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April Mullen, MBA
Sr.Marketing
Strategist, Selligent
Adjunct Instructor,
University of Missouri
– St. Louis
Columnist,MediaPost
Email Insider
§ Email Continues to Be Successful
§ Mobile’s Role in Email’s Continued Success
• 2.6 Billion Worldwide
Email Users
• 205 Billion Messages
Sent and Received
Per Day in 2015
Source:  Radicati Group,  Ema...
Q:What is the
estimated ROI
from email
marketing
programs for
your
organization?
§ Millennials are more
likely than any other
age group to check
email on smartphones,
with 88% reporting that
they regula...
§61% of marketing executives planned to
increase email marketing spend.
*Strongview’s Marketing  Trends  Survey  Results ...
Among 18-54 years olds, 79% of smartphone users
check email more than making calls on their device.*
80% delete a mobile e...
FROM NAME
SUBJECT LINE
PREVIEW PANE
ABOVE THE FOLD
COMPLETE
EMAIL
CLICK THROUGH
EMAIL
HEADLINE
FIRST
PARAGRAPH
BODY
CALL-T...
Responsive design allows for
superior rendering on
desktops, tablets and
smartphones. This provides a
great user experienc...
§ Being as concise as possible.
§ Using a single, clear call-to-
action, ideally with
a bulletproof button
§ Utilizing ...
§ LiveVideo
§ Social Feeds
§ Mobile Deep Linking
§ Countdown Clocks
§ Weather Feeds
§ And more!
EnhanceThe Moment
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session
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Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session

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Learn how to integrate an effective email marketing plan in today's digital, mobile-friendly world with April Mullen of Selligent.

Published in: Marketing
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Email Marketing's Longevity in the Digital Age - April Mullen - Stukent Expert Session

  1. 1. April Mullen, MBA
  2. 2. Sr.Marketing Strategist, Selligent Adjunct Instructor, University of Missouri – St. Louis Columnist,MediaPost Email Insider
  3. 3. § Email Continues to Be Successful § Mobile’s Role in Email’s Continued Success
  4. 4. • 2.6 Billion Worldwide Email Users • 205 Billion Messages Sent and Received Per Day in 2015 Source:  Radicati Group,  Email  Statistics  Report  2015-­2019 5
  5. 5. Q:What is the estimated ROI from email marketing programs for your organization?
  6. 6. § Millennials are more likely than any other age group to check email on smartphones, with 88% reporting that they regularly using a smartphone to check email. Harvard Business Review: Email Is the Best Way to Reach Millennials
  7. 7. §61% of marketing executives planned to increase email marketing spend. *Strongview’s Marketing  Trends  Survey  Results  2015
  8. 8. Among 18-54 years olds, 79% of smartphone users check email more than making calls on their device.* 80% delete a mobile email when it doesn’t render properly and 30% unsubscribe.** The web is no longer just a desktop experience. *2013 Digital Publisher Report by Adobe **Blue Hornet’s Consumer Views of Email Marketing, 2013
  9. 9. FROM NAME SUBJECT LINE PREVIEW PANE ABOVE THE FOLD COMPLETE EMAIL CLICK THROUGH EMAIL HEADLINE FIRST PARAGRAPH BODY CALL-TO-ACTION LANDING PAGE SUB-HEADLINE
  10. 10. Responsive design allows for superior rendering on desktops, tablets and smartphones. This provides a great user experience for subscribers.
  11. 11. § Being as concise as possible. § Using a single, clear call-to- action, ideally with a bulletproof button § Utilizing white space to give your text some breathing room § Using a minimum font size of 13px § Designing in a single-column format
  12. 12. § LiveVideo § Social Feeds § Mobile Deep Linking § Countdown Clocks § Weather Feeds § And more!
  13. 13. EnhanceThe Moment

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