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Internet & Social Media Strategies for 2010 www.aniseo.com/cop15/

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in the next 30 mins… <ul><li>Basic Online Marketing Concepts. </li></ul><ul><ul><li>Jargons. </li></ul></ul><ul><li>How to get started. </li></ul>

3.
Marketing & Internet <ul><li>Traditional Marketing </li></ul><ul><ul><li>Sell what you produce </li></ul></ul><ul><ul><li>One to One </li></ul></ul><ul><ul><li>Same Message to ALL </li></ul></ul>

4.
Online Marketing <ul><li>Web 1.0 </li></ul><ul><ul><li>Static websites </li></ul></ul><ul><ul><ul><li>Brochure on the Internet </li></ul></ul></ul><ul><ul><ul><li>One to Many </li></ul></ul></ul><ul><ul><ul><li>Still Traditional Marketing in the form of </li></ul></ul></ul><ul><ul><ul><ul><li>Sell what you produce </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Same Message to ALL </li></ul></ul></ul></ul>

5.
Online Marketing <ul><li>Web 2.0 </li></ul><ul><ul><li>Publishing Revolution </li></ul></ul><ul><ul><ul><li>Don’t need to know the technology to publish </li></ul></ul></ul><ul><ul><li>Digital Assets (websites, blogs, photos, Videos) </li></ul></ul><ul><ul><li>Dynamic websites </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul>

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Online Marketing <ul><li>Web 2.0 (cont…) </li></ul><ul><ul><li>Communication: Many to Many </li></ul></ul><ul><ul><li>Many Publishers </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Ongoing Dialogue </li></ul></ul>

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Web Today <ul><li>Real Time </li></ul><ul><li>Social </li></ul><ul><li>Conversation </li></ul><ul><li>Personal </li></ul><ul><li>Participation </li></ul><ul><li>About Making Friends </li></ul>

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Web is Social

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Social Media <ul><li>People are: </li></ul><ul><ul><li>Publishing </li></ul></ul><ul><ul><ul><li>Digital Assets (Content, Images , Video, Audio) </li></ul></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Following </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Participating </li></ul></ul><ul><ul><li>Voting </li></ul></ul><ul><ul><li>Collaborating </li></ul></ul><ul><ul><li>CONVERSATIONS </li></ul></ul>

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Source: http://theconversationprism.com/click/

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How do we do this?

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How to … <ul><li>Idea / Business </li></ul><ul><li>Set Goals </li></ul><ul><li>Identify your Digital Assets </li></ul><ul><li>One-way Channels </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><li>Start the Conversation </li></ul><ul><li>Measure </li></ul>

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Idea / Business <ul><li>What are you trying to promote.? </li></ul><ul><li>Value Proposition? </li></ul>

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How to … <ul><li>Idea / Business </li></ul><ul><li>Set Goals </li></ul><ul><li>Identify your Digital Assets </li></ul><ul><li>One-way Channels </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><li>Start the Conversation </li></ul><ul><li>Measure </li></ul>

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Set Goals <ul><li>Measurable </li></ul><ul><li>Link them with $$ </li></ul>

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How to … <ul><li>Idea / Business </li></ul><ul><li>Set Goals </li></ul><ul><li>Identify your Digital Assets </li></ul><ul><li>One-way Channels </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><li>Start the Conversation </li></ul><ul><li>Measure </li></ul>

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Digital Assets <ul><li>Base Camp – Website </li></ul><ul><ul><li>WordPress as CMS </li></ul></ul><ul><li>Understand the digital assets: </li></ul><ul><ul><li>Domain Name </li></ul></ul><ul><ul><li>Website, Content </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Images, Video, Audio </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><ul><li>IMs </li></ul></ul><ul><ul><li>Logins at various social networks </li></ul></ul>

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How to … <ul><li>Idea / Business </li></ul><ul><li>Set Goals </li></ul><ul><li>Identify your Digital Assets </li></ul><ul><li>One-way Channels </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><li>Start the Conversation </li></ul><ul><li>Measure </li></ul>

19.
Search Engines <ul><li>Keyword Research </li></ul><ul><li>Quality Content </li></ul><ul><li>Links </li></ul>

20.
Email Marketing <ul><li>Avoid Spam Filters. </li></ul><ul><li>Thumb Rule: Don’t Spam </li></ul><ul><li>Use a software to manage the newsletters, subscription lists </li></ul><ul><li>HTML format – Text to code ratio </li></ul><ul><li>Unsubscribe option. </li></ul>

21.
How to … <ul><li>Idea / Business </li></ul><ul><li>Set Goals </li></ul><ul><li>Identify your Digital Assets </li></ul><ul><li>One-way Channels </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><li>Start the Conversation </li></ul><ul><li>Measure </li></ul>

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Conversation Source: http://beth.typepad.com/beths_blog/2009/01/creating-your-organizations-social-media-strategy-map.html

23.
Source: http://theconversationprism.com/click/

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How to … <ul><li>Idea / Business </li></ul><ul><li>Set Goals </li></ul><ul><li>Identify your Digital Assets </li></ul><ul><li>One-way Channels </li></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><li>Start the Conversation </li></ul><ul><li>Measure </li></ul>

25.
Measure <ul><li>Google Analytics </li></ul><ul><li>Other Metrics. </li></ul>

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Wrap-up

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The Secret for Success! <ul><li>Remember you are not marketing </li></ul><ul><li>Initiate / Participate / Lead the Conversations </li></ul><ul><li>Relationships are Real! </li></ul><ul><li>Make Friends. </li></ul><ul><li>Enjoy your Social Media Journey </li></ul><ul><li>Remember this is a process … not an event! </li></ul>

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Thank you! www.aniseo.com/cop15/