Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
FEBRUARY 10, 2014
FO STERING D IG ITA L
CR AFTSMA NS HIP
June 20, 2014
BEFORE WE GET STARTED…
THIS GUY…
THIS GUY…
RYAN HARASYN
I AM NOT THIS GUY!
RYAN HARASYN
INSTEAD YOU GET THIS GUY…
HI!
INSTEAD YOU GET THIS GUY…
HOPE THAT’S OK!
WE LOV E BU ILD ING
DIGITAL PRODUCTS
FO STERING D IG ITA L
CR AFTSMA NS HIP
“THERE IS ROOM FOR BEAUTY
IN THE FUNCTIONAL”
Melissa Scott
APOLOGIES TO:
DIETER, PAULA, ROB,
CHARLES, JON, RAE,
PAUL, LINDON, INGE &
MASSIMO
!
FOR MY HAPHAZARD
PRESENTATION OF THEIR...
APOLOGIES TO:
BILL, STEVE, SANDY, MATZ,
LINUS & GUIDO
!
FOR NOT BEING ABLE TO
FIND PICTURES AS
ATTRACTIVE AS THE ONES
FOR ...
WHAT’S NEW IS OLD
THE VALUES THAT
DRIVE OUR VISION
OF QUALITY
PURPOSEFUL & FOCUSED
INSIGHTFUL
VALIDATED
ITERATIVE
APPROPRIATE
UNDERSTANDABLE
BALANCED
PRINCIPLED
PRINCIPLES OF…
FORWARD LOOKING
A FRAMEWORK
OBSERVE DIVERGE
DECIDE VALIDATE
Go deep. Look at what you have done.
Create clear goals. Identify and
prioritize users. Make Hypothesis. Look
at competito...
Look at design patterns. Create and
prioritize user flows. Sketch. A lot. Then
some more. Discuss, debate. Decide
DIVERGE
Turn ideas into storyboards. Review
your goals and user flows. Prioritize
functionality and decide on a concept.
DECIDE
Sketch, code, prototype. Recruit users
and test. Collect feedback. Prioritize
and repeat.
VALIDATE
GO MAKE AMAZING THINGS!
THANK YOU
ZACHARY SMITH
ZACH@SUBSTANTIAL.COM
@ZAX_MYTH / @SUBSTANTIAL
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Fostering Digital Craftsmanship
Upcoming SlideShare
Loading in …5
×

Fostering Digital Craftsmanship

3,068 views

Published on

We know intuitively whether something “sucks” or not, but how can we really define what a quality product is in the digital realm? Whether it’s writing code that’s maintainable, modular, and reusable, or designing for both high usability and delight, as product builders we now have to concern ourselves with areas beyond our particular discipline. How can we stretch ourselves—and our teams—to bring the same level of polish as our heroes in the physical product realm? How can you instill this mindset throughout your organization? How do you balance creativity and innovation with reality and pragmatism? In this talk Zachary Smith, Director of Technology and Innovation, will discuss how we can define what quality is and introduce a cross-disciplinary framework that can guide you and your teams to excellence in your work.

Published in: Design
  • Be the first to comment

  • Be the first to like this

Fostering Digital Craftsmanship

  1. 1. FEBRUARY 10, 2014 FO STERING D IG ITA L CR AFTSMA NS HIP June 20, 2014
  2. 2. BEFORE WE GET STARTED…
  3. 3. THIS GUY…
  4. 4. THIS GUY… RYAN HARASYN
  5. 5. I AM NOT THIS GUY! RYAN HARASYN
  6. 6. INSTEAD YOU GET THIS GUY…
  7. 7. HI! INSTEAD YOU GET THIS GUY…
  8. 8. HOPE THAT’S OK!
  9. 9. WE LOV E BU ILD ING DIGITAL PRODUCTS
  10. 10. FO STERING D IG ITA L CR AFTSMA NS HIP
  11. 11. “THERE IS ROOM FOR BEAUTY IN THE FUNCTIONAL” Melissa Scott
  12. 12. APOLOGIES TO: DIETER, PAULA, ROB, CHARLES, JON, RAE, PAUL, LINDON, INGE & MASSIMO ! FOR MY HAPHAZARD PRESENTATION OF THEIR BEAUTIFUL WORK!!
  13. 13. APOLOGIES TO: BILL, STEVE, SANDY, MATZ, LINUS & GUIDO ! FOR NOT BEING ABLE TO FIND PICTURES AS ATTRACTIVE AS THE ONES FOR DESIGNERS!!
  14. 14. WHAT’S NEW IS OLD
  15. 15. THE VALUES THAT DRIVE OUR VISION OF QUALITY
  16. 16. PURPOSEFUL & FOCUSED
  17. 17. INSIGHTFUL
  18. 18. VALIDATED
  19. 19. ITERATIVE
  20. 20. APPROPRIATE
  21. 21. UNDERSTANDABLE
  22. 22. BALANCED
  23. 23. PRINCIPLED
  24. 24. PRINCIPLES OF…
  25. 25. FORWARD LOOKING
  26. 26. A FRAMEWORK
  27. 27. OBSERVE DIVERGE DECIDE VALIDATE
  28. 28. Go deep. Look at what you have done. Create clear goals. Identify and prioritize users. Make Hypothesis. Look at competitors. OBSERVE
  29. 29. Look at design patterns. Create and prioritize user flows. Sketch. A lot. Then some more. Discuss, debate. Decide DIVERGE
  30. 30. Turn ideas into storyboards. Review your goals and user flows. Prioritize functionality and decide on a concept. DECIDE
  31. 31. Sketch, code, prototype. Recruit users and test. Collect feedback. Prioritize and repeat. VALIDATE
  32. 32. GO MAKE AMAZING THINGS!
  33. 33. THANK YOU
  34. 34. ZACHARY SMITH ZACH@SUBSTANTIAL.COM @ZAX_MYTH / @SUBSTANTIAL

×