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SEOR 2015: Hashtags, #radonc and building community

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I gave this talk via Skype for the Sociedad Española de Oncología Radioterápica (SEOR) XVIII Annual Congress today, 4 June 2015. The purpose was to explain hashtags, how they can organize content and help create community around health topics.

After explaining how disease-specific tags may work, I discussed how radiation oncology can organize itself through online conversation. Radiation oncology is behind medical oncology but offers great value in cancer care. We should share it.

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SEOR 2015: Hashtags, #radonc and building community

  1. 1. Hashtags, #radonc and Building Community Matthew Katz, MD Lowell General Hospital 4 junio 2015
  2. 2. Disclosure  Founder, nonprofit Virchow Health  website radiationnation.com  No financial conflicts, leadership position, research funding
  3. 3. Social media expands our reach Bik HM, Goldstein MS. PLOS Biol 2013
  4. 4. Benefits of Social Media  Patients/Caregivers  Education  Support  Collaboration  Advocacy  Professionals  Coordinate Care  Collaboration  Networking  Education  Career Opportunity  Reputation Management
  5. 5.  # followed by a string of characters  Acts as a filter for digital content  Patients deserve access to accurate health information online  Doctors can help  Hashtags can be a way to filter, organize content Hashtags to Access Information
  6. 6. #bcsm – Breast Cancer & Social Media  Weekly chats start July 2011  Organized by two breast cancer patients/advocates  Focus on advocacy, survivorship, support, metastatic breast cancer, new research @jodyms @stales
  7. 7. #bcsm – Breast Cancer & Social Media  Joined by Dr. Deanna Attai to lead robust weekly chats  Strong community with patient-advocate-doctor collaboration @jodyms @stales@DrAttai
  8. 8. #btsm – Brain Tumor & Social Media  Modelled on #bcsm  Organized by two brain tumor patients/advocates @Cblotner_ @TheLizArmy
  9. 9. Symplur.com, http://bit.ly/1cAmuR7
  10. 10. Cancer Tag Ontology Use  Use of tags doubled from Q2013-Q3 2014  93% of use was is tags with regular chats  As of May 2015*  62% of NCCN designated cancer centers tweeted 25+ times  Top 4 Source: ASCO Annual Meeting 2015 * Unpublished data
  11. 11. flowingdata.com
  12. 12. Radiation Oncology: Back to the Basement? M Katz, http://mayocl.in/1tqewx2
  13. 13. Radiation Oncologists on Twitter Radiation Oncologist Country Twitter Handle Followers Matthew Katz USA @subatomicdoc 10724 Shalin Shah USA @ShalinJShahMD 8608 Esam M Murshid Saudi Arabia @emurshid 7311 Colin Champ USA @CavemanDoctor 4527 Tere Migueláñez Spain @MsConcu 2558 Miriam Knoll USA @MKnoll_MD 2455 Ian Pereira Canada @IanJohnPereira 2280 Mary Gospodarowicz Canada @maykge 1407 Luis Moreno Sánchez Dominican Republic @radioncoluis 1381 Jonathan Livergant Canada @jpil 1321 Brandon Mancini USA @brandonmancini 1186 Jean-Christophe Faivre France @JC_Faivre 1184 Jean-Emmanuel Bibeault France @jebibault 1163 Virginia Ruiz Spain @roengten66 953 Source: Twitter, 2 June 2015
  14. 14. Radiation Organizations Organization Country Twitter Handle Followers ASTRO USA @astro_org 5823 Royal College Radiologists UK @RCRadiologists 5144 SEOR Spain @SEOR3 1177 RANZCR Rad Oncology Australia-NZ @FacRadOncology 497 SJFRO France @SJFROfr 272 ESTRO Belgium @ESTRO_RT 158 ARRO USA @ARRO_org 158 Source: Twitter, 2 Jun 2015 But what if we organized ourselves?
  15. 15. #radonc Activity on Twitter Source: Symplur.com
  16. 16. #radonc can be multilingual
  17. 17. Two tags for strength, diversity, clarity? #radonc #radonc #fr #radonc #al #radonc #es
  18. 18. #radonc can be like the radio Source: T20, http://bit.ly/1cxE21m
  19. 19. Rudolf Virchow “If medicine is to really accomplish its great task, it must intervene in political and social life.”
  20. 20. Summary  Social media are powerful communications tools  Hashtags can provide structure and filter health information  #radonc is an emerging specialty-specific tag building community  Great opportunity to connect globally
  21. 21.  Virginia Ruiz Martín  SEOR  mis amigos españoles de Twitter  Patricia Anderson (@pfanderson) Muchas gracias

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