1.
Trevor Erikson, VP Marketing & Operations Stukent, inc.

2.
@T_Erikson
1. My background
2. Why video?
3. How to use video as a marketing platform?
4. What you can do now to get started
5. Helpful links

3.
@T_Erikson
• Head of Online Marketing
• Increased online sales 343%
• Basically $0 marketing budget

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@T_Erikson
WHYVIDEO?

5.
@T_Erikson

6.
@T_Erikson
YouTube has changed
the way we discover
information online

7.
@T_Erikson
• Size
• Reach
• Frequency

8.
@T_Erikson
Report by Animoto
Highlights of the Report
• 96% find videos helpful for online purchasing decisions
• 71% said watching video increased trust in brand
• 73% said they’d make a purchase after viewing video
Are they watching your video?

9.
@T_Erikson
HOWTO USEYOUTUBE
AS A MARKETING PLATFORM?

10.
@T_Erikson
5VIDEOTYPESYOU CAN CREATE NOW
1. Video unboxings
2. How to’s & tutorials
3. Product comparisons
4. Product reviews
5. Torture testing

11.
@T_Erikson
Video Unboxings
• Do your research
• Get it out quickly
• It’s….blue…DON’T BE
OBVIOUS

12.
@T_Erikson
How to’s &Tutorials
• Straight to the point
• Keep as short as
possible

13.
@T_Erikson
How to’s &Tutorials (continued)
• Provide summary slides in beginning and end

14.
@T_Erikson
How to’s &Tutorials (continued)
• Write detailed show notes

15.
@T_Erikson
Product Comparison (vs.)
• Jetboil vs Reactor
• Real or fake jersey?
• What are the key metrics
that people want to know?

16.
@T_Erikson
Product Reviews
• Do your research
• Move quickly
• Talk about that which the
eyes can’t see
• Use Photos (up-close
shots)

17.
@T_Erikson
TortureTesting
• Will it Blend -
Blendtec
• New Era FC Hats

18.
@T_Erikson
What you can do
now to get started

19.
@T_Erikson
Create your
YouTube Channel!
Duh…

20.
@T_Erikson
Perform an inventory
of current assets

21.
@T_Erikson
Create a publishing schedule

22.
@T_Erikson
DO IT.

23.
@T_Erikson
Great Resources
• JamesWedmore
• ReelSEO
• Social Media Examiner
• Social MediaToday
• DistilledVideo Marketing Guide

24.
@T_Erikson
Connect with Me
@t_erikson
TrevorErikson.com
Terikson11