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Ramandeep&subrinasummerfab blog[1]


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Ramandeep&subrinasummerfab blog[1]

  1. 1. SummerF.a.B<br />Fashion.and.Beyond<br />By: SubrinaYadram & RamandeepSidhu<br />
  2. 2. Perspectives <br />Internet marketing is a growing marketing tool.<br />Social media is a very popular tool and is a method to promote a company’s product or service.<br />Smart phones are an easy way to access social media, and keep you up to date.<br />
  3. 3. Overview<br />
  4. 4. Blog Topic<br />Is About our opinions on fashion, accessories, food and beyond. <br />We comment and post pictures of our favourite styles and get you ready for summer. <br />YouTube videos of other youtubers videos are uploaded to our blog post. <br />Summer F.A.B blog has a tab with links to websites mentioned in our posts. <br />
  5. 5. Persona<br />SummerF.A.BGirls.  Fun, flirty and trendy. Fashion, shoes and accessories. Want to be stylish and a trendsetter. Must love being unique and fashion forward.<br />
  6. 6. Blog Titles<br />FA Favourite Nail Polishes!<br />Hairstyles<br />Rompers, Crop Tops & Maxis...Oh My!<br />Clothes<br />Makeup<br />Summer Scents...So Hot!<br />FAB Summer Drinks<br />Summer FAB Desserts<br />FAB Summer Shoes!<br />FAB Accessories<br />
  7. 7. Facebook<br />
  8. 8. Twitter<br />
  9. 9. YouTube Channel<br />
  10. 10. Metrics from Google analytics<br />All Visitors<br />Graph : <br />June 1, 2011 – July 21, 2011<br />How many page visits -63 page views<br />- 67 Unique Visitors-261 page views- 3.14 average of page view -00:05:38 time on site - 45.78% Bounces rate- 80.72% New visits <br />
  11. 11. Metrics from google analytics<br />How was Summer F.a.B blog viewed? -Internet was 78 visits at a percentage rate of 89%<br />-Safari visits were 5 at a percentage 5%<br />-Firefox visits were 3 at a percentage 3%<br />-Blackberry9700 visits were 1 at percentage 1%<br />Web Browsers<br />
  12. 12. Metrics from Google analytics<br />New & Returning Visitors<br />Returning Visits was 16<br />New Visitors was 67<br />
  13. 13. Ice Rocket<br />From the date ranked we had 5 views in 3 days<br />
  14. 14. Hits & Visits- Day-by-Day Ranking<br />Results for the day to day rank was not calculated.<br />
  15. 15. Business Review<br />
  16. 16. Blog<br />Summer F.a.B blog has been ranked <br />89 out of a 100<br />
  17. 17. Top 5 page views <br />1<br />2<br />3<br />4<br />5<br />
  18. 18. FaceBook<br />Our Facebook page had only 2 “Likes”<br />It was not effective than Twitter<br />
  19. 19. Twitter<br />Twitter counter number of followers are 8 <br />Our twitter grader had a grade of 25 out 100<br />
  20. 20. YouTube<br />The highest viewed page views had more YouTube videos.<br />
  21. 21. Recommendations<br />
  22. 22. Website<br />Summer F.A.B will not have a website!<br /><br />
  23. 23. Blog<br />Changes to our blog:<br />Add more different trends<br />Our own YouTube videos<br /> Attractive pictures<br />Use other blog websites:<br />Tumblr<br />
  24. 24. SEO<br />Strategies to improve search ranking <br />Have more search ads<br />Have more specific key words related to Summer F.A.B blog<br />
  25. 25. Pay Per Click Ads <br />
  26. 26. P.P.C (Pay Per Click Ads)<br />Text ads<br />Display Ads<br />Key Words<br />Competition<br />Have more catchy text ads for example: <br />Enjoy summer? Need new ideas? Check out our Summer F.a.B blog for 2011 trends!<br />
  27. 27. Display<br />1.<br />2. Elle <br />3. Food<br />4.<br />5. H&<br /><br />These are the top 10 website we recommend , where our ads should be display. <br />As well ours products that were mentioned in the blogs can be found at these websites. <br />
  28. 28. Social Media<br />How social media can help our blog succeed?<br />gain more people to like our page, so we will know to continue posting blogs, or change anything that our viewers don't like <br />To increase more views on facebook, direct the links onto the facebook page <br /><ul><li>Twitter is ranked higher views than face book.
  29. 29. Get to people to tweet new trends they see and we'll post it on our blog</li></li></ul><li>Affiliate Marketing<br /> Summer F.a.B, will not join with other sponsors, because we are not selling fashion, we are simply giving fashion tips. <br />
  30. 30. Press Release<br />Press release is not a method we will use to promote our blog, because we are not promoting an event, just giving tips.<br />
  31. 31. Email Marketing <br />Email marketing will be a good method to promote our blog.<br />By sending email updates on sales promotions or coupons from stores that are mentioned on our blog to our audience. <br />
  32. 32. Mobile Marketing <br /> <br />Mobile marketing will not be used because:<br /><ul><li>Our audience will get email updates
  33. 33. It is difficult to maintain a text code for each post
  34. 34. It might be annoying for our audience to get a text each time we post something
  35. 35. It would also cost money to set up </li></li></ul><li>Thank- You!<br />