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SEO For Bloggers - TBEX 2014

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The SEO For Bloggers Session from TBEX Athens in 2014.

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SEO For Bloggers - TBEX 2014

  1. 1. SEO for Bloggers Mitch Canter http://www.studionashvegas.com @studionashvegas
  2. 2. INTRODUCTION
  3. 3. WHAT IS SEO?
  4. 4. SEO IS CHANGING
  5. 5. SEO -> CDO CONTENT DISCOVERY OPTIMIZATION
  6. 6. Search + Social "Focused Search" vs. "Browsing"
  7. 7. The "Pillars" of SEO/CDO Research Technology Content Promotion
  8. 8. RESEARCH DEFINE YOUR BRAND / AUDIENCE
  9. 9. Questions to Ask:
  10. 10. What words or phrases do people use to describe the "focus area" of your blog or website?
  11. 11. Who makes up the largest, most relevant audience you could write content for?
  12. 12. What would people search for that your content, if they found you, would make them a lifelong fan?
  13. 13. What searches that are relevant to your content do you wish you ranked #1 in Google for?
  14. 14. Overall Focus Category Focus Category Focus Category Focus Category Focus Category Focus
  15. 15. THE "TECH" BASICS
  16. 16. Own Your Domain (Provides Legitimacy) *.blogspot or *.wordpress will hinder SEO
  17. 17. Own Your Domain Recommended: WordPress.org Custom domain with WordPress.com
  18. 18. Fast Load Times Good User Experience Better indexing From Google.
  19. 19. Fast Load Times http://tools.pingdom.com http://www.webpagetest.org
  20. 20. No "Broken" Parts Make sure your site is working No broken parts or broken links
  21. 21. No "Broken" Parts http://www.brokenlinkcheck.com/
  22. 22. Good Permalinks Make sure links "describe" your content www.mysite.com/all-about-wordpress/
  23. 23. Google Webmaster Tools http://www.google.com/webmasters/tools
  24. 24. Google Webmaster Tools Validates your site with Google Allows you to claim ownership. Allows you to submit a sitemap.
  25. 25. WordPress Plugins to Use WordPress SEO https://wordpress.org/plugins/wordpress-seo/
  26. 26. WordPress Plugins to Use WordPress SEO Provides an in-post "grader" for your content. Provides a Sitemap to submit to Google Sitemaps
  27. 27. WordPress Plugins to Use W3 Total Cache https://wordpress.org/plugins/w3-total-cache/
  28. 28. WordPress Plugins to Use W3 Total Cache Caches the site – will speed up load times.
  29. 29. PROVIDING GOOD CONTENT
  30. 30. Makes sure your content solves a problem.
  31. 31. Content is always evolving (You can go back and tweak/edit old content to enhance it for SEO/CDO)
  32. 32. Keywords vs. Context Keywords are important (within the context of article)
  33. 33. Keywords vs. Context Don't "pad" keywords. (However, use them in the right places:)
  34. 34. Places to Use Keywords • Headlines – 2-4 headlines • Title – Absolute Must • In-Body – 2% - 4% • Alt-Text for Images – Every Image • Meta-Description – Google uses this to define “search excerpt”; at least once.
  35. 35. Revisit Old Content Link old articles to similar new articles Link new articles to similar old articles
  36. 36. Use Varied Content Articles are good, but other media can enhance it
  37. 37. Use Varied Content Photos, Video, Audio (Podcast) All attract a different audience.
  38. 38. PROMOTING YOUR CONTENT
  39. 39. Social is Important.
  40. 40. Social is Important.
  41. 41. Put out great content that other people will want to share.
  42. 42. Put out great content that other people will want to share.
  43. 43. Ways to Promote content • Social Networks: Twitter, Facebook, LinkedIn • Image Related: Pinterest • Video: YouTube, Vimeo
  44. 44. Guest Blogging Write a blog post on a guest blog; link to posts you’ve written in the past.
  45. 45. Questions?

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