The marketing case for video-Learn why video is a must for today's marketing/PR campaign

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Video should be one of the key aspects of any marketing or public relations campaign. Used properly it can showcase your company in a whole new light and connect with today's mobile audience. This presentation will describe all the benefits of using this medium to reach shareholders and your target audience.

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The marketing case for video-Learn why video is a must for today's marketing/PR campaign

  1. 1. Video presents a huge opportunity to connect with stakeholders and build your brand. http://www.solomonturner.com
  2. 2. It helps… Reach new audiences Enhance Perception Generate more web hits… http://www.solomonturner.com
  3. 3. And add credibility to any Marketing/PR campaign. Here’s why… http://www.solomonturner.com
  4. 4. Video is ideally suited for today’s growing audience of mobile device users. http://www.solomonturner.com
  5. 5. In late 2013 Tablets and iPads Outsold PCs* *IDC Research http://www.solomonturner.com
  6. 6. Smartphones will surpass 1.4 billion units in 2015 and account for 69% of all smart connected device shipments worldwide*. *IDC Research http://www.solomonturner.com
  7. 7. Smartphone use is also on the rise, as of May, 2013, 51% of U.S. adults owned a smartphone.* *Pew Internet Research http://www.solomonturner.com
  8. 8. To connect with this audience you need information that is… http://www.solomonturner.com
  9. 9. *Brief *Informational, and, if possible *Entertaining http://www.solomonturner.com
  10. 10. Nothing does that better than a well produced video. http://www.solomonturner.com
  11. 11. Video also helps elevate your company on search engines. http://www.solomonturner.com
  12. 12. You can post your video on what has in essence become the #2 search engine behind Google, YouTube. http://www.solomonturner.com
  13. 13. YouTube has 1 billion users per month* *YouTube Press http://www.solomonturner.com
  14. 14. Guess who owns YouTube… it’s Google! http://www.solomonturner.com
  15. 15. Besides YouTube you can post video to Daily Motion, Veho and more. http://www.solomonturner.com
  16. 16. Video connects you to your customers through social media. http://www.solomonturner.com
  17. 17. Link your video to LinkedIn, Facebook, Twitter, Google+ and more. http://www.solomonturner.com
  18. 18. Have an email newsletter? Video increases open rates by as much as 60%. http://www.solomonturner.com
  19. 19. Video is great for storytelling. It can portray your company in a whole new way. http://www.solomonturner.com
  20. 20. Use video to display company history through photos and documents, and interviews with executives and staff. http://www.solomonturner.com
  21. 21. Add testimonials from customers. Add music and production techniques. http://www.solomonturner.com
  22. 22. Video is measurable. Viewership is easily determined and, if done right, cost effective. http://www.solomonturner.com
  23. 23. Video creates an emotional bond between your firm and your client as only this medium can. http://www.solomonturner.com
  24. 24. Need video, audio, PowerPoint, or media coverage? Connect with Solomon/Turner PR: http://www.solomonturner.com http://www.solomonturner.blogspot.com sturner@solomonturner.com @stlouispr 314-205-0800

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