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Developing a Professional Online Presence as a Graduate


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Raising awareness of the importance of developing a professional online presence is a vital part of a students education and will enhance the skills they will need as graduates.

Published in: Education, Technology, Business

Developing a Professional Online Presence as a Graduate

  1. Using Social Networking to Develop a Professional Online Presence as a Graduate Putting LinkedIn under the spotlightSue BeckinghamSheffield Hallam University
  2. Social use ofSocial Networking Tools
  3. Think about the Digital Identity and Footprints you leave behind
  4. Initial Tips Raise your privacy settings on Facebook Don‟t disclose personal information Be careful what you share + who you share itwith
  5. What do we mean by aprofessional online presence? knowledge and understanding skills and abilities values and personal commitment
  6. Why would you want to use LinkedIn?
  7. The key professional networking tool the corporate office the water cooler the staff canteen the bar
  8. LinkedIn Demographics LinkedIn is in the Top 20 most visitedwebsites in the world Nearly 4.2 billion people searches onLinkedIn
  9. LinkedIn Demographics 150+ million members worldwide  students and recent graduates - fastest growing demographic  34m members in Europe  9m+ members in the UK Company presence  2m+ companies have a page LinkedIn Groups 18 million members
  10. LinkedIn Demographics 7% 26% 18-2433% 25-34 35-54 54+ 34% Members Worldwide
  11. LinkedIn
  12. The Employer Perspective
  13. Take note….an unprofessionalprofile can be more damaging thannot having one at all.
  14. Be mindful of how people search for information ! will find you!
  15. LinkedIn ranks highly!
  16. What happened in Vegas, stays on Facebook!
  17. Job applicantscreening using social networks
  18. What Employers are saying All our applicants are „Googled‟ We use LinkedIn to during the recruit forscreening process internships We actively use the Applicants have people search in been rejected LinkedIn for based on applicants information found online
  19. Questions to considerWho will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to youradvantage?
  20. Developing your professional online profile
  21. KeywordsThink about the key search words employerswould use if they were: looking for people with skills in your field looking for graduates, interns or students forwork placements
  22. Building your profile Whilst developing your profile you can opt to #1 make it private until you are ready to share it Check the privacysettings and options
  23. Building your profile Think about the keywords you would use in a search and include relevant ones within your profile so that people searching for your expertise can find you. #2 Use keywordsInclude in yourheadline, current and pastworkexperiences, summary andspecialities
  24. Buildingyour profile #3 Completeyour profile
  25. Building your profile #4 Include a picture
  26. Building your profile #5 Customize your profile URL Add to your emailsignature, blog, bus iness cards
  27. Building your profile #6 Includevolunteering experience
  28. Building your profile #7Add your skills Consider the keywords employers might use to search for graduates and internships
  29. Building your profile #8 Ask forrecommendations Consider: • Employers • Club and organisation leaders • Parents of friends
  30. Building your profile #9 Build you connections is NOT Quality not Quantity
  31. Building your profile Career networking on #10Be a Gardener is an iterative process Your initial steps will include seeking career advice and information helpful for refining your job search and building a network
  32. A minimalistic approach to Better to take a leaf out of Reidyou r profile might be fine for Hoffman‟s bookMark Zuckerberg but potential employers want to know about you!
  33. Exploring LinkedIn beyond your profile page
  34. Developing new contacts
  35. People search A good way to find the head of any company
  36. People search
  37. Search for Companies
  38. Follow Companies
  39. Groups search Join Groups or create your own
  40. Additional useful LinkedIn tools
  42. Student internships and graduate job opportunities
  43. LinkedIn Cardmunch
  44. To be aware of
  45. The LinkedIn Apply Button Companies can add this to their job page on the company website Applicants are asked to submit a link to their LinkedIn profile
  46. Developing your online brand
  47. Developing your brand
  48. Creative ways to showcase work experience Michael Warshafsky
  50. Jonathan Frost @Frost_J
  51. Think about other Social Networking tools you could also use
  52. Considerations
  53. ConsiderationsStanding out from the crowd
  54. “Social Media gives more people a voice and“Social Media gives more people a voice and provides a powerful provides a powerful tool for tool for value creation and competitive differentiation” value creation and competitive differentiation” Advanced Human Technologies 2010
  55. “Your brand isn‟t what you say, it is, it‟s what Google says it is…” It has the power to influencepeople to invest (or divest) in you. (Joel 2009)
  56. Don‟t underestimate the value of YOUR“Social Media gives more people a voice and provides a powerful Professional Online tool for value creation and competitive differentiation” Presence
  57. Sue Beckingham Educational Developer Sheffield Hallam University@suebecks