A Photographer’s Tryst with Social Media <br />
      I am not a social media expert<br />
Photograph shot by Mr. AshishVerma  http://ashish-verma.com/<br />My Story- Sept 2008- Sept 2010<br />
Milestones<br /><ul><li>Published Better Photography 3 times.
Finalist- Penguin Books “Flamingoes of Bombay Photo Contest”
Runner up- Delhi Photographers Annual Photo Contest
Top 10 – Street Photography, Better Photography Photographer of the Year 2009
Exhibited at Indipix Gallery, Delhi August 2009
CNN-IBN Virtually Yours, World Photography Day TV9
Free Lifetime Scholarship from MunishKhanna Academy , Delhi
Quoted Times of India, DNA, Time Out on Photography.
Mumbai Weekend Shoot- One of the founding members, Ex-Admin of such a group.</li></ul>2 years in Photography<br />
What’s your story?<br />
Step out of the crowd<br /><ul><li>Create a niche
Develop your story
Identify target market
Create Goals
Personal Branding-Key to build TRUST
Share valuable content- become Influential</li></ul>BE REAL<br />
Tools I use<br /><ul><li>Blog
Flickr
Twitter
Facebook
Website</li></li></ul><li>Blogging<br />A shared online Journal<br />Core of your social media experience.<br />One interf...
Why blog?<br />Create your personal space-customised to project who you are.<br />Express, establish, promote.<br />Show p...
<ul><li>Preferably get your own website or Wordpress, Blogger, Posterous, Tumblr are very good too.
Post regularly
Write more on generic topics, add your touch( eg. Nature Photography etc)
Encourage discussions- ask questions, create polls, invite people (guest bloggers)
Share your experiences, behind the scenes, tips
Integrate your other web presences
Use Analystics
Use Content sharing sites– Digg, Stumble Upon, Reddit</li></ul>Tips:<br />
Photo sharing, storage, social networking image organisation<br />Professionals , Amateurs, Art Dealers, Magazines Editors...
<ul><li>Go Pro ( HD Video & analytics )
Update regularly
Use unique/specific tags, descriptions. Eg. Red flower, black and white portrait, Indian farmer etc.
Build a community:
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Social mediaforphotographers

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My presentation on social media for photographers. The event was organised by the social media club, mumbai at mithibai college on 25th sept 2010.

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Social mediaforphotographers

  1. 1. A Photographer’s Tryst with Social Media <br />
  2. 2. I am not a social media expert<br />
  3. 3. Photograph shot by Mr. AshishVerma http://ashish-verma.com/<br />My Story- Sept 2008- Sept 2010<br />
  4. 4. Milestones<br /><ul><li>Published Better Photography 3 times.
  5. 5. Finalist- Penguin Books “Flamingoes of Bombay Photo Contest”
  6. 6. Runner up- Delhi Photographers Annual Photo Contest
  7. 7. Top 10 – Street Photography, Better Photography Photographer of the Year 2009
  8. 8. Exhibited at Indipix Gallery, Delhi August 2009
  9. 9. CNN-IBN Virtually Yours, World Photography Day TV9
  10. 10. Free Lifetime Scholarship from MunishKhanna Academy , Delhi
  11. 11. Quoted Times of India, DNA, Time Out on Photography.
  12. 12. Mumbai Weekend Shoot- One of the founding members, Ex-Admin of such a group.</li></ul>2 years in Photography<br />
  13. 13. What’s your story?<br />
  14. 14. Step out of the crowd<br /><ul><li>Create a niche
  15. 15. Develop your story
  16. 16. Identify target market
  17. 17. Create Goals
  18. 18. Personal Branding-Key to build TRUST
  19. 19. Share valuable content- become Influential</li></ul>BE REAL<br />
  20. 20. Tools I use<br /><ul><li>Blog
  21. 21. Flickr
  22. 22. Twitter
  23. 23. Facebook
  24. 24. Website</li></li></ul><li>Blogging<br />A shared online Journal<br />Core of your social media experience.<br />One interface to- post updates, share your expert tips, integrate with other social networking sites, images, link aggregator<br />Flexible, versatile<br />
  25. 25. Why blog?<br />Create your personal space-customised to project who you are.<br />Express, establish, promote.<br />Show personality, draw clients<br />Start conversation –Any topic<br />Improve SEO- Search Engines love blogs (content and tagwords)<br />
  26. 26. <ul><li>Preferably get your own website or Wordpress, Blogger, Posterous, Tumblr are very good too.
  27. 27. Post regularly
  28. 28. Write more on generic topics, add your touch( eg. Nature Photography etc)
  29. 29. Encourage discussions- ask questions, create polls, invite people (guest bloggers)
  30. 30. Share your experiences, behind the scenes, tips
  31. 31. Integrate your other web presences
  32. 32. Use Analystics
  33. 33. Use Content sharing sites– Digg, Stumble Upon, Reddit</li></ul>Tips:<br />
  34. 34. Photo sharing, storage, social networking image organisation<br />Professionals , Amateurs, Art Dealers, Magazines Editors, Stock Agencies, Publishers, Journalists<br />Share images, Organise them in Sets, Collections<br />Access to great photographs from all over the world.<br />Input Metadata (tags, titles etc) to improve SEO<br />Network with like minded people<br />
  35. 35. <ul><li>Go Pro ( HD Video & analytics )
  36. 36. Update regularly
  37. 37. Use unique/specific tags, descriptions. Eg. Red flower, black and white portrait, Indian farmer etc.
  38. 38. Build a community:
  39. 39. Add contacts
  40. 40. Join groups ( participate)
  41. 41. Leave comments
  42. 42. Share good work of others
  43. 43. Indicate the usage rights of the images to combat piracy</li></ul>Tips:<br />
  44. 44. Benefits:<br />Learn from your peers.<br />Get noticed<br />Build your community and evangelists – testimonials (give and take), feedbacks, discussion forums.<br />Excellent SEO with Google images.<br />Flickr integrates with many other sites- Wordpress, Blogger, Twitter.<br />Flickr API – Adobe Lightroom, Slideshow Pro, iphoto09, Aperture ( Direct Upload to Flickr)<br />Sell ( eg.Getty-Flickr partnership)<br />Analyse Results with Flickr Stats<br />
  45. 45. Analytics<br />
  46. 46.
  47. 47.
  48. 48. Social networking and micro blogging tool<br />Brevity is the rule- 140 characters<br />Media stream- share information with people with similar interest<br />2 way communication- comment, discuss, debate on other’s content too.<br />
  49. 49. <ul><li>Think, then tweet
  50. 50. Concentrate on content first.
  51. 51. Promote others.
  52. 52. Ask questions, start conversations, say Thank You
  53. 53. Network with followers ( even if you are not following them)
  54. 54. Meet offline- Must, Must, Must.
  55. 55. Be Personal and Real </li></ul>( We all have a bad hair day, tweet about it sometimes :D)<br />Tips:<br />
  56. 56. Benefit<br /><ul><li>Ability to stay informed in your interest area.
  57. 57. Communicate- broadcast, comment, contribute, debate.
  58. 58. Share your/others - links, pictures with your target audience
  59. 59. Build reputation & expertise (eg. @photojack)
  60. 60. Lists: Organise people as per criteria
  61. 61. Hashtag ( #lehchale #ajmertwip #togs #photography etc)
  62. 62. No hierarchy – say Hi to @SrBachchan, he replies ;)
  63. 63. Mobility- Phones
  64. 64. Collaborate/Network with target audience – Students, Agencies, Magazine etc</li></li></ul><li>What to tweet about?<br /><ul><li>Photo of the day/ recent uploads
  65. 65. Photo hashtag ( eg #Kasbyshow )
  66. 66. Announce deals – own work, other websites, events, contests.
  67. 67. Other photographers who inspire
  68. 68. Resources- Photography, Photoshop tutorials , tips etc
  69. 69. Events from life- Photoshoot details, behind the scenes ( video/pic/text)</li></li></ul><li>Followers, Following, Lists<br />My Lists<br />
  70. 70. Most widely used social networking sites<br />Can be used for personal as well as for professional reasons.<br />Very popular among professional photographers, amateurs, photo agencies etc<br />
  71. 71. Build reputation & establish your business/brand presence<br />Grow your network of evangelists- people who talk about your work.<br />Drive traffic to your website<br />Establish relationships with clients.<br />Draw more clients- eg wedding photography<br />Use targeted advertisement.<br />Establish your personality – be real<br />Tips:<br />
  72. 72. Benefits<br /><ul><li>Grow your network-Share your work, life, knowledge.
  73. 73. Business Pages- Create one to show your work
  74. 74. Connect with your audience- Contacts, Groups
  75. 75. Integration with other social media sites with apps
  76. 76. Flexibility of different type of FB apps – wordpress, selective twitter, dailyphoto etc
  77. 77. Facebook analytics ( Facebook Page)
  78. 78. Newsfeed – lists recent uploads/activities of your network + friends network and your Wall.
  79. 79. Advertisements- extreme targeted ads
  80. 80. Create events
  81. 81. Go Viral- Tag people, extend your reach.
  82. 82. Not a photosharing site but more for networking for learning & business.</li></li></ul><li>What I do on my Facebook Page<br />Post photos<br />Interesting links-tutorials, photographs/Photographers I like<br />Quotes on photography<br />Promotions/Contests/Deals/Events<br />Interact with people who like my work<br />Notes<br />Cross posts to Twitter<br />
  83. 83. Facebook Page Analytics<br />
  84. 84. Facebook Page Insights<br />
  85. 85. Deepdana (Case study)<br />Art for a Cause- Target to collect 30 thousand rupees.<br />April-May 1 month window/discounted rates<br />15 images, 1500 each for The Good Samaritan Mission Orphanage<br />Sold 50 images, 1 edition sold out. Collected 50 thousand rupees.<br />Advertised on Twitter, Facebook-Groups, Fbpage, Emailers, Better Photography<br />Great response/feedback, encouragement from the professional photography world.<br />
  86. 86.
  87. 87. Website Stats<br />
  88. 88.
  89. 89. Deepa Netto<br />Freelance photographer, very professional.<br />First regulars of Mumbai Weekend Shoot.<br />Specialty: Weddings, Family Portraits<br />Deepanetto.com/ Facebook page<br />Growing clientage- word of mouth, referral, network <br /> Amateur  Hobbyist  Semi Professional<br />
  90. 90. Facebook Page<br />Blogs- Website<br />DNA- 25th Sept 2010<br />
  91. 91. Chase Jarvis<br />Popular,Lifestyle, Sports Photographer <br />Started sharing content Youtube 2005<br />Constantly tries to bring out new, different content- Video Tutorials are a major hit.<br />Live broadcasted a commercial shoot for Sandisk on Twitter. Helped Sandisk reach out to its target market.<br />Created iPhone apps “ Best Camera.<br />Published a book of iphone images “ The Best Camera is the One That’s with You”<br />
  92. 92. Dynamic Colors –Reflecting his personality<br />Simple, minimalistic <br />
  93. 93. Takeaway<br />Be transparent ,be Real. <br />Do not just push content- converse, discuss.<br />Share first.<br />Experiment. Be eager to learn, explore<br />Be Patient and invest time for Return On Influence<br />Decide your goals- What do you want the world to know?<br />Stay focused. Its Ok not to be on every site<br />Accept Criticism with a smile<br />Say Thank You, Always.<br />
  94. 94. You are nothing without your content…<br />Create great pictures!<br />
  95. 95. Thank You <br />Twitter: @suddentwilight<br />Email: camelot999@gmail.com/paromita.areng@hotmail.com<br />Website: paromitadebareng.com<br />Facebook: Paromita Deb Areng Photography<br />

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