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Two-thirds of marketers working 51 or more hours a week rate their work life as "extremely stressful"—more than double the rate of those working 40 hours or less. Job dissatisfaction and turnover significantly hurts the output and effectiveness of marketing teams. Leveraging a flexible workforce can help alleviate these pains.
In the executive summary, we share findings from a new survey of global marketing teams and their use of freelance talent and ad agencies. Findings include:
How and why marketing teams split their resources among independent contractors, ad agencies, and staffing firms
What impact flexible talent has on retaining top permanent staff
Where and why marketing teams most often use flexible talent
The most common mistakes marketers make when using flexible talent and how your firm can avoid them
We have a presentation that takes a deeper look into these interesting findings. Please contact me to discuss in more detail.