Bus 599 week 5 assignment corporate culture leadership actions for strategy implementation southwest airlines
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This archive file includes BUS 599 Week 5 Assignment
Corporate Culture Leadership Actions for Strategy
Implementation Southwest Airlines
General Questions - General Academic Questions
Conduct an analysis of Southwest Airlines (Case 23/c-401)
and prepare a 3-4 page report addressing the following:
• Discuss the corporate culture at Southwest Airlines and
how it leverages its culture to achieve a competitive
• Evaluate the company’s financial performance by
calculating and interpreting the profitability ratios. (operating
profit margin, net profit margin, return on total assets, return
on stockholders equity)
• Describe the characteristics of company’s culture and how
you think it affects company performance.
• Given the strategic decisions in the case, recommend
actions that management should take to sustain/strengthen
the culture (or implement a change), based on the situation
• Given the strategic decisions in the case, identify three
leadership actions that the company would need to be
consider to implement the decisions. Explain why these are
critical to implementing the strategic decision.
The assignment will be graded using the following rubric:
Formulate, implement, and evaluate strategies for exerting
the internal leadership needed to drive the implementation
of strategic initiatives and improve operating excellence.
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