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Marketing Yourself as a
Professional
Brian Elswick
Confidential and proprietary. Not for distribution except to authorized persons.
3
What comprises a
personal brand?
1. App...
Confidential and proprietary. Not for distribution except to authorized persons.
4
1. Appropriate Online Presence
• The mo...
Confidential and proprietary. Not for distribution except to
authorized persons.
5
An example of an
appropriate online
pre...
Confidential and proprietary. Not for distribution except to
authorized persons.
6
2. A Professional Photo
Represents:
• W...
Confidential and proprietary. Not for distribution except to
authorized persons.
7
2. A Professional Photo
Confidential and proprietary. Not for distribution except to authorized persons.
8
Deciding which
photo to use
Confidential and proprietary. Not for distribution except to authorized persons.
9
DSC_4318
Confidential and proprietary. Not for distribution except to authorized persons.
10
3. Elevator Pitch
What you want someon...
Confidential and proprietary. Not for distribution except to
authorized persons.
11
An example of an
elevator pitch
Confidential and proprietary. Not for distribution except to authorized persons.
12
4. Strengths & Weaknesses
Confidential and proprietary. Not for distribution except to
authorized persons.
13
How to display your
strengths & weakne...
Confidential and proprietary. Not for distribution except to
authorized persons.
14
How to display your
strengths & weakne...
Confidential and proprietary. Not for distribution except to
authorized persons.
15
5. Networking
• Who you’ve connected w...
Confidential and proprietary. Not for distribution except to
authorized persons.
16
Show off your
connections
Confidential and proprietary. Not for distribution except to
authorized persons.
17
6. Punctuality, Preparedness, & Purpos...
Confidential and proprietary. Not for distribution except to
authorized persons.
18
6. Punctuality, Preparedness, & Purpos...
Confidential and proprietary. Not for distribution except to authorized persons.
19
What’s the connection?
• Your online b...
Confidential and proprietary. Not for distribution except to
authorized persons.
20
Sam
Snider
Donna
Cinnella
Tiffany
Tors...
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Marketing Yourself Deck - Wide

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Marketing Yourself Deck - Wide

  1. 1. Marketing Yourself as a Professional Brian Elswick
  2. 2. Confidential and proprietary. Not for distribution except to authorized persons. 3 What comprises a personal brand? 1. Appropriate Online Presence 2. A professional photo 3. Elevator pitch 4. Your strengths & weaknesses 5. Who you connect with and engage with 6. Punctuality, preparedness, purposefulness
  3. 3. Confidential and proprietary. Not for distribution except to authorized persons. 4 1. Appropriate Online Presence • The most important (besides in person) presence you can have • 80% of people will search you when they hear your name in a professional setting
  4. 4. Confidential and proprietary. Not for distribution except to authorized persons. 5 An example of an appropriate online presence
  5. 5. Confidential and proprietary. Not for distribution except to authorized persons. 6 2. A Professional Photo Represents: • Who you are • Your confidence level • How well mannered you are • How much effort you put into things
  6. 6. Confidential and proprietary. Not for distribution except to authorized persons. 7 2. A Professional Photo
  7. 7. Confidential and proprietary. Not for distribution except to authorized persons. 8 Deciding which photo to use
  8. 8. Confidential and proprietary. Not for distribution except to authorized persons. 9 DSC_4318
  9. 9. Confidential and proprietary. Not for distribution except to authorized persons. 10 3. Elevator Pitch What you want someone to know about you within the first 30-60 seconds of knowing you “What makes you you”
  10. 10. Confidential and proprietary. Not for distribution except to authorized persons. 11 An example of an elevator pitch
  11. 11. Confidential and proprietary. Not for distribution except to authorized persons. 12 4. Strengths & Weaknesses
  12. 12. Confidential and proprietary. Not for distribution except to authorized persons. 13 How to display your strengths & weaknesses
  13. 13. Confidential and proprietary. Not for distribution except to authorized persons. 14 How to display your strengths & weaknesses
  14. 14. Confidential and proprietary. Not for distribution except to authorized persons. 15 5. Networking • Who you’ve connected with on a professional level • Important connections you’ve made • Online connections are as important as real life connections
  15. 15. Confidential and proprietary. Not for distribution except to authorized persons. 16 Show off your connections
  16. 16. Confidential and proprietary. Not for distribution except to authorized persons. 17 6. Punctuality, Preparedness, & Purposefulness Be On Time Be Prepared Spell-Check Be Confident Act with a purpose
  17. 17. Confidential and proprietary. Not for distribution except to authorized persons. 18 6. Punctuality, Preparedness, & Purposefulness
  18. 18. Confidential and proprietary. Not for distribution except to authorized persons. 19 What’s the connection? • Your online brand should compliment your personal brand • All of these things make up your personal brand: • Being present • Appearing professional • Sharing what makes you you • What you’re an expert in • Your connections • Purposefulness
  19. 19. Confidential and proprietary. Not for distribution except to authorized persons. 20 Sam Snider Donna Cinnella Tiffany Torson Christy Salgado Valerie Bennett Panel of Professionals

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