1.
Online Shopping Portals
Presented by,-----
SUDIPTA SARKAR || PGDM – III || Roll No. – DM14C42

2.
 Publicity is any non paid form of advertisement.
 Publicity is the movement of information with the effect of
increasing public awareness of a subject.
 The subjects of publicity include people, goods and services,
organizations and works of art or entertainment.
… PUBLICITY …
.. WORD OF MOUTH PUBLICITY..
 Word-of-mouth marketing (WOMM), also called word of
mouth advertising or publicity.
 An unpaid form of promotion in which satisfied customers tell
other people how much they like a product or service, business.

3.
… HOW COMES WORD
OF MOUTH PUBLICITY …
4P’s Advertising
Public Relation
Direct Marketing
Sales Promotion
Publicity
Word of
Mouth
Publicity

4.
TYPES OF WORD-OF-MOUTH
PUBLICITY
 Word-of-mouth publicity are two types:
Positive word of mouth publicity
Negative word of mouth publicity

5.
… ZONE OF TOLERANCE …
-ve word
of mouth
publicity
+ve word
of mouth
publicity

6.
… ONLINE SHOPING PORTALS …

7.
… ONLINE SHOPING PORTALS …