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Introduction to SEO - Stukent Expert Session

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Introduction to SEO - Stukent Expert Session

  1. 1. @Ben_BeckStukent Presentation Introduction To SEO By: Benjamin Beck
  2. 2. @Ben_BeckStukent Presentation Hello Founder, Local Stampede Contact@LocalStampede.com @Ben_Beck Benjamin Beck
  3. 3. @Ben_BeckStukent Presentation
  4. 4. @Ben_BeckStukent Presentation
  5. 5. @Ben_BeckStukent Presentation Paid Ads Free (SEO)
  6. 6. Intro To SEO
  7. 7. Paid Ads Free (SEO)
  8. 8. @Ben_BeckStukent Presentation PPC VS SEO PPC SEO Ranking Can be #1 for any keyword today! Takes time & resources Traffic Only show for keywords you pick Page can rank for several words Cost Development + CPC! Development but click are FREE Reports Highly measurable & quantifiable Less measurable & quantifiable ROI Predictable and consistent Costly at first but long term value
  9. 9. @Ben_BeckStukent Presentation How Does Rank Results? Free (SEO)
  10. 10. @Ben_BeckStukent Presentation Their Algorithm Is Always Changing Source: http://moz.com/blog/33-link-building-questions-answered Over 200 Ranking Factors
  11. 11. @Ben_BeckStukent Presentation Basics To Getting Organic Rankings Offsite Onsite Picking Keywords
  12. 12. Picking Keywords
  13. 13. @Ben_BeckStukent Presentation
  14. 14. @Ben_BeckStukent Presentation What stage are they in? Discover Research Compare Purchase Post Purchase
  15. 15. @Ben_BeckStukent Presentation Discover Research Compare Purchase Post Purchase What are their questions? What is the problem? What are the solutions? Which solution is best? They have made a decision. Questions about their decision
  16. 16. @Ben_BeckStukent Presentation Imagine You Sell Airline Tickets
  17. 17. @Ben_BeckStukent Presentation Discover Research Compare Purchase Post Purchase What are their questions? What is the problem? What are the solutions? Which solution is best? They have made a decision. Questions about their decision Vacation Ideas Summer Destinations Asia Vacation Europe Vacation Flights to China Flights to London Cheap flights to China Flight Insurance
  18. 18. @Ben_BeckStukent Presentation Keyword Competition
  19. 19. @Ben_BeckStukent Presentation Discover Research Compare Purchase Post Purchase Which solution is best? They have made a decision. Flights to China Flights to London Cheap flights to China
  20. 20. @Ben_BeckStukent Presentation Google Keyword Planner
  21. 21. @Ben_BeckStukent Presentation
  22. 22. @Ben_BeckStukent Presentation
  23. 23. @Ben_BeckStukent Presentation “Cheap Flights To China”
  24. 24. @Ben_BeckStukent Presentation
  25. 25. @Ben_BeckStukent Presentation Keyword Competition
  26. 26. @Ben_BeckStukent Presentation Choosing Keywords Review • Find keywords for each stage of the purchase funnel • Research the competition for your keywords • Target keywords with high search volume & low competition Review: Picking Keywords
  27. 27. Onsite Optimization
  28. 28. @Ben_BeckStukent Presentation
  29. 29. @Ben_BeckStukent Presentation What is this about? • Halloween Costumes? • Unicorns? • Senior Yearbook Photo?
  30. 30. @Ben_BeckStukent Presentation Source: http://moz.com/ Tell What Your Site Is About
  31. 31. @Ben_BeckStukent Presentation
  32. 32. @Ben_BeckStukent Presentation Onsite Optimization Tips • Only focus on 1 – 3 keywords per a page • Use keywords throughout the page • Use variations, plurals, and synonyms Review: Onsite Optimization
  33. 33. Offsite “Link Building”
  34. 34. @Ben_BeckStukent Presentation Your Content Can Get Copied!
  35. 35. @Ben_BeckStukent Presentation Authority Makes You Stand Apart
  36. 36. @Ben_BeckStukent Presentation Links Are Votes
  37. 37. @Ben_BeckStukent Presentation Not All Votes Are The Same Low Influence High Influence Works Until You Get Caught
  38. 38. @Ben_BeckStukent Presentation Low Influence Links • Personal Blogs • Hobby Blogs • Small niche sites
  39. 39. @Ben_BeckStukent Presentation High Value Links • News Outlets (CNN.com ) • Government Sites (FAA.gov) • College sites (erau.edu)
  40. 40. @Ben_BeckStukent Presentation Dangerous Links • Buy 1K links for $5 (fiverr.com) • Spammy websites • Hacked websites
  41. 41. @Ben_BeckStukent Presentation Backlinks Of CheapFlights.com
  42. 42. @Ben_BeckStukent Presentation How To Get High Value Links Go To: http://pointblankseo.com/link-building-strategies
  43. 43. @Ben_BeckStukent Presentation Improve An Existing Resource WorldTimeZone.com – 2,340 Linking Domains
  44. 44. @Ben_BeckStukent Presentation Rebuild A Broken Resource 1. Find a broken resource – Chrome Extension – check my links 2. See who links to it – Ahrefs or OpenSiteExplorer 3. See what the resource was – Web.archive.org 4. Rebuild it & tell the people who are linking to the broken site to link to yours.
  45. 45. @Ben_BeckStukent Presentation Create A Guide http://www.simplybusiness.co.uk/microsites/wordpress-for-small-businesses/
  46. 46. @Ben_BeckStukent Presentation
  47. 47. @Ben_BeckStukent Presentation Promote Resource To Influencers • Industry News – http://www.travelindustrywire.com/ • Industry Influencers – http://www.fourhourworkweek.com/blog/ • Industry Organizations – http://www.adventuretravel.biz/
  48. 48. @Ben_BeckStukent Presentation Onsite Optimization Tips • Links help build your sites authority to rank higher in search engines • Build something link worthy • Reach out to influencers Review: Offsite – Link Building
  49. 49. @Ben_BeckStukent Presentation Want To More Learn About SEO? • Moz.com – Beginners Guide To SEO • QuickSprout.com – Guides & University Videos Want To Learn More About SEO?
  50. 50. @Ben_BeckStukent Presentation Thank You! Founder, LocalStampede Contact@LocalStampede @Ben_Beck Benjamin Beck

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