Energy drink VOLT 1000

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Energy drink VOLT 1000

  1. 1. Feeling Tired ??? Need Instant Spark !!!!
  2. 2. So No more waiting !!! Introducing an Energy Drink which Gives you Instant Energy!!!
  3. 3. V O L T 1000
  4. 4. Ingredients Volt 1000 contains Coffin 77 mg (8 fl oz or 240 mL), 110 calories, 27g Sugar, 28g Carbohydrates, 1g Protein, Vitamins B3= 100%, B5= 50%, B6= 250%, B12= 80%, Vitamins C =60%, Vitamins D = 40%, organic apple, black grapes, orange and Lemon water base for taste and strawberry seeds for taste, available in 250 ml bottle !!!!
  5. 5. “Yes, It Is VOLT 1000” Creative Brief Of VOLT 1000
  6. 6. Background / Overview •“Volt 1000” is a refreshing new drink. It gives you the extra energy lift required to finish your work on time , be it tiredness during extreme sports, lethargy during studies, frustration during work or otherwise . Our focus is to have a niche around “energy enhancing beverages” With its “mood enhancing powers,” Volt 1000 is a “youthful drink” that speaks solely to the youth…….. •
  7. 7. Role of communication To become popular among youngsters as a quick fix solution for relaxing or calming themselves down.
  8. 8. Target audience College and B- schools students who need instant energy after having hectic lecture and Middle-aged men and women reaching the “midlife crisis” ……
  9. 9. Key Perceptions VOLT 1000 increases performance, increases concentration and reaction speed, improves vigilance, stimulates motivation, and makes you feel more energetic and thus improves your overall well-being.
  10. 10. Competition • Gatorade (PepsiCo) • Amul Stamina (GCMMF) • Powerade (CocaCola) • Glucon D Isotonik (Heinz) • Lucozade (GSK) • Red Bull (GmbH)
  11. 11. Consumer Insight Gives you the extra energy lift required to finish your work on time , be it tiredness during extreme sports, lethargy during studies, frustration during work or otherwise
  12. 12. Single Minded Proposition Feeling Tired !!! Just Waite Unleash the spark in you……. Have volt 1000!!!!
  13. 13. So, You Take it !!! You Drink it !!! “Ek Baar peeker to dekho !!!”

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