper...
https://blogs.shu.ac.uk/profiles/cases-2/
This project has developed a toolkit of resources to support the effective use o...
The interface keeps changing so do
refer to the up to date resources
provided by LinkedIn
https://help.linkedin.com/app/ho...
Questions to consider
Who will look at your online profile?
 What do people want to know about you?
 Where will they us...
Shining the spotlight
on LinkedIn
MAKING
CONNECTIONS
SKILLS AND
ENDORSEMENTS
RECOMMENDATIONS
SEARCH GROUPS
DIGITAL
SCHOLAR...
Expand your network
Image source: Noah Sussman
3
1
2
Building a
valuable network
Weak Ties
Strong Ties
YOU
Strong Ties
Friends or Peers
are less likely to
be able to
provide new
information or
connection...
The power of online connections
• recruitment/job seeking
• develop a personal brand
• opportunity to learn and share
• gl...
Understand your audience
The way you tell your story will depend on whose attention
you’re trying to attract. Whether it’s...
Complete your profile
Put a face to your name
First impressions count. Including a professional photo in your
profile brings your story to life ...
Create a headline that
reflects your skills/interests
Along with your photo, your headline is the first thing people
see o...
Tell your professional story
Demonstrate your expertise.
Use the Summary and Experience sections of your profile to
showca...
Let your network speak for you
Get recommendations and endorsements of your skills from
colleagues, employers, and profess...
Showcase your work
Nothing shows your quality of work to contacts better than rich,
tangible examples. Upload or link to p...
SlideShare
http://www.slideshare.net/suebeckingham
Showcase conference presentations
SlideShare analytics
Showcase your publications
Make yourself easy to find
Your LinkedIn profile tells your professional story and can help
cement new relationships. Make...
Updating your profile
On your profile page you can
turn updates off whilst you are
making edits
When adding new publicatio...
Using social media to remain
in good standing
Middleton and Beckingham 2015
“Your brand isn’t what you say, it is,
it’s what Google says it is…”
It has the power to influence people
to invest (or di...
Senior Lecturer in Information Systems and Educational Developer with a
research interest in the use of social media in ed...
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Put a face to your name
First impressions count. Including a professional photo in your
profile brings your story to life and attracts more attention on
LinkedIn. LinkedIn state that members with profile photos
receive 14x more profile views than those without.

Published in: Education, Social Media
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