Why Your Organic Reach on Facebook is Declining

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This is based on a blog post from ShortStack.com. I am not affiliated with ShortStack in any way but I thought this content would be interesting to share. Learn the 2 reasons Facebook organic reach is likely declining and find out how you can make the most of it.

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Why Your Organic Reach on Facebook is Declining

  1. 1. Why Organic Reach! on Facebook is Declining STRAIGHT FROM THE HORSE’S MOUTH http://www.flickr.com/photos/oxherder/4600784532/
  2. 2. This presentation is based! on a blog post at shortstack.com if you’d rather, read the post here: shortstack.com/blog
  3. 3. What Happened to My Organic Reach on Facebook? *&^$)&!! http://www.flickr.com/photos/shelley_dave/2696663858/
  4. 4. you’ve probably noticed it’s declined…
  5. 5. Understatement of the year… http://www.flickr.com/photos/chuddlesworth/7059061549/
  6. 6. 2 Possible Explanations
  7. 7. TOO MUCH CONTENT 1
  8. 8. NEWSFEED! PERSONALIZATION 2
  9. 9. The total number of Pages liked by a typical Facebook user grew more than 50 percent last year! http://www.flickr.com/photos/laffy4k/3527047662/
  10. 10. MORE CONTENT IN THE NEWSFEED
  11. 11. MORE CONTENT IN THE NEWSFEED =MORE! COMPETITION
  12. 12. “News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.” !! Brian Boland VP Ads Product Marketing, Facebook https://www.facebook.com/business/news/Organic-Reach-on-Facebookhttp://www.flickr.com/photos/29225114@N08/14016692823/
  13. 13. …in theory, users will see the “most valuable” content every time they login. http://www.flickr.com/photos/29225114@N08/14016692823/
  14. 14. That’s why the QUALITY of fans is more important than QUANTITY. http://www.flickr.com/photos/thomashawk/155918164/
  15. 15. You want QUALITY fans interested in what you have to offer. http://www.flickr.com/photos/thomashawk/155918164/
  16. 16. http://www.flickr.com/photos/liao/3766916529/ Instead of worrying about size, ! think about engagement.
  17. 17. http://www.flickr.com/photos/mukumbura/4043364183/ What can you learn about your audience?
  18. 18. You can use insights about your fans — like where they live, and their likes and interests — to inform decisions about reaching your current and prospective customers… “https://www.facebook.com/business/news/Organic-Reach-on-Facebook Brian Boland VP Ads Product Marketing, Facebook
  19. 19. So what should you do?
  20. 20. focus on creating SUPER FANShttp://www.flickr.com/photos/thelotuscarroll/13562331434/
  21. 21. reward your brand advocates http://www.flickr.com/photos/prawnpie/99129525/
  22. 22. because they are the fans that will greatly impact your overall SUCCESS. http://www.flickr.com/photos/prawnpie/99129525/
  23. 23. know which metrics are important http://www.flickr.com/photos/jalevega/8733967750/
  24. 24. know which metrics are important People Engaged.Total Reach. Referral Sites. http://www.flickr.com/photos/jalevega/8733967750/
  25. 25. use that data to create content! your audience cares about… http://www.flickr.com/photos/lng0004/6894715096
  26. 26. FREE EBOOK DOWNLOAD NOW Why Every Business Needs! to Stop Obsessing over Facebook Likes Click Here to Download Now →

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