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Citation analysis basics


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A basic idea on What is Citation? and Why it is Important?

Published in: Technology, News & Politics
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Citation analysis basics

  1. 1. Citation AnalysisCreated By :
  2. 2. Citation is referred to as the mention orreference of the Business Name, Address, Phonenumbers (NAP) on otherwebpages(directories), even if there is no link tothe website.Citation might be on the yellow pages, Onlinedirectories etc..Examples of Online Directories,,, Superpages.comWhat is Citation?Created By :
  3. 3. The reference or mention on directories, Google+Local page, help build the sites Online authority.Citations are more helpful for Local Businesses.No matter if these citations links back to your site ornot (Backlinks), they will be identified by searchengines for the websites relevancy in search.A business with more citations will rank higher thanthat when compared with less citation sites.Need for CitationCreated By :
  4. 4. It is important that the NAP should exactly matchwith the NAP in the websites, Google Plus Local pagesor on any other pages of the site (Blogs etc..)Choosing a same format (NAP) and using it thesame in every directories is important for citation.Be 100% consistent in the name (abbreviations?Ltd?), address (suite number? floor?), and phonenumber (+91? spaces or no spaces?) while buildingcitations.How citations should be?Created By :
  5. 5. Citations are the primary factor for search engines todecide and rank the Local businesses for Local searchresults.It is obvious that the business with more citationalways rank higher than that with less citation.Google measures the accuracy of the contact details inLocal business listings and if same contact details isfound on more directories , Google builds trust on theLocation and Contact information, and deliver it in thesearch results.Even Businesses with no website, gains importance ondoing citations.Why citations are important?Created By :
  6. 6. Citations cannot be only on Local directories or nichedirectories( industry specified), but can be inblogs, social medias, etc…Examples of Alternate Sources of citations are,Press ReleasesQuestion and Answer SitesProfile PagesEventsReviewsWhere Citations?Created By :
  7. 7. It is always good to identify the competitor’s citationsand then try to replicate our mentions on those areasof directories.Citations and CompetitorsCreated By :