A presentation showing the tools and systems I deploy to uphold quality and maintain progress towards meeting goals and deadlines.

2. How I would
structure an
agency model
01.
© 2022 STUART WILSON CREATIVE DIRECTOR

6. How I see the
modern creative
team structure
02.
© 2022 STUART WILSON CREATIVE DIRECTOR

7. © Copyright S J Wilson www.stuwilson.co.uk
CROSSFUNCTIONINTEGRATION
Salesfolk
Hustlers
Mavens
Hipsters
Connectors
Hackers
THREE PERSON TEAM

8. © Copyright S J Wilson www.stuwilson.co.uk
CROSSFUNCTIONINTEGRATION
Innovation
Art Copy
CAMPAIGN TEAM
Innovation
Brand UX
PRODUCT TEAM

9. Quality control
of the work
03.
© 2022 STUART WILSON CREATIVE DIRECTOR

10. THEBRIEFISYOURLIFE

11. © Copyright S J Wilson www.stuwilson.co.uk
THEBRIEF
The most important piece of paper in the building.
The Creative Brief, The Product Brief and The Amends/Task Brief.
I believe a good brief is a springboard for the creative idea.
A good brief is also a treasure map.

12. © Copyright S J Wilson www.stuwilson.co.uk
The brilliant brief
a) The Creative Brief b) The Product Brief c) The Amends/Task Brief
The most important piece of paper in the company
Creative Brief
Page 1/2
1. What's the challenge & opportunity?
2. Who are we talking to and what matters to them?
3. What do we want the person to think & feel?
4. Why should they believe it?
5. Mood/tone/behaviour
6. What is the single most important thing we want to communicate?
7. Where will we look to engage them?
8. What does success look like? (KPI's)
9. How do we bring this to life?
(What are the Brilliant Basics? What are the Wow Moments?)
Continued overleaf
Client:
Project:
Date:
Client contact:
Somo contact:
Version:
The most important piece of paper in the company
Task Brief
Page 1/1
Client Feedback
Internal Feedback
When is this required by?
Client:
Project:
Date:
Client contact:
Somo contact:
Version:
The most important piece of paper in the company
Product Brief
Page 1/2
1. Background
2. Objectives
3. Requirements
4. Target Audience
5. Stakeholders
6. Technical Considerations
7. Creative Considerations
8. Dependencies
9. Other notes
Any other details not covered above that are relevant to our response.
Continued overleaf
Budget Key Dates
Client:
Project:
Date:
Client contact:
Somo contact:
Version:

13. © Copyright S J Wilson www.stuwilson.co.uk
THECREATIVESPRINT
Mon Tue Wed Thu Fri
9:30am
briefing
4:30pm
Catch up
4:30pm
Catch up
5:00pm
Catch up
14 hrs
1st W.I.P.
14.5 hrs
2nd W.I.P.
7.5 hrs
Final
Interim
Timelines & Milestones
Typical creative sprint:
- Create something
- Share your ideas liberally
- Discuss
- Critique
- Refine

14. © Copyright S J Wilson www.stuwilson.co.uk
ULTIMATELY
I can handle complexity
• In requirements
• In channels & platforms