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Set your metrics in motion with Facebook video ads with Akvile DeFazio from AKvertise

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In this expert slide deck, Akvile DeFazio teaches us the basics and the tricks to successful Facebook video ads.

Published in: Marketing
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Set your metrics in motion with Facebook video ads with Akvile DeFazio from AKvertise

  1. 1. Set Your Metrics In Motion with Facebook Video Ads By Akvile DeFazio Stukent Expert Session
  2. 2. Our Agenda Why Use Video? Goals Tactics for Success:  Brevity  Captions  Design Equipment Tools: Video Editing Apps @AkvileDeFazio | #Stukent
  3. 3. Why Use Video?  Stand out among the stillness of the News Feed  Higher engagement rates  Smaller attention commitment for users  Impactful and memorable  Receive 10-30% more views @AkvileDeFazio | #Stukent
  4. 4. @AkvileDeFazio | #Stukent
  5. 5. 95% Viewers retain 95% of a message when they view it in a video compared to 10% when they read it in text. – Invisia @AkvileDeFazio | #Stukent
  6. 6. 85% Visitors who view product videos are 85% more likely to buy than visitors who do not. – Internet Retailer @AkvileDeFazio | #Stukent
  7. 7. 59% 59% of executives would rather watch video than read text. – Forbes @AkvileDeFazio | #Stukent
  8. 8. What Are Your Goals? Awareness  Brand Awareness  Reach Consideration  Traffic  App Installs  Video Views  Lead Generation  Post Engagement  Page Likes  Event Responses  Messages Conversion  Conversions  Store Visits @AkvileDeFazio | #Stukent
  9. 9. Tactics For Success Brevity Captions Design @AkvileDeFazio | #Stukent
  10. 10. Brevity
  11. 11. Brevity  Keep it short.  Facebook Video Length Maximum: 240 Minutes  Instagram Video Length Maximum: 60 seconds  Put your best foot forward in the first 10 seconds. @AkvileDeFazio | #Stukent
  12. 12. Captions
  13. 13. 85% of Facebook videos are watched without sound. - DigiDay @AkvileDeFazio | #Stukent
  14. 14. Is your video telling the story visually, textually, and acoustically?
  15. 15. Captions @AkvileDeFazio | #Stukent
  16. 16. @AkvileDeFazio | #Stukent
  17. 17. Go Beyond The Caption @AkvileDeFazio | #Stukent
  18. 18. “Think like a silent film artist.” – AdEspresso @AkvileDeFazio | #Stukent
  19. 19. Design
  20. 20. • Highly-produced in appearance • Low-cost and low-effort in execution Use simple effects such as:  Overlay text  Slow motion  Time-lapse  Stop motion  Cinemagraphs Design @AkvileDeFazio | #Stukent
  21. 21. Slide courtesy of Flixel @AkvileDeFazio | #Stukent
  22. 22. @AkvileDeFazio | #Stukent
  23. 23. @AkvileDeFazio | #Stukent
  24. 24. @AkvileDeFazio | #Stukent
  25. 25. @AkvileDeFazio | #Stukent
  26. 26. @AkvileDeFazio | #Stukent
  27. 27. Equipment: What You Will Need Equipment:  Your phone  Go-Pro Area:  Wall  Table  Table Cloth  Clean and distraction-free space  Environment where your product or service can be seen in use Lighting:  Natural or artificial @AkvileDeFazio | #Stukent
  28. 28. Tools: Video Editing Apps Boomerang FilmoraGO Stop Motion Studio Hyperlapse InShot Quik iMovie Legend VidLab Flixel @AkvileDeFazio | #Stukent
  29. 29. Recap: Brevity Captions Design @AkvileDeFazio | #Stukent
  30. 30. 52% 52% of consumers say that watching product videos makes them more confident in online purchase decisions – Invodo @AkvileDeFazio | #Stukent
  31. 31. @AkvileDeFazio | #Stukent
  32. 32. Akvile DeFazio President and Social Media Advertising Specialist Thank You! Questions? @AkvileDeFazio AKvertise.com

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