Business Model Patterns at Lean Startup Machine

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The slides from the short presentation I gave on Business Model Patterns at Lean Startup Machine in London on 17th September 2011

Published in: Business, Technology

Business Model Patterns at Lean Startup Machine

  1. YOUR BUSINESS MODEL IS THE PRODUCT
  2. EVENTUALLY YOU WILL WANT TOEXCHANGE CURRENCY INTO CASH
  3. SO WHO IS GOING TO PAY YOU?
  4. BUSINESS MODEL PATTERNS
  5. LOW MARGIN HIGH MARGINHIGH VOLUME LOW VOLUME
  6. LOW MARGIN HIGH VOLUME NORMALLY B2C LOW TRANSACTION COSTLARGE CUSTOMER SEGMENT
  7. KEY VALID ATION SLOW MARGIN HIGH VOLUME GROWTH HYPOTHESIS SIZE OF MARKET
  8. HIGH MARGIN LOW VOLUME NORMALLY B2B HIGH TRANSACTION COSTSMALL CUSTOMER SEGMENT
  9. KEY VALID ATION SHIGH MARGIN LOW VOLUME PROBLEM HYPOTHESIS PRICE SENSITIVITY
  10. SHARED PRODUCT SERVICE RESOURCESUBSCRIPTION RESALE AGENCY AUDIENCEAGGREGATION LOAN LEASE CAPITAL INSURANCE OPTION
  11. PRODUCTMANUFACTURE TANGIBLE ITEMS WHICHYOU SELL FOR MORE THAN THEY COST CARS FMCG iPODS
  12. SERVICEPROVIDE HELP TO OTHERS IN EXCHANGE FOR A FEE HAIRDRESSERS AIRLINES CONSULTANTS
  13. SHARED RESOURCECHARGE FOR ACCESS TO AN ASSET WHICH CAN BE SHARED AMONGST MANY PEOPLE GYMS THEME PARKS iPHONE APPS
  14. SUBSCRIPTIONPROVIDE VALUE ON AN ONGOING BASIS IN RETURN FOR A RECURRING FEE SATELLITE TV SOFTWARE AS A SERVICE
  15. KEY VALIDSUBSCRIPTION ATION S COST PER ACQUISITION < LIFETIME CUSTOMER VALUE PROBLEM/SOLUTION HYPOTHESIS WILL THEY PAY TO SOLVE THIS? WILL THEY PAY YOU?
  16. KEY VALIDSUBSCRIPTION ATION S CPA FACTORSMARKETING BASED ACQUISITION - PAID REFERRAL - FREE
  17. KEY VALIDSUBSCRIPTION ATION S LTV FACTORS SUBSCRIPTION PLAN COST ATTRITION
  18. RESALE BUY LOW SELL HIGH E-RETAIL
  19. KEY VALIDRESALE ATION S CHANNEL HYPOTHESIS
  20. AGENCYBROKER OR MARKETPLACE. MARKETINGAND SELLING AN ASSET YOU DON’T OWN E-BAY GROUPON
  21. KEY VALIDAGENCY ATION SVALIDATING BUYER AND SELLER HYPOTHESIS PRICE SENSITIVITY
  22. AUDIENCE AGGREGATIONCOLLECTING ATTENTION THEN SELLING ACCESS TO THAT AUDIENCE BROADCAST TV CONTENT SITES FACEBOOK
  23. AUDIENCE KEY VALIDAGGREGATION ATION S GROWTH HYPOTHESIS VALIDATING WITH MARKETERS
  24. E EF R
  25. THERE IS NO SUCH THING AS A FREE PRODUCT
  26. NON-PAYING CUSTOMER SEGMENTIS FUNDED BY A DIFFERENT PAYING CUSTOMER SEGMENT
  27. FREEMIUM GENERALLY MEANS THEGIVING AWAY A BASIC PRODUCT AS AN ACQUISITION STRATEGY
  28. AND SELLING THE ADVANCED PRODUCT
  29. TRIAL PERIODSARE NOT FREEMIUM
  30. KEY VALID ATION STHE MARGINAL COST OF SERVICINGFREE CUSTOMERS IS CLOSE TO ZERO BUT PROVIDES OTHER VALUE (MARKETING, DATA)
  31. KEY VALID ATION SCONVERSION HYPOTHESIS

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