Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Stuart Draper Webinar 2018

307 views

Published on

Stuart Draper, CEO of Stukent, teaches how to provide students with a meaningful business degree as well how to create a successful email marketing campaign.

Published in: Marketing
  • Hello! I do no use writing service very often, only when I really have problems. But this one, I like best of all. The team of writers operates very quickly. It's called ⇒ www.HelpWriting.net ⇐ Hope this helps!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Stuart Draper Webinar 2018

  1. 1. Your Business School STUART DRAPER FOUNDER AND CEO OF STUKENT & AUTHOR OF DIGITAL MARKETING ESSENTIALS @Stu_Draper #StukentDS18
  2. 2. #StukentDS18 Helping Educators Help Students Help The World
  3. 3. EMBARRASSING STORY Who is Warren Buffett? STUART DRAPER @Stu_Draper #StukentDS18
  4. 4. Famous Lines: “I didn’t learn anything from my business degree!” “Most everything I do at work I learned on the job.” STUART DRAPER @Stu_Draper #StukentDS18
  5. 5. WHO’S TO BLAME?! STUART DRAPER @Stu_Draper #StukentDS18 THE PUBLISHER?
  6. 6. PROFS CAN’T DO IT ALL ▪ Rigorous Research ▪ Course Creation ▪ Course Prep ▪ Continued Industry Exposure/Experience ▪ Networking ▪ Finding Guest Lecturers STUART DRAPER @Stu_Draper #StukentDS18 ▪ Updating lecture slides, lesson plans, syllabus, etc. ▪ Student Support / Office Hours ▪ Conference Travel ▪ Volunteer for Committees and Organizations ▪ Grading (even with support from T.A.’s ▪ Working with the LMS
  7. 7. THE BIGGEST PROBLEM Publishers don’t provide up-to-date content. STUART DRAPER @Stu_Draper Publishers don’t provide up-to-date content #StukentDS18
  8. 8. ANOTHER ISSUE Publishers don’t provide content with enough industry perspective. STUART DRAPER @Stu_Draper #StukentDS18
  9. 9. THE UNIVERSITY CATALOG = NIGHTMARE It is a pain to update The catalog. STUART DRAPER @Stu_Draper #StukentDS18 It is a pain to update the catalog
  10. 10. INSUFFICIENT STAFF RESOURCES The Dean: “Who will volunteer to teach the course on this new subject?” The profs: [crickets] STUART DRAPER @Stu_Draper #StukentDS18
  11. 11. INTERNSHIPS AREN’T ENOUGH EXPERIENCE STUART DRAPER @Stu_Draper #StukentDS18
  12. 12. SEE IF THIS BOOK HAS EVERYTHING YOU NEED... Publishers don’t provide content with practical, applicable, hands-on learning. STUART DRAPER @Stu_Draper #StukentDS18
  13. 13. DON’T SKIP THE ENTRY-LEVEL SKILLS They train to be managers, but they start out needing more hard-skills. STUART DRAPER @Stu_Draper #StukentDS18
  14. 14. WE DON’T ALL LEARN THE SAME… STUART DRAPER @Stu_Draper …yet publishers keep giving you the same material to teach your students. #StukentDS18
  15. 15. PERFECT PEDAGOGY What would it include? STUART DRAPER @Stu_Draper #StukentDS18
  16. 16. STUART DRAPER @Stu_Draper #StukentDS18 FIRST IN THE WORLD COURSEWARE ● Continuously-updated, Digital Texts ● Paired Simulations ● Industry Expert Videos ● Real-World Projects ● Partnerships with Bing, SEMrush, Nielsen, DOMO and More
  17. 17. STUKENT IS SOLVING THE PROBLEM #StukentDS18
  18. 18. NOW SUPPORTING HIGHER EDUCATION AND HIGH SCHOOLS 2000+ SCHOOLS 40+ COUNTRIES 100,000+ STUDENTS STUART DRAPER @Stu_Draper #StukentDS18
  19. 19. STUKENT IS TO PEARSON AS UNDER ARMOUR IS TO NIKE STUART DRAPER @Stu_Draper #StukentDS18
  20. 20. We are helping educators help students help the world. STUART DRAPER @Stu_Draper #StukentDS18
  21. 21. INFOMERCIAL TIME STUART DRAPER @Stu_Draper #StukentDS18
  22. 22. CALLING ALL LIFELONG LEARNERS STUART DRAPER @Stu_Draper #StukentDS18
  23. 23. HERE’S WHAT YOU’LL GET ACT NOW!!! You get all this for just $499.99STUART DRAPER @Stu_Draper #StukentDS18
  24. 24. HERE’S WHAT YOU’LL LEARN ACT NOW!!! You get all this for just $499.99 STUART DRAPER @Stu_Draper
  25. 25. BUT WAIT!! THERE’S MORE!! For conference attendees only Apply today and save $200!! $499.99 JUST $299.99STUART DRAPER @Stu_Draper #StukentDS18
  26. 26. NOW BACK TO OUR ORIGINAL PROGRAMMING Let’s talk about email #StukentDS18
  27. 27. Email Marketing Tips STUART DRAPER @Stu_Draper #StukentDS18
  28. 28. EMAIL CONVERTS BETTER FOR US STUART DRAPER @Stu_Draper #StukentDS18 Email Traffic 3.6% > 2.1% Non-Email Traffic 600+ Deals from Email Marketing
  29. 29. IDEAS FOR BUILDING YOUR LIST STUART DRAPER @Stu_Draper #StukentDS18
  30. 30. STUART DRAPER @Stu_Draper #StukentDS18
  31. 31. STUART DRAPER @Stu_Draper #StukentDS18
  32. 32. STUART DRAPER @Stu_Draper #StukentDS18
  33. 33. STUART DRAPER @Stu_Draper #StukentDS18
  34. 34. HAVE A HELPFUL REASON TO TALK TO THEM STUART DRAPER @Stu_Draper #StukentDS18 “Wanna buy my stuff?”
  35. 35. ACTUALLY TALK TO THEM INDIVIDUALLY STUART DRAPER @Stu_Draper #StukentDS18 --Personalized emails always perform better. --Conversational emails get more replies. WARNING: Don’t talk at them, or to a crowd.
  36. 36. STUART DRAPER @Stu_Draper #StukentDS18
  37. 37. IF THEY DON’T OPEN, NOTHING ELSE MATTERS STUART DRAPER @Stu_Draper #StukentDS18 Subject line should give them FOMO. Test different subject lines. Subject line must be relevant. Get creative with subject lines, but don’t just bait and hook.
  38. 38. Ya Gotta Have Goals STUART DRAPER @Stu_Draper #StukentDS18
  39. 39. HOW MANY EMAILS IS TOO MANY? STUART DRAPER @Stu_Draper #StukentDS18 When you’re no longer helping people.
  40. 40. Sequences (Drip Campaigns) Are Dynamite STUART DRAPER @Stu_Draper #StukentDS18 Use them wisely and with caution. You can “EXPLODE” your business for better or worse. Best open rates and click-through rates are here.
  41. 41. DNOs STUART DRAPER @Stu_Draper #StukentDS18 More unsubscribers, but more legitimate fans. More opens and clicks.
  42. 42. CONTENT IDEAS STUART DRAPER @Stu_Draper #StukentDS18 Embedded Videos Embedded countdown tickers Text is best for B2B Images are best for Physical Products and most B2C
  43. 43. Email Marketing Is Not Enough STUART DRAPER @Stu_Draper #StukentDS18

×