Step into Social Media Proactive West London - 3rd July 2012- final

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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Step into Social Media Proactive West London - 3rd July 2012- final

    1. 1. Step intoSocial Media Sue Anstiss, Promot e PR
    2. 2. Our current clients 2
    3. 3. • Quick bit about you...• Your experience of social media?• What you’d like from today?
    4. 4. 1752 1916 1930’s 1970 2012First newspaper Radio TV Computerpublished
    5. 5. The old communication modelwas a monologue.
    6. 6. The average person is exposed to 3000 advertising messages/day
    7. 7. The new communication modelis a dialogue.
    8. 8. Social media... People using tools (like blogs and video) & sites (like Facebook and Flickr) to share contentand have conversations online.
    9. 9. How can Social Media be used?It’s not just marketing…• Generating sales leads• Product development• Customer support• Internal knowledge• Market & customer feedback• Rapid sharing• Executive leadership & visibility• Branding
    10. 10. Over half the NBA’s players (220+) are on Twitter
    11. 11. But how do we get started?
    12. 12. Have a strategy
    13. 13. HOPE IS NOT ASTRATEGY. Photo by Utne.com
    14. 14. Relinquish control
    15. 15. Free analytics to measure success
    16. 16. www.google.com/analytics
    17. 17. Paid for analysisLevel 1 Level 2 Level 3
    18. 18. 6. Givegenerously
    19. 19. o Don’t be afraid to shareo Make your content easy to shareo Think like a contributor & not a marketer
    20. 20. o Don’t try to delete or remove criticismo Listen to your detractorso Admit your shortcomingso Work openly towards an explanation and solution
    21. 21. Some tools to consider
    22. 22. UK STATS 30 million usersOver15+ million daily
    23. 23. Facebook Timeline
    24. 24. o Facebook ads give you the ability to advertise directly to specific demographic groups
    25. 25. o Locationo Ageo Sexo Keywords (appear in your users profile)o Educationo Workplaceo Relationship statuso Relationship interestso Languages
    26. 26. Add the ‘like button’ to yourwebsite and emails
    27. 27. 1. Create a page to promote your brand2. Attract more fans with tools3. Encourage a discussion and participate frequently4. Share and add value for your fans5. Have a clear plan for content
    28. 28. 1. Create a page and fail to maintain it2. Use hard sell approach & talk too much about yourself3. Censor comments4. Spam fans with too frequent messages5. Believe that ‘if you build it they will come’
    29. 29. Over 55 million members In over 200 countries around the worldA new member joins LinkedIn every second
    30. 30. Using video for business 10 great ideas!
    31. 31. 4,000,000,000The number of photos archived on Flickr.com
    32. 32. Nike collects consumergenerated #makeitcount photos submitted via social media
    33. 33. 200,000,000blogs
    34. 34. 73%of active online users have read a blogSource: Universal McCann Comparative Study on Social Media Trends April 2008
    35. 35. tools
    36. 36. Who I follow…
    37. 37. 1. Find and share useful content2. Pose questions and reply to others3. Keep it fun - put a friendly face on your brand4. Use a photo and keep your bio complete & updated5. Know what people are saying about your brand
    38. 38. DON’T…1. Sound like a press release – you’re in a social space2. Spam with constant links to your website3. Post useless information – who cares what you had for lunch4. Worry that you don’t have many followers… it takes time5. Follow thousands of people just to get more followers
    39. 39. And don’t forget...1. Photo posts... ...receive 50% more impressions than any other post type or media type2. Quotes ... ...provide 22% more interactions when compared to all post types3. Questions... ...generate almost twice as many comments as any other post type4. Links... ...are 87% more likely to be shared than any other type of post
    40. 40. Geo-location services
    41. 41. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
    42. 42. HOWEVER, IF YOUR CUSTOMERSERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
    43. 43. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
    44. 44. 1. Plan2. Listen3. Build4. Engage5. Measure6. Give generously
    45. 45. Some reading material...
    46. 46. Sue Anstiss 01628 630363 sue@promotepr.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.comGrateful thanks for help with my slides to: http://bonafidemarketinggenius.com

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