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More and more functionality is being shifted to the client side, more specifically it is very often moved to the Client’s browser. Developers and customers are also ever more conscious of user experience and interaction design. This talk will therefore focus on the whole development lifecycle – we will plan the interaction and user experience for a simple web application, develop it using advanced client-side techniques and very briefly touch on how to convince our MVC web application to play nice with mobile browsers as well. We will explore how to implement relevant UI patterns, look at best practices and focus on optimizing our application experience.