Twitter Is A Service

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A brief overview of Twitter from a Services Marketing perspective.

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Twitter Is A Service

  1. 1. What? “A short burst of inconsequential information"  Online Service  Social Networking & Micro-blogging  Enables its users to send and read messages
  2. 2. Target  Anyone & Everyone  User base mainly comprises of youth and businesses
  3. 3. Service Concept  Ability to stay in touch with friends and family  Share something interesting  News & latest buzz  For businesses it offers the ability to connect with the consumers
  4. 4. Positioning  Quick and easy way of communicating with friends  Free to use  Anyone can use
  5. 5. HR Management  Small work force  Big emphasis on employee satisfaction  Pick talent from other web companies  High remuneration & Exciting work
  6. 6. Marketing Communication  Viral marketing  Users are encouraged to invite others to join up for the service  Tie-up with festivals and conferences to promote usage  Free publicity by coverage in media  Third-party applications
  7. 7. Customer Satisfaction  Retention rate of 40%  High level of advocacy by frequent users  Frequent outages in the recent times have raised questions about growth
  8. 8. The Good  Free  Simple  Intuitive  Open  @priyankachopra is on Twitter
  9. 9. The Bad  Not profitable, yet  Redundancy  Scale-up  Poor retention rate  @BuyGoogleWealthMaker is also on Twitter
  10. 10. What’s Next?  Expanding user base offers potential to monetize the service  Revenue expected to be $4mn by Q4 2009  Featured ‘tweets’ for businesses

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