Made by Many
Extract on flat structures and dynamic teams

Static businesses
Can be verified at each point in
time
Tend to be silo’d, structured
Each part can be optimised
independently

Dynamic businesses
Constantly moving
Permanent revolution
Dependent complex system
Change one thing, change
everything

Static businesses organise
themselves in pyramids

and
silos

We aspire to be flat
but what does that mean

Stripping out many
layers of
management

Agile
Responsive
Interconnected networks

Structured around self directed,
multi-disciplinary, cross-functional
teams

Self organising project
teams
Directed by a team
leader
Aware of each others
roles

High degree
of employee
engagement
in decision
making

Power flows to talent not up an organisation chart

ever shifting collaborations
internally and externally
built on respect, balance
and personal responsibility

No departments, no pigeon holes
No one between you and the person you need to
work with
Self awareness and adaption is valued
Access to everyone to bring up any issue

T-shaped people
• We train everybody in the basics of each
discipline to create t-shaped people
• But actually they are Tetris shaped with
a degree of knowledge at the top and
several vertical strips of deep
knowledge
• We don’t expect everyone to become an
interaction designer/developer more to
understand interaction design and
development

No job titles
• No-one has a job title, you are the sum
of abilities in disciplines
• We want people to have many strings to
their bow
• We want people to contribute in any
areas they can
• No-one should be pigeon-holed