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Social media presentation from annual meeting

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  1. 1. How Your Patients Can Find YOU!
  2. 4. <ul><li>So, are your patients online? </li></ul>
  3. 6. 59 Percent of adults who look for health information online 6 Where skin problems rank in medical issues people search for online 44 Percent who use Internet to find information about doctors or other health professionals Pew Internet & American Life Project
  4. 7. Who is searching for health info online? Vital Statistics Gender: Female Race: Caucasian Age : 18-29 and 30-49 Education: Some college-grad Income : $50,000-75,000+ ComScore
  5. 8. Where are they & what are they doing?
  6. 9. What are the benefits? Credibility Awareness Attract new patients Retention Grow your practice!
  7. 10. <ul><li>Let’s get started! </li></ul>
  8. 11. Before you do anything…
  9. 12. Have a session in the office to: <ul><li>Determine who will manage overall presence </li></ul><ul><li>Decide what you want to start with (Facebook is easy) </li></ul><ul><li>Who will participate in the office </li></ul><ul><li>Identify what you want to accomplish! </li></ul><ul><li>Brainstorm posts </li></ul><ul><li>Come up with a calendar for the first three months of posts </li></ul>
  10. 13. <ul><li>Brand it like you would anything </li></ul><ul><li>Add website (if appropriate), phone number </li></ul><ul><li>Be sure to fill out the profile and include your hours and services </li></ul><ul><li>Include a photo of all doctors and possibly staff </li></ul><ul><li>Create tabs for: </li></ul><ul><ul><li>Welcome </li></ul></ul><ul><ul><li>Offers </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><li>Photos </li></ul></ul>
  11. 16. <ul><li>Encourage all employees to fan the page and send to their friends and family </li></ul><ul><li>Include page on appointment cards </li></ul><ul><li>Leave flyers in the office as well as a sign at registration desk </li></ul><ul><li>Put posters in appointment rooms </li></ul><ul><li>Include in your billing statements </li></ul><ul><li>Put link to Facebook on website (making sure to create an alt tag so it registers in Google) </li></ul><ul><li>Include on all ads, coupons, etc. </li></ul>Attracting Fans
  12. 17. &quot;A Facebook fan has no value. Getting a Facebook fan to do something does.&quot;
  13. 18. <ul><li>What to Post: </li></ul><ul><li>Arrange a calendar for posts </li></ul><ul><li>Use photos, videos, testimonials (reviews) </li></ul><ul><li>Contests </li></ul><ul><li>Tips on quality skincare, how to check for moles </li></ul><ul><li>Discount offers </li></ul><ul><li>When to Post: </li></ul><ul><li>One update per day at first, then no more than three per day after the first month. Mix the type of posts. </li></ul><ul><li>Time of day: 11:15 a.m. and 5 p.m. </li></ul>What & When to Post
  14. 19. <ul><li>Tips for effective posts </li></ul><ul><li>Only 140 characters </li></ul><ul><li>Use links whenever possible – shorten them by using sites like and </li></ul><ul><li>Be friendly and personable </li></ul><ul><li>Give credit, where credit is due! RT@handle </li></ul><ul><li>What to post </li></ul><ul><li>Contests </li></ul><ul><li>News of services, offerings </li></ul><ul><li>Discounts </li></ul><ul><li>Retweet other posts </li></ul><ul><li>Skincare news and tips </li></ul>
  15. 22. <ul><li>Two great new ways to grow your practice! </li></ul><ul><li>Very cost-effective </li></ul><ul><li>You post an offer and they help you market it. </li></ul><ul><li>If you don’t reach a certain amount of interest, then you are not charged. You pay nothing up front! </li></ul><ul><li>When someone in your area goes onto Groupon, gets deals in their mail or on Facebook/Twitter, your ad appears </li></ul><ul><li>You can tease them on your own pages! </li></ul>
  16. 24. Protect your brand and your practice <ul><li>Create a social media policy </li></ul><ul><li>Clearly communicate offers and messages </li></ul><ul><li>Do not overstate performance </li></ul><ul><li>Determine who should respond to criticism (communicate in social media policy) </li></ul><ul><li>Establish guidelines for responding to social media crises – timing, messages, actions </li></ul>
  17. 25. Monitor your brand online <ul><li>Track comments posted on your social networks </li></ul><ul><li>Run searches of your company name, offerings regularly. Don’t forget about Bing and Yahoo! </li></ul><ul><li>Set up Google alerts </li></ul><ul><li>Leverage tools such as and Website to monitor traffic </li></ul><ul><li>Watch closely who is following you on Twitter </li></ul><ul><li>Great resource: Ohio State Medical Association Social Media Guidelines </li></ul><ul><li> </li></ul>
  18. 26. Stacy Wood [email_address] 614.540.5520