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Zappos (invision blog interview)Donny Guy Responsive Email Design

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Zappos (invision blog interview)Donny Guy – User Experience ManagerWe had to ask ourselves, “Why are wetrying to push this description piece whenreally a huge percentage of orders happenwithout a person even looking at it?”So we developed a hierarchy of what ourcustomers want: they want images first,then they want to look at videos, and thenthey’re looking at reviews.”

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