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Engaging without invading - Bournemouth


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Slides for session to University of Bournemouth's First Year Experience Special Interest Group

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Engaging without invading - Bournemouth

  1. 1. Engaging without invading:using social networking tools to connect with students<br />Stuart Johnson, University of Leicester<br />
  2. 2. We’re on the fringes<br />StudentDevelopment<br />
  3. 3. Needy students will seek us out<br />StudentDevelopment<br />
  4. 4. Traditional advertising reaches a few more<br />StudentDevelopment<br />
  5. 5. There has been massive growth in social media<br />Numbers represent unique visitors. Data from<br />
  6. 6. If Facebook were a country<br />Source<br />
  7. 7. So we’re using social media…<br />*<br />StudentDevelopment<br />*NB. Facebook pagenot group<br />
  8. 8. …to help us reach many more<br />StudentDevelopment<br />
  9. 9. And they can communicate with us…<br />StudentDevelopment<br />
  10. 10. And they can communicate with us…<br />StudentDevelopment<br />
  11. 11. And they can communicate with us…<br />StudentDevelopment<br />
  12. 12. …and they tell their friends about us<br />StudentDevelopment<br />
  13. 13. …and they tell their friends about us<br />“I think that the Facebook page is a great idea and I have since spread the word to mates and got them to join”<br />StudentDevelopment<br />
  14. 14. …who then follow our social media<br />StudentDevelopment<br />
  15. 15. And the number of ‘Likes’ increases…<br />Total ‘Likes’<br />Unsubscribes<br />
  16. 16. …and so does the number using our services<br />StudentDevelopment<br />
  17. 17. But rather than them coming to us…<br />…they give us permission to go to them<br />
  18. 18. Our website traffic has gone up<br />
  19. 19. *Facebook fan dashboard<br />But, meaningful content is vital<br />“Page admins who post meaningful contentwill retain fans, while admins who post spammy or low-quality material will lose fans and subscribers”*<br />
  20. 20. News and events feeds we automate<br />
  21. 21. But most of what we say is proactive <br />(proactive/responsive)<br />(proactive/responsive)<br />(automated)<br />
  22. 22. Tone of voice is important too<br />
  23. 23. And it’s having an impact here<br />This happens a lot<br />This never happens<br />This sometimes happens<br />
  24. 24. And here…<br />
  25. 25. Tips to engage*<br />Start a conversation<br />Quick, direct and simple<br />Attach, attach, attach!<br />Announce, remind, excite<br />It’s about time<br />Remember<br />It’s not a magic bullet<br />They can turn us off<br />* Courtesy of David Morgan, see<br />
  26. 26. What we’ve learnt<br />We're definitely reaching more students this way<br />A base of RSSnews and events feeds is a good start<br />But you've got to invest in conversations<br />Our helpdesk staff do a great job<br />Distance learners like it too<br />