Introduction   A  brief  introduction  of  the  company.  State  your  company  
name,  how  old  is  the  company,  ...
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Early stage startup demo script

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Early stage startup demo script

  1. 1.     Introduction   A  brief  introduction  of  the  company.  State  your  company   name,  how  old  is  the  company,  what  you  do  and  who   should  be  interested     Quick  Story   A  quick  story  or  incident  that  led  you  to  create  this   company.  If  you  don't  have  one  then  tell  an  incident  that   highlights  the  need  for  your  product.  Don't  forget  to   conclude  with  the  problem  and  the  need       Solution   High  level  "your-­uncle-­can-­get-­it"  language  description  of   the  solution.  No  tech  mumbo-­jumbo.  Focus  on  value   delivered.  Leave  the  tech  stuff  for  Q&A     Who  would  make  a   good  customer?   Share  the  target  segment,  niche,  user  personas  that  would make  the  best  customer.  Also  give  some  high  level   explanation  of  who  will  pay  for  it     Distribution  Strategy   How  do  you  plan  to  get  your  product  in  the  hands  of   customers,  prospects  for  them  to  try-­before-­you-­use.  If  you   are  going  the  channel  approach  talk  about  who  would  make the  best  partner  and  how  you  have  established  the   alignment  of  objectives     What  will  it  cost?   Talk  about  pricing  (tiers),  license  terms,  add-­on  services,   ROI  expectations     Why  You?   Talk  about  the  team,  the  unique  leverage  points,  why  not   others,  what  is  the  vision.  Demonstrate  the  synergies,   complement  of  the  principals  of  the  startup     How  to  reach  you?   Given  the  different  means  of  how  people  can  reach  you       http://www.prudentcloud.com    @prudentcloud  

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