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Growing A Community and Brand – 
The Story of PPCChat 
Title 
@Matt_Umbro 
Matthew Umbro 
Founder of PPCChat 
Senior Accou...
About Me 
• Member of the PPC industry since 
2007 
• Managed over 200 PPC campaigns 
• Writer for Practical eCommerce 
(w...
Outline 
@Matt_Umbro 
• Entering the Work Force 
• The Beginnings of PPCChat 
• Gaining Momentum 
• Solidifying The Brand ...
Entering the Work Force 
@Matt_Umbro
Entering the Work Force 
*Image from http://seomarketingsrv.com/ 
@Matt_Umbro
Entering the Work Force 
*Image from http://www.thecampuscareercoach.com/ 
@Matt_Umbro
Entering the Work Force 
@Matt_Umbro
Entering the Work Force 
*Image from http://www.ehow.com 
@Matt_Umbro
Entering the Work Force 
@Matt_Umbro
The Beginnings of PPCChat 
@Matt_Umbro
The Beginnings of PPCChat 
*Image from http://www.metro.us 
@Matt_Umbro
The Beginnings of PPCChat 
@Matt_Umbro
The Beginnings of PPCChat 
“Consistency is far better than rare 
moments of greatness” 
@Matt_Umbro 
- Scott Ginsberg
The Beginnings of PPCChat 
@Matt_Umbro
The Beginnings of PPCChat 
@Matt_Umbro
Gaining Momentum 
@Matt_Umbro
Gaining Momentum 
@Matt_Umbro
Gaining Momentum 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Solidifying The Brand 
@Matt_Umbro
Final Notes 
@Matt_Umbro
Final Notes 
Title 
@Matt_Umbro 
Connect with Me! 
matt.umbro@hanapinmarketing.com 
Twitter 
@Matt_Umbro 
LinkedIn 
https:...
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Growing a Community and Brand - The Story of PPCCHAT

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Growing a Community and Brand - The Story of PPCCHAT

  1. 1. Growing A Community and Brand – The Story of PPCChat Title @Matt_Umbro Matthew Umbro Founder of PPCChat Senior Account Manager, Community at Hanapin Marketing
  2. 2. About Me • Member of the PPC industry since 2007 • Managed over 200 PPC campaigns • Writer for Practical eCommerce (www.practicalecommerce.com) • Huge fan of the Boston Red Sox! @Matt_Umbro
  3. 3. Outline @Matt_Umbro • Entering the Work Force • The Beginnings of PPCChat • Gaining Momentum • Solidifying The Brand • Final Notes
  4. 4. Entering the Work Force @Matt_Umbro
  5. 5. Entering the Work Force *Image from http://seomarketingsrv.com/ @Matt_Umbro
  6. 6. Entering the Work Force *Image from http://www.thecampuscareercoach.com/ @Matt_Umbro
  7. 7. Entering the Work Force @Matt_Umbro
  8. 8. Entering the Work Force *Image from http://www.ehow.com @Matt_Umbro
  9. 9. Entering the Work Force @Matt_Umbro
  10. 10. The Beginnings of PPCChat @Matt_Umbro
  11. 11. The Beginnings of PPCChat *Image from http://www.metro.us @Matt_Umbro
  12. 12. The Beginnings of PPCChat @Matt_Umbro
  13. 13. The Beginnings of PPCChat “Consistency is far better than rare moments of greatness” @Matt_Umbro - Scott Ginsberg
  14. 14. The Beginnings of PPCChat @Matt_Umbro
  15. 15. The Beginnings of PPCChat @Matt_Umbro
  16. 16. Gaining Momentum @Matt_Umbro
  17. 17. Gaining Momentum @Matt_Umbro
  18. 18. Gaining Momentum @Matt_Umbro
  19. 19. Solidifying The Brand @Matt_Umbro
  20. 20. Solidifying The Brand @Matt_Umbro
  21. 21. Solidifying The Brand @Matt_Umbro
  22. 22. Solidifying The Brand @Matt_Umbro
  23. 23. Solidifying The Brand @Matt_Umbro
  24. 24. Solidifying The Brand @Matt_Umbro
  25. 25. Solidifying The Brand @Matt_Umbro
  26. 26. Solidifying The Brand @Matt_Umbro
  27. 27. Final Notes @Matt_Umbro
  28. 28. Final Notes Title @Matt_Umbro Connect with Me! matt.umbro@hanapinmarketing.com Twitter @Matt_Umbro LinkedIn https://www.linkedin.com/in/mattumbro

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