Mike will be discussing how Tableau is designed around the Cycle of Visual Analysis, a process anyone who needs to see and understand data uses and appreciates. His presentation will focus on showing, by example and hands-on demonstration, how Tableau's incremental, expressive, unified, and direct affordances support the Cycle, and relay built-in data visualization best practices.
Michael W Cristiani is the Director of Visual Analytics in the Decision Sciences Practice at Empower MediaMarketing, an independent media agency engaged in planning, buying, creating, and proving the impact of media. He is an experienced market researcher/analyst, business geographer, and business intelligence application developer. Michael specializes in enterprise-wide platforms for distribution of market and customer information and actionable data analysis. His four decades of domain expertise include visual analytics, urban and regional planning, demographic forecasting and analysis, geographic information systems, spatial statistics, time-series analysis and forecasting, demand modeling, market analysis, and market segmentation.