Affiliate recruitment strategies

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Affiliate recruitment strategies

  1. 1. Affiliates Types Affiliate Recruitment :Dos and Don’ts Best Practices -: Recruitment Tools/Resources Managing Affiliates Q and A
  2. 2. Offer discounts Vouchers/coupons from all popular stores Utilize email database effectively to drive broad reach Coupon/Voucher Sites Recruitment -: Search engines ( Any Brand name + Coupons ) e.g. Myntra Coupons, Myntra Vouchers, Myntra Voucher Codes
  3. 3. Affiliate Types | Cashback Pass some or all of their commission back to the user Require robust tracking to ensure no sales get missed. Payments to affiliates must be timely Recruitment -: Search engines ( Any Brand name + cashback ) e.g. zovi cashback, Myntra moneyback,
  4. 4. Promote products from different websites along side each other in table format. Affiliate Type | Price Comparison Recruitment – : Keyword + Compare e.g. Compare price for Samsung galaxy
  5. 5.  Generate high volume  Have high conversion rates (PPC affiliates )  Low conversion Rate ( Ramanant Inventory )  Payments must be timely to ensure continued and consistent investment  Robust Ts and Cs can ensure no brand bidding wherever not allowed Media Buyers -: • PPC Affiliates • Facebook Affiliates • Ramanant / Raw Inventory
  6. 6. Extensive reach and large databases | Can target specific customers very effectively | Generate high volume, with strong consumer offers | Can require an increased CPA to use segmented data | Require html creative to be provided Affiliate Type – Email
  7. 7. Affiliate Type Content • Deal Websites • Blogs • Data Feed affiliates
  8. 8. Some more Examples of Content Website Wordpress Blog Data feed Affiliate
  9. 9. Do • Recruit relevant affiliates (e.g. coupon , deal, price comparison, category specific blogs)/ campaign specific • Take time to Review Affiliate site • Initiate contact via email / phone • Have a defined follow up schedule Don’t Limit your recruiting to only one type of affiliate or keyword . Don’t compile a list first. Don’t sell
  10. 10. Best Practices and Resources
  11. 11. Search Engines Fish where the fish are.
  12. 12. Google Keyword Tool Give you idea of importance of keyword term/phrase and help you in finding other important Keywords. You can do search for both keywords and key phrases. Advanced Options • Countries • Languages • Broad match • Exact Match To Find fishes , use following tools
  13. 13. Search Similar Sites http://www.similarsites.com/
  14. 14. http://www.soovle.com/Use Soovle to get all related Keywords
  15. 15. • LinkedIn is one of the easiest affiliate recruitment tools in social media. Use • LinkedIn Groups, Facebook groups etc. • Follow Affiliate marketing Blogs, forums. Social Media – Use LinkedIn, Twitter and Facebook
  16. 16. Affiliate Forums and Affiliate directories. • http://www.sitepoint.com/forums/ • http://forums.digitalpoint.com • http://www.warriorforum.com/forum/ • http://forum.abestweb.com • http://www.ewealth.com/ • http://www.associateprograms.com/discus/ • http://www.revenuesource.com • http://www.wickedfire.com • http://www.earnersforum.com • http://affiliate-marketing-forums.5staraffiliateprograms.com Blogs • Amnavigator • Zacjohnson.com • IDR, Next big what,medianama, iamwire
  17. 17. Mistakes to Avoid 1. email length ( no one like big emails be precise 150-200 words will do) 2. Lack of Personalization ( use affiliate name and url in your email ) 3. Give them something exciting initially ( e.g. a startup Bonus, special commission structure ) 4. Don't miss on your USP's for e.g. for OMG India we have following • Discover Top Campaigns In Every Vertical • 100% transparency • Save time with a speedy and easy to use interface • Track conversions and get detailed reports • Best Payouts in market for most programs • Most robust tracking Technology • Dedicated Account Management • Regular updates on best offers, deals and coupons. 5. In case affiliate don't respond ,Try, Try and try again. (at least 2 times )
  18. 18. Educating Affiliates • What their Competition is doing • Best converting offers • Where to Focus • New Ideas • What's new in Market
  19. 19. 95 – 5 Rule ( like the famous 80-20 rule of life ) 95% of your sales will come from 5% of your Affiliates. ( as per OMG India stats ) Moral of the story -: Try to focus on Big Boys also Known as Super Affiliates.
  20. 20. How to Identify Super Affiliates Whenever you recruit a new affiliate ask him for • Traffic stats ( Avg monthly page views, UV etc ) • Sources of Traffic Some Characteristics • Affiliate marketing is their Fulltime Business • They are Professional companies • Check Alexa for Traffic • They rank good on search engines • They spend money on media buying ( Facebook, PPC ) • Their websites / newsletter / applications usually have good professional UI • They do Brand Bidding ( wherever allowed or sometimes wherever not allowed  ) • They are already working with Multiple networks
  21. 21. • Keep them Happy with your services. • Give super affiliates a quick start – e.g. Apply and approve all programs for them. • Keep them updated with all offers, TnC (no communication gap ) • Provide transparency • Built good business Relations • Timely Payments • Ask Merchants for special Bonuses or Inhouse Bonus • Try them to start as many programs as you can ( especially coupon, cashback and pricecomparison ) Managing Super affiliates
  22. 22. Motivate Affiliate to make things happen • Pay them well. Money motivates • Pay them on Time. • Bonuses, Prizes, Contests - Motivates Affiliates • Focus on Mutual Benefits • Technology is Key ( be one step ahead e.g. updated feeds, banners, deep linking tool etc.) • Timely Communications
  23. 23. • Deal with disputes in a timely manner and be fair • Keep them updated on new offers and new ideas • Give suggestions ( Only if you can ) • Have a Bonus Program • Be transparent • Provide superior free resources as affiliate promo tools e.g.. API’s, Research reports , video training etc. • Appreciate their work • Imbibe best practices • Don't ignore the smaller ones
  24. 24. For any questions feel free to get back to me • Email : 24.sudhanshu@gmail.com • Skype : sudhanshukapoor

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