Developing a Professional
Online Presence as an
Academic
Sue Beckingham | @suebecks | Sheffield Hallam University
Consider
Think about the information you currently
share externally
• What do you want people to see?
• Who is your audien...
students
colleagues
the press
funding
councils
subject
specialism
acquaintances
businesses
helicopter
parents
Audience
YOU...
Established conduits
Aristotle's Model of
Communication
Speaker Speech Audience Effect
Occasion
The Message is the Medium
Attention is Shifting
Email
• messages
Web
• documents
Social Media
• messages
Nova Spivack
Some findings…
Exploring the potential of weak ties
• strong ties have the same access to the
same people and resources you do
• weak tie...
(Hoffman and Casnocha 2012:06)
However building… weak ties can uniquely serve
as bridges to other worlds and thus can pass...
Knowledge from a
network perspective is
about connecting
experiences,
relationships, and
situations.
Jarche 2013
Social Media can
help to amplify your
online presence
AND to continue this
dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social...
SHURA
Sheffield Hallam University Research Archive
http://shura.shu.ac.uk/
JORUM
http://www.jorum.ac.uk/
Jorum is a Jisc funded Service for UK FE and HE, to collect and share Open
Educational Resou...
Academia.edu
Slideshare
http://www.slideshare.net/suebeckingham
ResearchGate
ResearchGate is a network dedicated to science and research. Connect,
collaborate and discover scientific pub...
LinkedIn
LinkedIn members did over 5.7 billion
professionally-oriented searches on the
platform in 2012 alone.
There were 5.7 billion professionally-oriented searches undertaken by
LinkedIn members on the platform in 2012 alone
The v...
http://www.powerformula.net/linkedin-infographic-portrait-of-a-linkedin-user-2014/
Created with http://inmaps.linkedinlabs.com/
“People need to learn how to connect to new
people on a regular basis. No person has all
the knowledge needed to work comp...
Begin by paying forward
• Sharing articles and videos relevant to
your audience
• Commenting on blogs
• Engaging with twee...
Care needs to be taken
http://www.alexa.com/topsites/global
!
will find
you!
Be mindful of how people search
for information and mange what
they ...
Social Media ranks highly
Search your own name to see what others see
People searches every day
Concerns
Spring Clean your Profiles
• Google yourself and identify what others
see
• Where applicable complete sections, bios,
add ...
Use your online presence to
• develop
relationships
• develop visibility
• develop credibility
LinkedIn
updates
Blog
comments
Blog
posts
Tweets
Slideshare
YouTube
& Vimeo
Newer digital communication
conduits include
'The central
premise of social
capital is that
social networks
have value.'
Putman 2000
Building Social Capital
Impact
Anklam 2007
Digital Bibliometrics
Using social media to measure scholarly impact
Using the Activity Stream to uncover
off-site engagement
Increasingly people engage with, share, and discuss
content on so...
Mention
Create alerts on your name, your brand, your
industry and your competitors and be informed of
any mention on the w...
Developing a Professional Online Presence
as an Academic
Technology continues to revolutionise the communication
landscape...
Developing a professional online presence as an academic
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Developing a professional online presence as an academic

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Technology continues to revolutionise the communication landscape.  Connectivity and collaboration have become the keywords to business success, with social media allowing you to help develop your digital identity.

During this workshop we will review some of the key social media and technology tools that affect how you are viewed online, and provide tips on how to create and manage a professional online presence.

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  • Image source: http://pixabay.com/en/networks-internet-facebook-social-232313/?oq=networking
  • http://www.novaspivack.com/uncategorized/the-message-is-the-medium
  • http://visual.ly/why-all-organisations-should-implement-enterprise-social-media
  • Image source: http://pixabay.com/en/community-map-network-communication-158484/?oq=connections
  • http://www.jarche.com/2013/03/we-need-to-learn-how-to-connect/
  • http://press.linkedin.com/about
  • http://www.jarche.com/
  • http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
  • http://blog.brandyourself.com/brand-yourselfcom/want-to-look-better-in-google-our-data-shows-you-the-best-ways-our-first-infographic/
  • Unearthed Comics by Sara Zimmerman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.http://unearthedcomics.com/terms-of-use/
  • Bowling Alone, Robert Putnamhttp://bowlingalone.com/?page_id=70
  • http://searchengineland.com/the-lost-art-of-social-button-sharing-163867
  • http://www.google.com/analytics/features/social-sharing.html
  • Developing a professional online presence as an academic

    1. 1. Developing a Professional Online Presence as an Academic Sue Beckingham | @suebecks | Sheffield Hallam University
    2. 2. Consider Think about the information you currently share externally • What do you want people to see? • Who is your audience? • How do you get this information to them?
    3. 3. students colleagues the press funding councils subject specialism acquaintances businesses helicopter parents Audience YOU professional bodies special interest groups friends family alumni
    4. 4. Established conduits
    5. 5. Aristotle's Model of Communication Speaker Speech Audience Effect Occasion
    6. 6. The Message is the Medium Attention is Shifting Email • messages Web • documents Social Media • messages Nova Spivack
    7. 7. Some findings…
    8. 8. Exploring the potential of weak ties • strong ties have the same access to the same people and resources you do • weak ties can act as a bridge to other parts of your organisation or others outside
    9. 9. (Hoffman and Casnocha 2012:06) However building… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about.
    10. 10. Knowledge from a network perspective is about connecting experiences, relationships, and situations. Jarche 2013
    11. 11. Social Media can help to amplify your online presence
    12. 12. AND to continue this dialogue face to face CREATORS CURATORS CRITICS CONVERSATIONALISTS COLLABORATORS COMMUNICATORS Social Media EMPOWERS individuals to become digital:
    13. 13. SHURA Sheffield Hallam University Research Archive http://shura.shu.ac.uk/
    14. 14. JORUM http://www.jorum.ac.uk/ Jorum is a Jisc funded Service for UK FE and HE, to collect and share Open Educational Resources (OER), allowing their reuse and repurposing.
    15. 15. Academia.edu
    16. 16. Slideshare http://www.slideshare.net/suebeckingham
    17. 17. ResearchGate ResearchGate is a network dedicated to science and research. Connect, collaborate and discover scientific publications, jobs and conferences. All for free. 'Make your research visible'. http://www.researchgate.net/
    18. 18. LinkedIn LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012 alone.
    19. 19. There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone The value of
    20. 20. http://www.powerformula.net/linkedin-infographic-portrait-of-a-linkedin-user-2014/
    21. 21. Created with http://inmaps.linkedinlabs.com/
    22. 22. “People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government. We are all connected AND dependent on each other.” Harold Jarche Connectedness
    23. 23. Begin by paying forward • Sharing articles and videos relevant to your audience • Commenting on blogs • Engaging with tweets • Answering questions in LinkedIn groups
    24. 24. Care needs to be taken
    25. 25. http://www.alexa.com/topsites/global ! will find you! Be mindful of how people search for information and mange what they will find.
    26. 26. Social Media ranks highly Search your own name to see what others see
    27. 27. People searches every day
    28. 28. Concerns
    29. 29. Spring Clean your Profiles • Google yourself and identify what others see • Where applicable complete sections, bios, add a profile photos • Consider LinkedIn as your professional landing page • Add links to your website or blog • Create a customised url and add to email signatures and business cards
    30. 30. Use your online presence to • develop relationships • develop visibility • develop credibility
    31. 31. LinkedIn updates Blog comments Blog posts Tweets Slideshare YouTube & Vimeo Newer digital communication conduits include
    32. 32. 'The central premise of social capital is that social networks have value.' Putman 2000 Building Social Capital
    33. 33. Impact Anklam 2007
    34. 34. Digital Bibliometrics Using social media to measure scholarly impact
    35. 35. Using the Activity Stream to uncover off-site engagement Increasingly people engage with, share, and discuss content on social networks. Over 80% of interactions with content take place on sites other than the content owner’s website. So, it is likely that most people become aware of and interact with your blog posts, videos, and articles on websites other than your own.
    36. 36. Mention Create alerts on your name, your brand, your industry and your competitors and be informed of any mention on the web and social networks https://en.mention.com/
    37. 37. Developing a Professional Online Presence as an Academic Technology continues to revolutionise the communication landscape. Connectivity and collaboration have become the keywords to business success, with social media allowing you to help develop your digital identity. During this workshop we will review some of the key social media and technology tools that affect how you are viewed online, and provide tips on how to create and manage a professional online presence. Sue Beckingham | @suebecks

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