Tips & Tricks for Successful Ecommerce marketing

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By Valrie Waginer, Founder of ZipDIal

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Tips & Tricks for Successful Ecommerce marketing

  1. 1. “Ecommerce” is for all businesses &all consumersValerie R. WagonerFounder & CEO, ZipDialvalrozycki 080 300 88 572
  2. 2. What is your business?ZipDial your response!080 300 500 17 for Ecommerce080 300 500 42 for Retail080 300 500 36 for Goods080 300 500 43 for Services
  3. 3. Everyone is doing “Ecommerce”
  4. 4. Your Future Growth Market
  5. 5. Turn All Media into Interactive& “Online” Television SMS CampaignsZipDial in campaigns New project – across all villas starting at 50 lakh.media, online & offline ZipDial 08030050022 Double to 20 times Newspaper & Online Banners Outdoor Print Ads Hoardings more responses than other call-to-action
  6. 6. Offline “Click-Through-Rates” Delivered 2.3x Responses than Harpers! Hello India - Abaran India Today Spice (Jul) Harpers Bazaar 1.0x Marwar Delivered 30% fewer responses Femina - Abaran than Harpers. Marie Claire .0x .5x 1.0x 1.5x 2.0x 2.5x
  7. 7. Offline goes Social &Viral
  8. 8. Feedback Please!080 300 500 02 – Positive 080 300 500 16 – Neutral080 300 500 18 – NegativeValerie R. WagonerFounder & CEO, ZipDialvalrozycki 080 300 88 572
  9. 9. What are the right tools for Mobile Engagement? Handsets are Not Internet-Enabled Active Handsets in India “Only 6% of „most used handsets‟ are (Millions)*internet enabled (WAP/GPRS/EDGE/Wi-Fi).” 600 ~ Juxt Consult, July, 2011 27 400 11 Internet Enabled 200 344 419 Non-Internet Indian Usage of SMS 0 Enabled 2010 2011 Indians Never SMS * Juxt Consult, 2011. Figures as of June, based on individual surveys of 201,839 people / 48,765 households 27% 48% SMS Weekly or Less 25% SMS Daily Half of Indians never SMS, but everyone can call Source: TNS Mobile Life Survey, Jan 2011
  10. 10. 100% Reach to All Consumers • ZipDial to vote for a stronger Lokpal Bill • ZipDial enabled more reach than Facebook or Twitter with 7.6 Million votes over 4.5 Million voters, more than 100x the no. of Facebook supporters in 2 weeks timeTelevision Online PATENT PENDING - ZipDial PROPRIETARY & CONFIDENTIAL
  11. 11. …and Even the Smallest Go Live in 2 Minutes!
  12. 12. Proven by Brands

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